Fire Fighter Vodka packaging makes its alcoholic contents seem extra special, like the sort of drink you'd only crack out on exceptional occasions. The tagline "Use in case of party," is pretty perfect.
Timur Salikhov of Russia conceived a branding concept that looks remarkably different to the way that spirits are usually presented, rather contained within what looks like a genuine metal fire extinguisher canister. A characteristic bold red was used to coat the majority of the beverage bottle and a silver top with a flared cap makes Fire Fighter Vodka packaging resemble one further. A clean and bold white typeface labels the product very simply, as one would find on the home safety device.
It's ready for consumption in the event of a near alcohol outage crisis.