Allbirds is launching its debut in sustainable activewear with a six-piece line.
The company is a sustainably-minded clothing brand and has moved into the activewear sector with its debut Natural Run Collection. The line will feature six unisex products including tank tops, t-shirts, and shorts. Allbirds' intention was to create a collection of activewear that has a reduced carbon footprint.
To create the line, the company tested its apparel numerous times and went through 70 iterations before finding the best selection of natural fibers that will ensure ultimate performance. Allbirds' new line is said to be two times more breathable than most activewear products on the market. The line offers advanced sweat-wicking, quick-dry, and the perfect amount of stretch.
Image Credit: Allbirds
Why This Trend Is Growing
- Sustainable Activewear
- The trend of creating sustainable activewear collections using natural fibers and reducing carbon footprint, as exemplified by Allbirds.
- Performance-driven Apparel
- The trend of producing activewear that features high-performance features like sweat-wicking, quick-dry, and stretch.
- Unisex Clothing
- The trend of creating unisex activewear collections that cater to all gender identities.
Industries Being Reshaped
- Sustainable Fashion
- There are opportunities for sustainable clothing brands to expand into the activewear sector by creating collections that prioritize natural fibers and a reduced carbon footprint.
- Athletic Apparel
- There is an opportunity for athletic apparel brands to incorporate sustainable materials and high-performance features to cater to eco-conscious consumers.
- Gender-neutral Fashion
- There is an opportunity for fashion brands to create more gender-neutral clothing, including activewear, to cater to all gender identities and promote inclusivity.
