Bracelets that provide sun protection, helmets that provide Wi-Fi and water pumps disguised as see-saws are examples of convergence from the top April 2015 world ideas. Convergence is described in New York Times bestseller Better and Faster as the combination of multiple products, services and functions, which can help boost success by aligning to more than one trend.
Other examples of convergence that can be spotted in these world trends for spring include camping tents that are stocked with the luxuries of home, senior biking programs and extreme pizza delivery campaigns that travel to skiers on snow-topped mountains. While camping, biking and winter sports are very familiar to most customers, fusing these activities with other sources of amusement amplifies entertainment.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
