Innovative ideas and experimental promotional tactics were at the heart of the October 2021 retail trends. Whether it was customer-focused digital concierges or shoppable virtual concerts, it seemed that brands from every category were testing out new ways to make the shopping experiences more dynamic.
In particular, numerous companies began implementing "phygital" shopping experiences -- an exciting new retail trend that sees brands using technology to blend the digital and physical worlds. For example, e-commerce company JD.com launched a five-story shopping mall in Xi'an, China that allowed shoppers to browse products that they could then order online. The mall was decked out with interactive AR and VR-enabled experiences, encouraging shoppers to use their smartphones while in-store.
Another standout trend witnessed this month was the continued rise of live e-commerce in Asia. Uncle Bud's held a live shopping event on Tmall Global featuring NBA Legend Earvin 'Magic' Johnson. Meanwhile, rural Chinese farmers took to Kuaishou -- a TikTok-like e-commerce app -- to begin hosting live streamed marketplace events.
Top 40 Retail Trends in October
From Digital Furniture Museums to Live Lifestyle Shopping Apps:
Niko Pajkovic — Oct 1, 2021 — Business
40
Body-Inclusive Activewear Lines
Peloton Has Announced the Launch of 'Peloton Apparel'
39
Experimental Virtual Luxury Shops
The Gucci Vault is an Experimental Online Store
38
AR-Powered Beauty Experiences
Lancôme Launches Immersive Headset Experience at Flagship Store
37
Suspended Display Plant Shops
The REN Flagship Plant Store Elevates Greenery to the Optimal Spot
36
Virtual Sneaker Showrooms
Neiman Marcus and Hypebeast Collaborated on a Shoppable Virtual Space
35
Highly Immersive Phygital Malls
JD.com Has Launched a Massive Interactive Mall in China
34
IoT-Based Retail Solutions
Sensormatic Solutions Has Launched a Smart Ecosystem Tool for Retailers
33
Play-Focused Beauty Stores
ETUDE HOUSE's Beauty Store Concept Encourages Discovery & Customization
32
The Post-Pandemic Future of Retail
Retail Innovation in 2022
31
Digital Furniture Musems
The IKEA Museum Digital Archives Iconic Catalogs & Designs
30
Connected Food Order Lockers
The OrderHQ Smart Locker Series Offers a Contactless Experience
29
Millennial-Targeted Telehealth Platforms
Hims & Hers Partners with REVOLVE to Reach Younger Crowds
28
AR-Enabled Sneaker Hunt Campaigns
Schuh Wants Shoppers to Hit the Streets in Interactive New Game
27
Camping Equipment Retailer Expansions
Meijer is Expanding Its Seasonal Camping Equipment Offerings
26
On-The-Go Cocktail Kits
Aperol Has Annouced the Launch of the 'Aperol Spritz Kit' in the UK
25
Artistic Technology Retail Shops
The New Samsung Space in Selfridges is Fashionably Finished
24
Upcycle-Focused Fashion Pop-Ups
Madewell and ThredUP Have Partnered to Launch 'A Circular Store'
23
Department Store Beauty Subscriptions
Liberty Now Offers The Beauty Drop Subscription Service
22
CBD-Infused Men's Grooming Products
DJ Khaled Debuts the Groomed x Blesswell Pop-Up Location
21
Shoppable Digital Concerts
Singer Zara Larsson is Hosting a Live TikTok Concert with Ellesse
20
App-Monitored Futuristic Supermarkets
The Carrefour Smartphone App Eliminates Checkout Lines
19
Locally Sourced Cruise Retail Concepts
Azamara Launches a Destination-Tailored Shopping Program
18
AI-Enabled Mask Detection Kiosks
RealNetworks Launches 'MaskCheck Kiosk' For Business Safety
17
Digital E-Commerce Concierges
High Alpha Has Launched 'HumanKind' For Online Retailers
16
All-in-One Loyalty Programs
The Alltown Fresh 'Fresh with Benefits' Loyalty Program is Seamless
15
Smart Digital Logistics Platforms
The Dada Smart Delivery SaaS System Provides Delivery Solutions
14
Integrated IoT Retail Systems
Platform9 Teams Up WIth Intel To Launch Smart Retail Solution
13
Luxury Beauty Retail Livestreams
Amala Beauty Launches Interactive Shopping Events on Tmall Global
