The branding and identity of the new VODA Bottles had one demographic in mind and it was to market to today's modern, techie generation.
Designed by Matthew Van Der Maas and Michelle Van Der Maas of Maas Design Co., this series of flavorful vodkas speaks to today's digital natives. Since VODA was created in the digital age, the alcohol packaging uses a symbol that we are all very familiar with -- the triangular "play" button. Whether it's a laptop, phone or MP3 player, this button is probably found on most of the devices we use on a regular basis.
The play icon is on the VODA Bottles is a great design to target a younger audience of vodka drinkers and boozy gadget lovers.