These examples of vodka branding demonstrate that the possibilities are endless when it comes to ways to lure in consumers with distinct packaging. From labels that look like potential bombs to vodka titles encouraging people to drink away their sorrows, vodka packaging continues to push the boundaries of marketing.
The Misery Vodka packaging, for example, makes the most of the fact that it really isn't that high quality. The design simply features the words Misery Vodka on the front, scrawled in big black letters. While many would think this isn't the best way to sell your brand, many consumers will appreciate the honesty and slight humor thrown into this branding concept.
Whatever your drink of choice, these vodka branding concepts will give people a bit of a chuckle, and may even convert rum-lovers to this tantalizing spirit.
52 Vodka Branding Concepts
From Alcoholic Bomb Branding to Intergalactic Booze Labels:
Jamie Danielle Munro — Apr 4, 2014 — Marketing
53
Dark Magic Booze Branding
Drink Evil Spirits Vodka if You Dare to Wake Up the Lurking Demons
52
Babushka Bottle Carriers
Wodka Wanessa Packaging Comprises an Endearing Russian Doll Tote
51
Medicinal Liquor Branding
Supperclub Vodka Packaging Appears to be a Viral Infection Necessity
50
Psychedelic Booze Branding
'The Absolut Art of Sharing' Campaign by Absolut Vodka
49
Mimicking Mirrored Bottles
The Absolut Vodka Illusion Package Will Play With Your Mind
48
Three-Tiered Vodka Branding
The New ABSOLUT VODKA Bottles Will Vary Over 4 Million Designs
47
Stacked Ice Cube Carafes
V2O Vodka Packaging Embodies the Essence of Refreshment
46
Pot Paraphernalia Spirit Branding
Bong Spirit Vodka Features a Bong Shape Straight from Holland
45
Blinged-Out Booze Bottles
Vallure Vodka Makes Pure Gold Alcohol Holders
44
Bundled Bottle Branding
This Russian Vodka Packaging Dons a Knitted Sweater
43
Chopped Log Bottles
Firewood Vodka Packaging Alludes to the Inner Warm Felt by the Product
42
Blank Bottle Branding
Absolut Vodka No Label Edition Coming in September
41
Glistening Vodka Bottles
'Absolut Glimmer' Marks Another Limited Edition Bottle
40
Genuine Gemstone Liquor Branding
Jewel Lines' 'Precious Vodka' Packaging Incorporates Real Jewels
39
Artisanal Spirit Branding
The Cut Spike Packaging Design Reflects Concientious Craftsmanship
38
Prismic Liquor Branding
Atlantic Vodka Packaging Alters its Colored Accents Beneath Club Lighting
37
Glow-in-the-Dark Vodka Bottles
This Design from Hired Guns Creative is Memorable
36
Royal Liquor Packaging
The Packaging for Three Crowns Vodka Features Simple, Smooth Lines
35
Multifaceted Liquor Branding
The ABSOLUT Mode Edition Showcases the Vodka Brand's Stylish Si
34
Surrealist Alcohol Labels
Sipsmith's Eerie Birdhead Packaging Lures Label-Lovers
33
Supernatural Spirit Branding
Frozen Ghost Vodka Packaging Takes an Eerie Appearance
32
Sorrow-Filled Vodka Packaging
This Misery Vodka Design is Minimalist and to-the-Point
31
Alcoholic Bomb Branding
Vodka Democracy Symbolizes the Power of the People, by Their Beverage
30
Olympic Alcohol
Absolut Vancouver Vodka Bottle Design Inspired by the 2010 Olympic City
29
Vintage Owl-Inspired Packaging
East Van Vodka’s New Label Branding is Quirky and Unique
28
Soviet-Inspired Booze Branding
The ABSOLUT Moscow Bottle Design Shows National Pride
27
Caged Vodka Bottles
Magnum Grey Goose Vodka Comes Exclusively Detained Like a Bird
26
Backbone Beverage Branding
Spine Vodka Packaging Suggests the Nerve that Drinking Rouses in You
25
Illustrated Fish Branding
Jonah and the Whale Vodka Packaging has a Childish Charm
24
Blackout Booze Branding
The 'Black Vodka' Packaging Features Amnesia-Inducing Designs
23
Extinguished Alcohol Branding
Fire Fighter Vodka Packaging Was Designed for Emergency Socials
22
Surreal Carnival Vodka Branding
Let Your Imagination Run Wild with the New Absolut Design
