The right packaging can break or make the success of a product in the market place, and I have a feeling the quirky label branding for Odd Society Spirits’ debut product East Van Vodka will be the latter.
Created by Vancouver brand and design agency Cause+Affect, the quirky label exudes the charm that comes only with small craft distilleries like Odd Society Spirits.
The design agency took on all the branding identify of the distillery and its products, giving the whole brand a unique personality to help them stand out and stay true to their name.
“Most vodka labels give off airs of subtlety or blend into the background, much like the spirits themselves, but we wanted East Van Vodka to exhibit a unique character that matches its namesake community and to represent the unusual depth behind the product itself,” says the design team at Cause+Affect.
Designed around a fantastical portrait of ‘Cornelius’ the owl, the quirky branding label plays on the creative spirit of East Vancouver.