12
Shoppable Food-Based Ads
Walmart Announces Cross-Platform Partnership with Meredith Corporation
11
Live Lifestyle Shopping Apps
Verishop Has Launched 'Livestream Shopping' Feature for iOS App
10
Vets-Only E-Commerce Platforms
Chewy Introduces Online Market Place for Vets Called 'Practice Hub'
9
Online Direct-to-Consumer Sweet Shops
Fannie May is Launching a New Option for Avid Fans
8
Heated Retail Food Displays
The Alto-Shaam Heated Shelf Merchandisers Have Halo Heat Technology
7
Farmer-Run Live Commerce Events
Kuaishou Becomes Go-To Livestream Platform for Chinese Farmers
6
Advanced Live Commerce Features
Taobao Live Announces Plan to Supercharge Its Livestream Ecosystem
5
CBD-Focused Live Commerce Events
Uncle Bud's CBD Launches on Chinese Commerce Platform Tmall
4
Interest-Free Pay-Later Apps
LayBuy Launches in the UK Presenting a Viable Alternative to Afterpay
3
Cinnamon Roll Reward Programs
The Cinnabon Rewards Program is Rolling Out Alongside a New App
2
Metaverse-Based Skateparks
Roblox and Vans Join Forces to Launch Virtual 'Vans World'
1
Retail Pharmacy Bank Accounts
Walgreens Scarlet is Arriving Exclusively at the Retailer
Related Ideas
Traveling Nap Pods
IKEA France is Normalizing Midday Siestas with Traveling Sleep Pods
Vibrant Maximalist Lifestyle Collections
Gucci Launched its New Colorful Lifestyle Collection
90s-Style Activewear Collabs
Nike and Serena Williams' Collection Spotlights NYC-Based Designers
Digital-Only Fashion Retailers
DressX Launches App That Lets Shoppers Try-On Virtual 3D Clothes
AI-Powered Personalized Cookbooks
The Algorithmic Chef Identifies Ingredients & Assembles Recipes
Weatherproof Commuter Boots
The Columbia Men’s Hyper-Boreal Metro Boots are Waterproof
Immersive Art-Focused Retail Stores
ECCO Has Launched One-Of-A-Kind Flagship Store in Shanghai
AR-Enabled Retail Tools
Reactive Reality Has Launched an Avatar-Based Shopping App Called PICTOFiT
AI-Powered Outdoor Security Cameras
The eufy SoloCam L20 Security Camera Has Color Night Vision
AR-Powered Swimmers Goggles
The 'FORM Smart Swim Goggles' Offer New Guided Workouts Feature
Upcycled Patchwork Fashion
The Ganni Re-Cut Collection Repurposes Materials from Past Styles
Gamer-Focused Furniture Collections
Ikea Partners with ROG to Democratize the Gaming Experience
NFC-Enabled Business Cards
The 'SOLO Card' Smart Business Card Shares Info with a Tap
Real-Time Online Shopping Services
'Korkuma' Converts Websites for a Live Shopping Experience
Upcycled Vintage Saris
abacaxi's Up-Sari Set Gives New Life to Saris from India
Robotic Barista Services
Crown Original and Stellar Lifestyle Use IoT and AI to Develop Robot Ella
The Post-Pandemic Future of Marketing
Marketing in the Era of Empowerment
Vintage Graphic Retro Fashion
AFB's Your Tail Begins Here Celebrates the Iconic Playboy Icon
Commerce-Oriented Metaverses
HTC-Backed Highstreet Secures Funding For Retail-Focused Metaverse
Cause-Driven Colorful Shaving Creams
Pacific Shaving Company Supports Health & Social Causes
Home Life Festivals
The 24-Hour Virtual IKEA Festival is Set in Everyday Locations
Movie-Inspired Cosmetic Colorways
Beauty Bay Collaborates with Disney for a New Collection
Zero-Waste Cosmetic Packaging
LiquiGlide 'EveryDrop' Packaging was Created with Yves Béhar
Plant-Based Beauty Packaging
WWP Beauty's Zero+ Collection is Plastic-Free & Waste-Reducing
Moss-Covered Pink Beauty Stores
Glossier Opened a Physical Store in Seattle With Pale Pink Accents
Hemp-Based Wellness Products
Love Hemp Group Expands to the Asian Market
Inclusive Activewear Collections
Fila Performa Offers High-Performance Styles from XS to 4X Sizes
Translucent Clear Luxe Sneakers
Gucci Details the Ultrapace R Sneaker in a Technical Design Update
Date-Sweetened Chocolate Bars
Bon AppéSweet is Vegan-Friendly with Zero Added Sugar
Better-For-You Oat Milk Chocolates
Hershey Set to Launch its First Vegan 'Oat Made' Chocolate Bars
Sustainable Merch Collections
The Lorde Solar Power Merch is Made from 100% Recycled Fabric
Sustainable Bio-Based Activewear
Lululemon & Genomatica are Partnering on Bio-Nylon Products
AR-Driven Horror Movie Campaigns
Universal Pictures Launches Interactive Experience For 'Candyman'
Runway Fashion Pop-Ups
Afterpay is Hosting Online & Offline Activities with See-Now-Buy-Now Tech
Metaverse-Ready Fashion Collections
Ralph Lauren and Zepeto Team Up to Deliver Digital Clothing
Upcycled Cedar Tree Deodorants
Each & Every Deodorant Uses Cedar Tree Byproducts in its Formulas
At-Home IV Therapies
Home Infusion Startup HealthIV Promises to Cure Your Hangover
Sustainable Fashion Marketplaces
Dayrize Helps Consumers Make Informed Purchasing Decisions
AI Beauty Shopping Apps
Perfect Corp. & Avon are Elevating Digital Shopping Experiences with AR
Upcycled Vintage Hiking Apparel
The Bandulu 'Hike Collection' Consists of Striking Handmade Looks
Accessible Digital Healthcare Tools
Crossover Health Launches New Online Wellness App 'Be Well'
Board Game-Inspired Eyeshadows
HipDot Launches Eyeshadows Inspired by Game Night Classics
Transportable Hexagonal Concert Arenas
Stufish Designed a Temporary Venue for ABBA's Reunion
Neon Luxe Mid-Top Footwear
Gucci Detials the Ultrapace R Sneaker in Stark Tonal Details
Billboard-Inspired NFT Logos
DKNY is Auctioning Its New Logo as a Non-Fungible Token
Voice Assistant Fridges
The Samsung Family Hub Smart Fridge Lets Users Connect with Alexa
K-Beauty E-Commerce Content Platforms
PowderRoom is Expanding to Include Product Co-Creation
Blockchain-Based Metaverse Casinos
Atari Set to Launch Interactive Crypto Arcade in Decentraland
Accessible Upcycled Streetwear
Champion x The Renewal Workshop Debut Champion Renewed Collection
Color-Coded CBD Product Packaging
Five CBD is Introducing Sour Gummies and New Packaging
AR-Powered E-Commerce Campaigns
Afterpay Launches Integrated Ad Push Called 'Carte Diem'
AR-Enabled Tech Repair Solutions
Vuzix and TechSee Partner to Deliver Eyewear Tool for Technicians
Light Gin Spirits
Quarter's Low-ABV Gin is Made with the Same Process as Full-Strength Spirits
Blossoming AR Carpets
SPACE10's Forever Meadow Concept Was Inspired by Walking Meditations
Integrated IoT Retail Systems
Platform9 Teams Up WIth Intel To Launch Smart Retail Solution
Sweater-Shaped Chocolates
Reese's Peanut Butter Ugly Sweater is Wrapped in Festive Foil
90s-Inspired Upcycled Denim
H&M Launches a Nostalgic Collection of 90s-Inspired Eco Denim
Luxury Beauty Retail Livestreams
Amala Beauty Launches Interactive Shopping Events on Tmall Global
Caffeinated Hard Seltzer Refreshments
Sail Away Club Comes in Four Flavor Options with No Sugar
K-Beauty Body Scrubs
This K-Beauty Body Care Product Targets Keratosis Pilaris
Malaysian Social Commerce Marketplaces
Bigo Marketplace Facilitates Local Business Exposure
Social Media Video Displays
The Facebook Portal Plus Boasts a Tilting HD Display and More
Powerful AI-Activated Soundbars
Bose Challenges to the 'Sonos Arc' with New 'Smart Soundbar 900'
Sticky Self-Installed Wireless Chargers
Ikea's New Sjömärke Charger is Wireless and Discreet
Refreshing Gin-Based Canned Cocktails
The CANTEEN Gin Spritz Comes in Three Flavor Options
Upcycled Vibrant Collab Streetwear
Our Legacy WORK SHOP and Byredo BYPRODUCT Launch Wearables
Household Playground Apps
IKEA's Kaleidoscopic Home Concept Enriches Living Spaces for All Ages
Immersive Makeup Try-Ons
Allure's AR Experience Lets Users Try on the Latest Makeup Looks
Financial Vacation Planning Apps
The 'Savely' App Helps Travelers Save for their Next Trip
Farmer-Run Live Commerce Events
Kuaishou Becomes Go-To Livestream Platform for Chinese Farmers
Exclusive Avatar Rentals
reNFT is a Protocol That Enables P2P NFT Rentals
Luxury Black Beauty Brands
Fashion Fair Cosmetics Relaunches with a Sleek and Modern Aesthetic
Mixed-Reality Meditation Experiences
