Luxury fashion house Gucci introduces a new iteration of the Ultrapace R and the Ultrapce sneaker model for the season. The house delivers the new design for the Fall/Winter 2021 season and coats the shoe in a clear rubber material across the upper.
The translucent upper is made from a durable rubber material that shows off the technical details that create the foundation of the sneakers. The back of the shoe sees a black and neon yellow cap with branding that reads "GG" and the branding of the model of the shoe. Additionally, the shoe features a tongue made from a metallic silver rubber material and it is all held together using a wire dial closure system
Image Credit: Gucci
Why This Trend Is Growing
- Translucent Sneakers
- Opportunity to disrupt the fashion industry by introducing the use of translucent materials in shoe designs.
- Wire Dial Closure System
- Opportunity to disrupt the footwear industry by introducing innovative lace-up alternative options like wire dial closure systems.
- Clear Rubber Coating
- Opportunity to disrupt the footwear industry by exploring the use of clear rubber materials in designing sneakers.
Industries Being Reshaped
- Fashion
- Opportunity for luxury fashion brands to introduce unique materials such as clear rubber in their designs, creating more distinct and creative pieces.
- Footwear
- Opportunity for innovation in the footwear industry through the use of wire dial closure systems as an alternative to traditional lacing methods.
- Materials
- Opportunity to introduce new materials to the market such as clear rubber, which could potentially have a variety of applications such as shoe soles, straps, and more.
