Floating Army Hotels

This 134-Year-Old British Sea Fort is Now a Full Fledged Luxury Hotel

Spit Bank Fort Hotel -- or what was originally known as Spit Bank Fort -- is a British naval defense fort that turned luxury resort in the middle of the sea! The original structure was commissioned in 1859 by the United Kingdom as part of a program to step up the homeland's naval defenses against a possible French invasion. The British government later got tired of maintaining it and sold it off in 1982.

After passing through several hands it is now owned by 'AmaZing Ventures,' an English hotel firm that specializes in converting historic landmarks into hotels and resorts. Off the coast of Portsmouth Harbour in England, it may look like a prison from the movie Shutter island from afar. After all, it's an English fort, but the new owners have really turned the place around into a luxury hotel complete with a sauna, water sports, a wine cellar and similar luxury hotel experiences.

Historic Landmark Conversions
Converting historic landmarks into hotels and resorts presents a disruptive innovation opportunity in the hospitality industry.
Luxury Resort Transformation
Transforming former naval defense forts into luxury resorts presents a disruptive innovation opportunity in the travel and tourism industry.
Offshore Hospitality Experiences
Creating unique and luxurious hospitality experiences on offshore structures presents a disruptive innovation opportunity in the hotel and resort industry.

Who This Affects Most

Hospitality
The hospitality industry can capitalize on converting historic landmarks into hotels and resorts.
Travel and Tourism
The travel and tourism industry can capitalize on transforming former naval defense forts into luxury resorts.
Hotel and Resort
The hotel and resort industry can capitalize on creating unique and luxurious hospitality experiences on offshore structures.
SCORE
6.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 85%
Activity 94%
Freshness 8%

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