21
Premium Pink Spirits
Chambord Flavored Vodka Will Attract Young Women
20
Palm Tree-Adorned Beverages
ABSOLUT MIAMI Honors the Hot City With This New Citrus Drink
19
Ink-Dipped Alcohol
White Pike Whiskey Packaging Has a Sharp Monochromatic Image
18
Geometric Spirit Packaging
The Das Korn Branding is Boldly Modern
17
Intergalactic Booze Labels
These Star Wars Liquor Bottles Allow You to Drink with the Force
16
Tattooed Booze Branding
Ashlee Beggs' Sleeve Vodka Labels Channel Classic Tattoo Styles
15
Crystalized Vodka Vessels
Absolut Crystal Pinstripe Bottle Brings the Bling to Booze
14
Flavor-Inspired Vodka Branding
The Hanson Family's New Vodka Packaging Design is Chic and Colorful
13
Bold Wildcat Branding
Amur Tiger Vodka Packaging is as Slick as the Fierce Animal Pictured On it
12
Sliced Package Designs
The Cutting-Edge Samurai Vodka
11
Sweet Sticky Spirits
The Stoli Salted Karamel Vodka is Dessert-Inspired
10
Robust Booze Branding
Berloga Vodka Bottles Stake Untamed Territory on Liquor Store Shelves
9
Vintage Pin-Up Packaging
This Deep Eddy Sweet Tea Vodka Features a Sultry Design
8
City Tribute Collector Vessels
The ABSOLUT SF Bottle Pays Homage to San Francisco
7
Archipelago Alcohol Branding
The Absolut Huffer Case Celebrates New Zealand & The Rugby World Cup
6
Laboratory Booze Branding
Oola Vodka Takes the Scientific Approach to Bottling Its Beverages
5
Beat Blaring Liquor Branding
Casa Rex Creates Fun-Loving Packaging for SKYY Vodka
4
Play Button Booze Branding
VODA Bottles by Maas Design Co. Use a Digital Symbol for Packaging
3
Breakfast-Inspired Booze
Add a Kick to Your Drinks with Some Georgi Waffle Flavored Vodka
2
Fallen Angel Alcohol Packaging
The Grim Imagery of God Send Vodka Ups the Badass Factor for Booze
1
Perfect Patriotic Packaging
DANZKA Vodka Releases a Limited Edition Aluminum Bottle
Related Ideas
Label-Less Wine Bottles
Crate by Fourth Wave Wines is a Sustainable, Label-Free Wine
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
AI-designed Whiskey Bottles
No Two Bottles from the Label 5 City Lights Edition are Alike
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Supercar-Inspired Wine Bottles
These Taron Wine Bottle Designs Have an External Metal Chassis
Vodka-Infused Pasta Sauces
Heinz and Absolut Came Together to Create Pasta alla Vodka
Flask Phone Cases
Body Vodka Created a Take-Anywhere Transparent Flask Phone Case
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Bold Whimsy Whisky Packaging
Glenmorangie Has Unveiled a Striking New Bottle Design
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Fruity Vodka Crossover Drinks
Absolut® Introduces a New Ready-to-Drink Range with Ocean Spray
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Vodka-Branded Holiday Lines
Tito's Handmade Vodka Launches Kinda Ugly Holiday Collection
Pre-Mixed Premium Cocktails
MOJT's Ready-to-Serve Bottled Cocktails Cater to Gen Z
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Fizzy Vodka Crossover Cans
Absolut Vodka & Sprite Launches Across the UK in 12-Count Boxes
Paperboard Gin Bottles
Georgian Bay Spirit's 100% Recycled Paperboard Bottle is Produced in Canada
Aurora-Inspired Vodka Bottles
This Limited-Edition Grey Goose Bottle Mimics the Northern Lights
Decorative Bottle Openers
Yuue Design Studio's Viuu Bottle Opener is Chic and Effective
Indulgent Vodka Seltzers
PLAY HARD Seltzers Speak to a New Generation of Style & Flavor Seekers
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Paper-Based Vodka Bottles
Absolut Vodka is Selling Paper-Based Bottles Commercially in the UK
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Game-Inspired Whiskey Labels
Ballantine’s is Launching Dota 2-Themed Whisky Bottles in China
Crowd-Created Vodkas
Degen Distillery Co-Creates Spirits with a Community of Innovators
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Varied ABV Vodka Sodas
