Given the limited reach of traditional advertising methods, social marketing campaigns driven by online engagement between brands and consumers is the new best strategy.
As different social media networks work their way into our daily routines, brands have a unique opportunity to leverage regular online activity to include awareness around products. Since consumers are more and more likely to be spending their downtime online, brands and marketers have a chance to create meaningful interactions in the digital sphere.
Examples of covert social marketing campaigns include the recent use of Tinder to promote an album, as in the case of EDM producer Zedd. By committing to an organic Tinder campaign, Zedd is able to shortcut to an audience that is largely made up of his target demographic. Since users are already swiping left and right at ease, the producer can bank on engaging consumers in a memorable and exclusive way.
51 Covert Social Marketing Campaigns
51
Social Promotion Giveaway Trips
Travelocity is Giving Away a Dream Trip with the Phrase #iWannaGo
50
Personalized Recipe Campaigns
Hellmann's Brasil Finds Recipes Based on What's in Your Fridge
49
Twitter-Activated Vending Machines
Gary Lineker Gives Tweeters Free Walkers Crisps Bags
48
Pizza Emoji Deliveries
Domino's is Allowing Customers to Order Pizza Using a Beloved Emoticon
47
Social Gifting Campaigns
Tesco's Shopping Social Campaign Suggests Gifts for Twitter Users
46
Prideful Cereal Campaigns
Lucky Charms' Lucky to Be Campaign Encourages Uniqueness & Pride
45
Interactive Mobile Catalogs
IKEA PS 2014 on the Move Was Presented in Full on Instagram
44
Political Matchmaking Campaigns
Ontario Libertarian's Political Campaign Courted Voters on Tinder
43
Secretive Coffee Campaigns
Starbucks' Pumpkin Spice Latte Campaign Lets You Get a PSL Early
42
Fortune-Telling Fries
Fast Food Marketing Campaign Involves Divination by French Fries
41
Meme-Filled Car Campaigns
Honda's Fun Social Media Campaign Aims to Spark Millions of Smiles
40
Blackout Social Campaigns
This Drastic Taco Bell Social Media Stunt Promotes a New App
39
Winter Exploration Campaigns
This Land Rover Ad Campaign Encourages Winter Adventures
38
Cheap Fun Campaigns
This KFC Marketing Campaign Shows Amusement at No Cost
37
Interactive Car Unveilings
This Lexus Campaign on Twitter Creatively Unveils a Concept Car
36
Doodled Lunch Campaigns
PopChips UK's Interactive Online Campaign Makes Lunches Exciting
35
Realtime Hot Spot Campaigns
Heineken's @Wherenext Social Campaign Locates Happening Nightlife
34
Live-Streaming Soda Campaigns
The Mountain Dew Brand is Using Periscope to Boost Engagement
33
Soleful Dating App Stunts
Keep's Tinder Dating Profile Appeals to Those Who Love Shoes
32
Smashing Cosmetic Campaigns
NARS' Social Media Beauty Campaign Had Fans Unveil a New Product Line
31
Social Job Hunt Training
Fifth Third Bank is Offering Twitter Job Coaching for New Grads
30
Dating App Marketing Campaigns
Jason Derulo Recently Launched a New Video Through Tinder
29
Social Media Clean-Up Campaigns
Ajax Social Wipes Helps to Tidy Up Facebook and Twitter Feeds
28
Retrospective Footwear Campaigns
Clarks' WhatsApp Marketing Campaign Shares Brand History
27
Virtual Cloudgazing Contests
Delta Wants You to Stare at the Clouds Online to Win a Trip Ticket
26
Meaningful Activity Campaigns
Quaker Canada's Today List Campaign Questions What Matters Most
25
Nostalgic Travel Campaigns
Expedia's 'Throw Me Back' Recreates #TBT Photos from Summers Past
24
Social Media Travel Sweepstakes
This Digital Campaign for the Netherlands is from Expedia
23
Social Media Makeup Competitions
The Estee Lauder Spring Into Color Campaign is Online Only
22
Secretive Party Campaigns
Jagermeister's Undercover Games Used Snapchat to Reveal a Secret Party
21
Recipe Infographic Campaigns
Knorr Brazil Will Turn Your Family Recipe Into a Typographic Poster
20
Pinboard-Retailer Holiday Collabs
The 'Dear Topshop' Campaign Makes It Easy to Buy from Topshop
19
Dating App Album Promotions
EDM Producer Zedd Has Launched His New Album on Tinder
18
Social Media Winery Campaigns
Whitehall Lane Gets into the Social Media Ring
17
Animal-Saving Emojis
WWF's Twitter Campaign to Save Endangered Animals Begins with a Retweet
16
Customized Can Campaigns
The Heinz Get Well Soup Campaign Sends Custom Cans to Loved Ones
15
Blossoming Emoji Gardens
Miracle-Gro's Crowdsourced Digital Garden is Made of Floral Icons
14
Sweet Dating Campaigns
Carrousel's Tinder Marketing Campaign Matches Girls to Macarons
13
Uplifting Beauty Campaigns
Dove's #SpeakBeautiful Encourages Kind Words on Social Media
12
Social Media Candy Machines
Grey Istanbul's Vending Machines Imagine How Instagram Filters Taste
11
Fictional Dating Profile Stunts
Characters from The Mindy Project Show Were Introduced to Tinder
10
Social Media Mug Campaigns
Nescafe Gave Away 1,000 Red Mugs in the Most Creative Way Ever
9
Potato Chip Cookbooks
The Lay's Wavy Brand and Brit + Co Are Teaming Up with Pinterest
8
Imaginative Cloud Campaigns
Pictionary's Frame in the Sky Inspires the Public to See Cloud Shapes
7
Headbanging Beer Campaigns
This Kingfisher Premium Promotion Rewarded Headbangers With Beer
6
Heart-Sharing Campaigns
Dawca.pl's Health Social Media Campaign Encourages Users to Share Likes
5
Emotive Travel Campaigns
Cathay Pacific's Life Well Travelled Campaign Markets Wanderlust
4
Branded IM Campaigns