SPACE10's Virtual Oasis Turns Homes Into Meditative Retreats
Radiance-Boosting Skincare Products
Solvasa’s 360° Radiance Set Relies on Mindful Practices
Custom Handmade Name Signs
CMSDesignStudio Creates Custom Comic Book Name Signs
Trail Mix Chocolate Bars
Purdys Chocolatier Launched Vegan Treats for International Chocolate Day
Cartoon-Themed Chocolate Drops
Hershey's Created Milk Chocolate Drops Inspired by the Grinch
Salty Margarita Chocolates
Compartes' Margarita Dark Chocolate Bar Tastes of Lime & Tequila
UK Beauty Hall Expansions
Boots Announced its Expansion Plans with 30 New Beauty Stores
Citrusy CBD Drinks
Mad Tasty introduces New 'Yuzu Citrus' Flavor to Its Line of Hemp Beverages
AI Travel Assistants
Eddy Travels Provides a Helping Hand with Planning Trips
Child-Focused Vegan Chocolate Products
The Happi Oat M!lk Chocolate Advent Calendar is Tasty
Minimal Rain-Ready Fashion
Margaret Howell Taps Mizuno on a Four-Piece Capsule
Luxurious 22-Country Cruises
The Windstar Cruises Grand European Bucket List Adventure is 79 Days
AR Makeup Tutorial Platforms
YouCam Tutorial Provides Interactive Step-by-Step Education
Natural Skin-Strengthening Supplements
Herbalife's New Skin Supplement is Made with Tomato Extract
AR-Enabled Wine Apps
The New 'Stella Rosa App' is the First-Of-Its-Kind from a Major Wine Brand
CBD-Infused Sparkling Waters
Just Live CBD Sparkling Water Refreshes with Fruit Flavors
Spicy Citrus Sodas
MTN DEW FLAMIN' HOT Pushes Boundaries with Sweet, Citrus & Spicy Flavors
Advanced Live Commerce Features
Taobao Live Announces Plan to Supercharge Its Livestream Ecosystem
Bespoke Beauty Boxes
Feelunique Launched Its New Personalized Subscription-Based Beauty Box
Voice-Activated Hiring Assistants
Amazon India Unveils 'Virtual Recruiter' During Career Day 2021
CBD-Focused Live Commerce Events
Uncle Bud's CBD Launches on Chinese Commerce Platform Tmall
Wellness-Focused Retail Credit Cards
The myWalgreens Credit Card Rewards Health-Focused Purchases
Data-Oriented Streaming Platforms
Chicken Soup Announces the Launch of New 'Popcornflix' App
Luxury Sporty Timepieces
The GUCCI 25H Watch Boasts Sporty Elegance
Collaboration Vanilla Cappuccino Beers
Project Vanilla Shteam Machine is Arriving at Sheetz
Social Media Scheduling Platforms
GoDaddy Launched Marketing Planner with Small Businesses in Mind
Defect-Detecting IoT Systems
Google Launches 'Visual Inspection AI' For Product Manufacturers
Sustainable Activewear Collections
Allbirds' Has Released Its Debut Unisex Activewear Collection
Magazine-Owned NFT Platforms
Maxim Announced the Launch of its Own Blockchain-Powered Marketplace
Personalized ADHD Management Plans
ADHD Online Launched New Multidisciplinary Patient Services
Global IoT Solutions
Huawei Has Launched 'CloudCampus 3.0' To Help Companies Build Campus Networks
Day-Definite Shipping Services
FedEx Launches an International Shipping Service in the AMEA Region
IoT-Based Water Management Tools
Vodafone Launches Smart Monitoring Tech for the UK Water Industry
AR-Driven Home Repair Services
Lowe's for Pros JobSIGHT Offers Virtually Assisted Home Maintenance
AR-Enabled Cruise Ship Experiences
Disney Cruise Line Set To Debut 'Disney Uncharted Adventure'
IoT Restaurant Operations
SmartSense by Digi Monitors Temperature for Food Safety
Vegan-Friendly Allergen-Free Chocolates
The Nomo Choc Orange Crunch Bar is Texturally Finished
Aromatic Extract Cosmetics
The Art of Giovanni Men’s Hair and Body Care Collection is Natural
Nostalgic Design Reality Shows
IKEA's Trapped in the 90s Series Celebrates a Milestone Anniversary
Premium Low-Calorie Chocolates
TeChoco Makes Products with Low to No Sugar
Commercial Smart Lighting Systems
The 'ARISTA' IoT Lighting Solution was Built for Large Buildings
Experiential Deal Campaigns
The 'Grab Life by the Groupon' Campaign Highlights Local Experiences
Creativity-Centered Business Ventures
Accenture Acquires Malaysia-Based Marketing Firm Entropia