Gradient Beverages Offers a New Level of Control for Drinkers
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Elegant Bottle Re-Designs
Glendalough Distillery Boasts a New Look for Its Irish Gin
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Flavorful Vodka Shooter Spirits
The Latest Additions to the Absolut Vodka Collection are Tasty
High-ABV Sparkling Waters
RIKI Spirits' Vodka and Tequila-Based Drinks Come in at 7% ABV
Whiskey Branded Apparel
Jameson and Dickies Debut a Collection of Apparel and Whiskey Bottle
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Festive Vodka Cocktails
VK Chocolate Orange is a Drinkable Take on a Classic Stocking Stuffer
Mexican Cuisine Vodka Expansions
Smirnoff Spicy Tamarind Vodka is Launching into the UK Market
Vodka Refill Pouches
Climate-Positive Vodka Refills Reduce Sapling Spirits' Carbon Footprint
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Natural Honey-Flavored Vodkas
Absolut Hunni is Ready for Use in a Variety of Cocktail Recipes
Citrusy Branded Spirit Cocktails
SKYY Vodka & Soda Comes in Two Flavor Options
Fruity Vodka Sodas
Truly Vodka Soda Uses Six-Times-Distilled Premium Vodka
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Eco-Conscious Scotch Packaging
This New Laphroaig Packaging Cuts Emissions by 30%
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
RTD No-Alcohol Cocktails
!MPROV Booze-Free Cocktails Take the Work Out of Mixing Quality Drinks
Champagne-Inspired Whisky Bottles
Fireball Dragnum is a 1.75L Bottle with a Reusable Cork
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
Fighting Championship-Inspired Partnerships
New Amsterdam Vodka Launched UFC-Inspired Initiatives
Ultra-Distilled Premium Vodkas
Lex by Nemiroff Pushes the Boundaries of Vodka
Socialite-Approved Canned Cocktails
Sprinter Canned Vodka Soda is Sweetened with Fruit Juice
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Spiced Vodka-Based Shot Spirits
Absolut Nights Nordic Spice is Ready to Shoot
All-Natural Color-Changing Spirts
Unicorn Distillery Makes Transformative Vodka & Tequila
Prideful Vodka Bottles
Vodka Brand Crystal Head Debuts a New Bottle Design for Pride Month
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Hard Soft Drink Refreshments
Bottlegreen Vodka Spritz Was Created with Edwards 1902
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Premium Alcohol-Free Refreshments
Savyll Non-Alcoholic Cocktails are Arriving at Sainsbury's
Bartender-Quality Martini Cocktails
The Grey Goose Classic Martini Cocktail is Ready to Serve
Aluminum Bottle-Packaged Gin
Penrhos Spirits Launches its Gin in Vetroplas Aluminum Bottles
Sparkling Lavender Mocktails
Blind Tiger's Lavender French 75 Was Inspired by a Historic Cocktail
Artfully Abstract Tequilas
Casa Obsidiana is Sold in Sculptural, Storytelling Decanters
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
High-ABV Vodka Cocktails
Cutwater's Canned White Russian is Made with Two Real Shots of Vodka
Fruit-Forward Canned Cocktails
Smirnoff Smash Vodka Soda Comes in Four Flavors
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Premium Whiskey Seltzers
These Whiskey-Based Hard Seltzers are Refreshing & Low in Calories
Canned Premium Vodka Cocktails
These Canned Cîroc Cocktails Come in Two Options
Woven Vodka Bottles
Absolut Launches a Woven Vodka Bottle Partially Made From Recycled Glass
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Premium Vodka Brand Cocktails
Absolut Cocktails Offer Three Takes on Classic Recipes
Japanese Heritage Canned Cocktails
-196 Canned Cocktails Come in Two Flavors with a 6% ABV
High-Quality Vodkas
The SoNo 1420 High Vodka (100 Proof) Comes in Eye-Catching Packaging
Culinary-Inspired Vodka Sodas
VAQIT's Real Vodka Sodas are Low in Calories and Alcohol
Southern Heritage-Inspired Whiskeys
Dixie Vodka Hails from Charleston, South Carolina