This Coca-Cola Europe Campaign Was Launched Through the Line App
3
Positivity Vending Machines
The Coke Tweet Machine Charges People Based on an Attitude Test
2
Filmic Adventure Campaigns
TSFF's Instagram Lets Users Direct Their Own Story in Silent Film
1
Sporty Social-Media Marketing
Puma Uses Periscope to Promote Its #ForeverFaster Twitter Campaign
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Unfiltered Dating Apps
The 'RAW' Dating App Shows a Person's Authentic Self
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Algorithm-Free Social Media Apps
'RTRO' Connects Users in a More Positive Online Environment
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
AI-Enhanced Dating Apps
Tinder is Adding AI Photo Selection to Improve User Swipe Rates
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Customer Loyalty Partnerships
tokenproof and adidas Announce a Strategic Long-Term Partnership
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Celebratory Artist-Created NFTs
The NARS Campaign, Dubbed Orgasm, Activated, Launched on July 31st
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Puppy Dating App Giveaways
Rover Rewards Dating App Users Who Replace Fish Pics with Pups
Inclusive Tinder Features
Tinder Launches New Profile Features to Support Authentic Connections
Visualized Social Streaming Features
Spotify and Snapchat are Launching the Share Track Lens
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Decentralized Social Media Platforms
Meta Launched Threads, a Decentralized Alternative to Twitter
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
AI-Aided Social Networks
Why Be Real Online when you can BeFake
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
AI-Powered Digital Marketing Support
Boostrbot Transforms Likes Into Leads
Running Partner Messaging Apps
Find Your Next Running Partner Through Strava Messaging
IRL Dating Apps
The Blush App Aims to Enhance the Dating Experience with Real-World Connections
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
Connection-Emphasizing Online Dating Coaches
The Rizz App Offers a Meaningful Approach to Dating
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Bold Dating Campaigns
Tinder's It Starts with a Swipe is Released to Coincide with 'Dating Sunday'
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Tattoo Cover-Up Collaborations
Tinder is Helping Cover Up Matching Tattoos with Sixty Ink
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
AI Social Media Assistants
Olly is a Personal AI Assistant Designed to Help Social Media Managers
Social Dating App Features
Tinder Now Supports Collaborative Matchmaking with Friends and Family
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Social City Exploration Apps
The 'Geometrik' App Connects Citizens and Businesses Together
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Branded Customer Resale Marketplaces
Relove Enables Businesses to Launch C2B2C Storefronts
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
Music-Focused Dating Apps
Dating App 'Vinylly' Matches Users Through Their Music Compatibility
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Second Chance Campaigns
eos' Second First Kiss Gives Consumers a Shot at a Do-Over
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Social Media AI Chatbots
Instagram Plans to Incorporate its Own AI Chatbots in the App
Cost-Effective AI Marketers
AI Marketer Elsa Can Craft Strategies, Curate Emails, and More
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Chat-Style To-Do Apps
The 'Qept' App Lets Users DM Tasks to Themselves
Chessboard-Themed Apparel Collections
UNDERCOVER's Collection is Inspired by Music Album Covers
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Playful Language App Campaigns
Duolingo is Not Taking Any Excuses to Miss Learning Lessons
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Meme-Based Dating Sites
Schmooze Helps Singles Find Love Through Memes and Jokes
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Email Outreach Programs
Cold Email Outreach Uses Gmail to Engage More Potential Clients
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Marketing Mentorship Platforms
Sprout Social Launches as a New Business Mentorship Network
Video-Enabled Dating Apps
The 'Candid' Dating App Lets Users Show Their Personality with Video
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Social Digital Nomad Apps
The 'Citizen Remote' App Supports Remote Workers and More
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Private Influencer Social Groups
CNDO Offers Private Social Rooms for Influencers and Their Fans
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Social Media-Building Tools
ReplyMore Helps Small Accounts Build Their Followings Through Replies
Social Engagement Platforms
Perspik Provides an Online Space for Thoughtful Engagement
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Social Media-Connected Links
Instagram Expands its Amount of Links on User Profiles
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Marketing Insights Databases
Affinity Solutions Launches the Marketing Insights Platform Comet
AI Influencer Marketing Tools
eezyCollab Streamlines the Influencer Marketing Process
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
Online Poker Engagement Features
Stretch Network Confirms the Launch of Three New Features
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic