Nike and Serena Williams are releasing a collaboration designed by the Serena Williams Design Crew (SWDC) apprenticeship and the first iteration shares the work of talent based in New York City. The partnership between Nike and Williams was devised to "promote diversity in design and establish a new generation of design talent at Nike and beyond."
This collection takes cues from 90s style and it includes not just colorful activewear styles but also streetwear and footwear. There are chunky heels, platform sandals and low-top sneakers from the collection, and it offers a fresh take with designs that offer elements of performance wear and casual style.
Next up, Nike and Serena Williams will be focusing on talent from Chicago in the upcoming collection.
Why This Trend Is Growing
- 90s-style Activewear
- Opportunity for collaborations between fashion and sportswear brands to create nostalgic activewear collections with modern twists.
- Diversity in Design
- Opportunity for brands to partner with designers from underrepresented communities to create inclusive and diverse fashion collections.
- Apprenticeship Programs
- Opportunity for brands to establish apprenticeship programs to train and mentor the next generation of designers while promoting diversity in the industry.
Industries Being Reshaped
- Fashion
- Collaborations between fashion and sportswear brands to create unique activewear and streetwear collections with a broader range of styles and designs.
- Sportswear
- Opportunity for sportswear brands to incorporate elements of performance wear and casual style in their collections for a more versatile product line.
- Design
- Opportunity for design firms and fashion brands to establish apprenticeship programs for underrepresented communities to establish a new generation of diverse design talent.