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Martini-Inspired Mocktails
Mavrik Launched a Pair of Martini-Style Cocktails Without Alcohol
Rebranded Modernized Vodka Ranges
Three Olives Vodka is Debuting New Branding and Formulations
City-Honoring Vodka Spirits
Belvedere Vodka's 'Miami Edition' Bottle Honors the Florida Shores
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Bar-Quality Canned Martinis
Crystal Head is Sharing Its Own Take on Classic Cocktails
Bag-in-Box Spirit Packaging
Mandatory Spirit Co. launches Australian-First 1.5l bag-in-boxes
Eco-Friendly Alcohol Bottles
This Bacardi Glass Spirits Bottle Was Created with Hrastnik1860
Wonky Fruit Vodkas
Sapling's Raspberry + Hibiscus Vodka Fights Food Waste
LGBTQ+ Vodka Sodas
Gay Water is Destigmatizing the Word "Gay"
Mediterranean-Inspired Vodkas
CÎROC Limonata Has Tangy Citrus and Italian Lemon Notes
Ceramic Olive Oil Jars
Marco Arroyo-Vázquez's Conceptual Packaging for Cugu is Durable
Vodka Soda Lemonades
The Nude Vodka Soda Lemonade Mixer Pack is Ready for Summer
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Celebratory Coronation Liqueur Branding
The Pimm's Coronation Edition Bottle is Limited-Edition
Grapefruit-Flavored Pink Vodkas
SOBIESKI Vodka Launches a New Grapefruit-Flavored Vodka
Premium Tequila Revamps
Tequila Bribón Introduces the New Label Designs for its Three Expressions
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Bitter Raspberry-Flavored Vodkas
Cathead Distillery Unveils a New Raspberry Cathead Vodka Flavor
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Goji-Flavored Vodka Beverages
Tart Berry and Green Tea Flavors Meet in Goji Soju
Skull-Like Vodka Bottles
Crystal Head Vodka Launches an Exclusive Bone Bottle for Halloween
Inclusive Whisky Stock Photos
The OurWhisky Foundation's Free Photos Update Outdated Stereotypes
Custom Chinese Vodka Bottles
Absolut Vodka Tags Dr Samuel Ross for a China-Themed Bottle Design
Ready-to-Pour Bottled Cocktails
These New Absolut Cocktails Come in Two Flavor Options
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Shelf-Ready Cocktail Packaging
BuzzBallz Cocktails is Introducing 12 Packs for the Summer
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
Co-Creation Bottle Campaigns
H3NSY & John P. Dessereau Design a New Limited-Edition Bottle
Premium Unfiltered Vodka Spirits
ZAKUSKA Vodka is Meant to Be Enjoyed Straight Up
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Consumer-Driven Canned Cocktails
These Eristoff Canned Cocktails Come in Two Options
Sparkling Cranberry Vodka Beverages
Absolut and Ocean Spray Reveal New Vodka-Cranberry Drink
Alcohol-Free Gift Packs
Gimber's Alcohol-Free Gift is Packed in Honeycomb-Style Material
Saffron-Infused Vodkas
SMOKE LAB Vodka's Newest Product Features "Red Gold"
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Crafty Canned Cocktails
These Cocktails Make Use Of Pristine Vodka and Purpose-Made Gin
Texas Brewery Spirit Ranges
Shiner Spirits Come in Three High-Quality Expressions
Fruity Branded Liqueurs
WKD Launches the WKD Vibe Liqueurs in Five Tropical Variants
Martini-Inspired Candies
The Sugarfina x Chopin Collection Shares Cocktail-Themed Sweets
Raspberry-Flavored Premium Vodkas
Spar is Launching a New Raspberry Vodka Spirit in the UK
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Fruity Flavored Vodka Sodas
The 'VK Blue' Ten-Bottle Multipack Arrives on UK and Ireland Shelves
Eco-Friendly Vodka Cocktails
Bali Water's Paradise Pack Helps to Tidy Up Waterways
Mediterranean-Inspired Gin Bottles
Immagina Malfy Offers a Limited-Edition Design
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Multi-Alcohol Variety Packs
Carbliss' Drink Variety Pack Offers a Taste of Three Types of Spirits
Outlined Stainless Steel Bottles
Quan Yuan Designs the Cool Line Liquor Bottle Series