These examples of dynamic outdoor billboards are a far cry from static advertisements of the past. In order to compete with other more engaging forms of advertising, large-scale billboards are being redesigned with highly interactive and responsive elements.
For instance, McDonald's set up a billboard that displayed an image of a whipped cream-topped drink where the height of the topping was altered to reflect expected amount of expected snowfall. While this design responds to environmental factors, Netflix created a series of ads for its Daredevil series that allowed the public to modify the appearance of the billboards through Twitter.
Creative billboard advertisements like these embrace theatrical elements and give consumers a reason to keep their eyes on them and share what they see.
40 Dynamic Outdoor Billboards
40
Urban Garden Billboards
This Billboard by Wildstone in London Doubles as a Community Garden
39
Secretive Smart Billboards
Grocery Store Don Giulio Salumeria is Running a Hidden Ad Campaign
38
Homeless Billboard Beds
These Foam Adverts Double as Beds for Homeless Laborers in Pakistan
37
Woven Cultural Billboards
This Handmade Billboard Sign is a Celebration of Peru
36
Unwrapped Chocolate Billboards
This Museum Ad for a Chocolate Exhibition is Gradually Revealed
35
Snack Bar Billboards
The 'Find Your Fave' Campain Encourages the Public to Have a Free Sample
34
Rock Wall Billboards
Toyota's Times Square Ad Doubles as a Towering Climbing Wall
33
Artwork Advertising
Billboard Advertisements in Los Angeles Display Artwork Instead of Ads
32
Mosquito-Killing Billboards
This Outdoor Billboard is Equipped with Panels to Kill Zika Mosquitoes
31
Social City Billboards
Snapchat is Turned Its Geofilters into Social Media Advertisements
30
Interactive Holiday Billboards
Burberry's 'Personalized For You Ad' Promotes Consumer Interaction
29
Dueling Vigilante Billboards
This Interactive Billboard Ad for Daredevil is Powered by Hashtags
28
Speed-Testing Sneaker Billboards
Reebok's Running Challenge Gives Free Sneakers to Fast Runners
27
Brand-Adoring Billboards
Diet Coke's 'ReTweets of Love' is a Series of Twitter Art from Fan Tweets
26
Trolls-Shaming Diversity Initiatives
This Anti-Racism Campaign Shows Online Bullies Consequences
25
Male-Targeted Weather Billboards
This Real-Time Weather Ad for Bonds Features Reactive Animations
24
Personalized Christmas Billboards
This Christmas Advertising Stunt Provides Subtle Gift Hints
23
Wrap-Around Alert Billboards
This Interactive Digital Billboard Warns What's Around the Corner
22
Social Drink Billboards
This Real-Time Ad Shares Name Facts When You Send It a Tweet
21
Interactive Yodeling Billboards
This Tourism Marketing Stunt Has People Yodel for a Trip
20
Moving Thread Billboards
This Machine Recreates Instagram Photos Using Seven Miles of Thread
19
Connected Skin Cancer Billboards
The 'Shadow Wi-Fi' Installation Promotes Illness Prevention
18
Face-Mimicking Billboards
The 'Coke-Moji' Uses Facial Recognition Software to Copy Your Expression
17
Crowdsourced Car Ads
These New Ford Car Ads Were Created Online by Fans
16
Ice Cream-Dispensing Billboards
The Heat Reactive McDonald's Ad Gave 100 Customers a Free McFlurry
15
Personalized Chocolate Billboards
These Milka Chocolate Ads Share 'Tender Messages' in the Ukraine
14
Competitive Burger Billboards
This Massive Vertical Billboard Promotes McDonalds Over Burger King
13
Periscope-Streaming Campaigns
Calvin Klein Will Be Live-Stream Its Fall Ad Campaign
12
Live Prison Billboards
Netflix' Orange is the New Black Turns a Building Facade into a Prison
11
Whipped Cream Weather Billboards
This Weather Ad Shows Snowfall Using Whipped Cream-Topped Drinks
10
Data-Powered Tennis Posters
These IBM Ads Share Animated Sports Facts Based on Real-Time Events
9
Vibrating Massage Billboards
Kit Kat's Responsive Bus Stop Ads Massage People When Leaned On
8
Startling Gaming Billboards
J2O's Interactive Bus Stop Poster Plays 'What Time is It, Mr. Wolf?'
