Vodka brand ABSOLUT is entering the fashion arena with its latest release, the ABSOLUT Mode Edition. With its stunning, elegant bottle featuring 12 facets and a dark blue silk, embroidered ribbon, this limited-edition offering is meant to be a representation of the fashion world.
The ABSOLUT Mode Edition bottle will be available exclusively at Selfridges and Harvey Nichols until Sept. 5, after which it will hit other supermarkets across the UK. The redesign goes hand in hand with the brand’s latest campaign commercial, ‘Reflections of Fashion,’ the product of New York-based photographer Sharif Hamza and created in collaboration with BMW and Vogue.
The ABSOLUT Mode Edition and the Reflections of Fashion campaign are not the vodka label’s first attempts at entering the fashion scene. The brand has launched previous art- and fashion-based campaigns, which have involved the likes of Tom Ford, Versace and Stella McCartney.