Dayrize Helps Consumers Make Informed Purchasing Decisions
Laura McQuarrie — August 17, 2021 — Eco
References: dayrize & fashionunited.uk
Dayrize launched a sustainable fashion marketplace with an assessment tool that helps consumers to make informed purchasing decisions based on the environmental impact of products. According to the platform, the tool sets itself apart by offering information on impact "in minutes instead of months."
Products on the platform are given a Dayrize Score, out of 100, based on key factors like: the product's meaningful purpose, circular design, non-hazardous nature, responsible sourcing, and fully recyclable and regenerative properties. The score also considers how well individual products reduce waste, and the application of reused or recycled resources.
This sustainable fashion marketplace promises to appeal to conscious consumers who want to locate products from a trusted single source that simplifies their whole shopping experience. Customers also benefit from being able to see their own Dayrize Savings to measure their impact.
Products on the platform are given a Dayrize Score, out of 100, based on key factors like: the product's meaningful purpose, circular design, non-hazardous nature, responsible sourcing, and fully recyclable and regenerative properties. The score also considers how well individual products reduce waste, and the application of reused or recycled resources.
This sustainable fashion marketplace promises to appeal to conscious consumers who want to locate products from a trusted single source that simplifies their whole shopping experience. Customers also benefit from being able to see their own Dayrize Savings to measure their impact.
Trend Themes
1. Sustainable Fashion - Dayrize offers a sustainable fashion marketplace with a focus on environmental impact reduction.
2. Assessment Tool - Dayrize's assessment tool offers information on impact in minutes instead of months.
3. Circular Design - Dayrize measures circular design as a factor in the environmental impact of products.
Industry Implications
1. Fashion Retail - Dayrize provides a new platform for sustainable fashion retail.
2. E-commerce - Dayrize's sustainable fashion marketplace represents a new opportunity for e-commerce.
3. Environmental Sustainability - Dayrize's focus on environmental impact encourages environmental sustainability across industries.
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