7
Boozy Knit Billboards
This Miller Lite Billboard Mimics an Ugly Christmas Sweater
6
Drone-Mounted Billboards
Skye Aero Wants To Use Drone Billboards to Revolutionize Advertising
5
Real-Time Furniture Billboards
This Furniture Advertisement from IKEA is Built with a Storage Unit
4
Disappearing Magic Billboards
This Quebec City Magic Festival Ad Does a Stunt Before the Public
3
Eye-Shutting Billboards
This Car Insurance Ad Shuts Its Eyes to Mimic a Good Night's Sleep
2
Melting Neon Billboards
This Neon Billboard Made from Ice Encourages People to Thaw Out in Mexico
1
Rest Stop Billboards
Sodimac's Ad Roadside Promotes a Garage for Tired Drivers to Sleep for Free
Related Ideas
Adaptable Sequin Dresses
Adobe Debuted Project Primrose at Adobe Max 2023
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Malleable Wearable Smartphones
The Motorola Adaptive Display Concept Bends to Sit on the Wrist
Streaming Service Restaurants
The Netflix Bites Pop-Up Serves Dishes from Netflix Series
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
TV Screen T-Shirts
The T-Shirt TV Has an Integrated 10-Inch HD Screen
Otherworldly Fashion Brand Billboards
The Vollebak Mars Billboard is Ready for the Red Planet
Connected Touchscreen TV Tables
The TCL Telly Table Has a Shifting 43-Inch Display
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Suspended Removable Display TVs
The TCL Dune TV Has a Detachable LCD Touchscreen
Novel Home Security Concepts
Swift Creatives Introduces 'Sculptural Surveillance'
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Virtually Outfitted Landmarks
JD Sports Dressed Big Ben in a Nuptse 1996 Jacket by The North Face
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Carbon-Absorbing Street Murals
Volkswagen Canada Lauched a Pollution-Eating Mural in Toronto
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Next-Generation TV Models
The LG Display OLED Shelf Concept is Flexible and Adjustable
Channel-Switching Commercials
This Tubi Super Bowl Ad Tricked Millions of Sports Viewers
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Illusory Yogurt Billboards
Müller Yogurt is Relaunching a 90s Favorite with a Gen Z Twist
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Illusory Fry Billboards
KFC is Promoting Its Fing Fing Cajun Chips with a Clever Billboard
Glowing Movie Campaign Murals
Paramount Creates a Teenage Mutant Ninja Turtles Mural
Individualized Streaming Billboards
Black Mirror Fans are Getting Their Own Customized Billboards
Multifunctional Cardboard QSR Packaging
McDonald's and Leo Burnett Unveil the Tablebag
Malleable Furniture-Like TVs
This TCL Flexible OLED Display Offers a Smooth Visual Experience
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Bespoke AI-Powered Art
Coke Asks Consumers to Create AI-Generated Art with its New AI Platform
Digital Collectible Displays
Gatebox's Digital Figure Box Shows Off Virtual Collectibles
Programmable QR Code Tags
Openscreen's Cloud Tags Help Users Digitize Their Lives
Dynamic Restaurant Wall Decor
Michael Groth and Other Talents Create Decor for Donna Restaurant
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Pizza-Focused Climate Campaigns
Pizza Futures Explores the Impact of Climate Change on Pizza
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Interactive Kinetic Sculptures
This Dynamic Sculpture Takes Its Cue From Tide and Wind Data
Versatile Outdoor Furniture Series
Fermob Presents a Look at its Latest Collection of Furniture
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Dynamic Organic Store Displays
External Reference Decorates the La Manso Store in Barcelona
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Musical Monsoon Billboards
Brooke Bond Taj Mahal Tea Made a Record-Breaking Interactive Billboard
Expansive Graphic-Detailed Streetwear
Drama Call Presents its New Collection for the Season
IoT-Connected Traffic Beacons
This Traffic Beacon Concept Changes According to Needs
Self-Updating E-Ink Newspapers
Project E Ink Presents Fresh Headlines Daily
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Digital City-Inspired Art Works
New Digital Art is on Display in Grand Central Station
Environment-Sensing Home Displays
The 'Livegrid' Digital Canvas Shows Artfully Shows Conditions
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
On-Demand Mobile Ice Cream Stores
Mars Teamed Up with Store-Hailing Service Conjure
Stone Waste Street Lights
The Conceptual 'Pebble' Street Light Offers Ambient Illumination
Offline Newspaper Publications
County Highway Revives Print Culture
Street Artist Digitalized Exhibitions
LG OLED and Shepard Fairey Showcase Digital Street Art
Car-Free AR Lenses
Bolt's Feels Like Home Campaign Uses AR to Envision Car-Free Spaces
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Folding Movable Smart TVs
The 'FloatTV' Encourages Movement Around a Living Space
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Contemporary Television Artwork
Samsung and Marimekko Unveil a Project for The Frame
3D-Printed Dynamic Couture Fashion
Balenciaga's Latest Couture Collection Highlights Armour
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Pizza Craving Campaigns
Domino's Pizza and WorkInProgress Launch the Emergency Pizza Campaign
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Ultra-Large Automotive Displays
LG Display Unveiled the 57-inch Pillar-to-Pillar LCD at CES 2024
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Digital Production Displays
Samsung The Wall for Virtual Production Has a Modular Form
Painting-Immersive Photo Exhibits
Abelardo Morell Presents the New Ground Exhibition
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Large-Scale Sculpture Exhibitions
Desert X Invites 12 International Designers to Participate
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
High-Frequency Radio Ads
This Morrisons Ad is So High Pitched, Only Dogs Can Hear it
Outdoor-Centric Smart Televisions
Samsung Presents the Terrace Full Sun Television
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Garage-Converted Box Theaters
Dash Marshall Completes the Transformed Detroit Public Theater
AI-Digital Wall Art Features
Amazon Announced the Fire TV Ambient Experience Feature
Billboard Design Competitions
Halo Burger is Hosting a Billboard Design Contest for a Scholarship
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Outdoor Sales Kiosks
DynaScan Technologies Launches the New Kiosks for Outdoor Use
Revamped Modern Phone Booths
100architects Brings Digital Touches to the Classic Phone Booth
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Dynamic Public Artwork Installations
NEON Creates the Born to Be Wild Installation in the UK
Inflated Vibrant Futuristic Buses
Midjourney Helped Create the Mutated School Bus Design
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic