Fitness technology company FORM has announced the launch of a new augmented reality Workouts feature for its 'FORM Smart Swim Googles.' The new feature intends to guide swimmers through a variety of workouts in real-time, overlaying their vision with information regarding time, laps, technique, and more.
Available now, FORM's new Workouts experience can be purchased via an annual or monthly membership, and will be continually updated with new workouts and additional elements moving forward. Currently the workouts offered focus on a variety of different categories including Power, Endurance, Technique, Recovery, Sprint, and more. In addition, swimmers will be provided pre-workout tutorials and post-workout analysis.
“It’s one thing to have a coach on the pool deck, but having one on-demand and guiding you through your workouts is next level,” said four-time IRONMAN champion, Lionel Sanders, referencing the unique power of the 'FORM Smart Swim Goggles.'
Image Credit: FORM
Key Themes Behind This Trend
- Ar-powered Wearables
- Businesses can explore AR-guided wearables to enhance training and fitness experiences.
- Real-time Workouts Monitoring
- Innovation opportunity in developing fitness devices that provide real-time workout analysis and guidance.
- Subscription-based Features
- Opportunities lay in offering subscription-based features to fitness enthusiasts to enable personalized experiences.
Where This Applies
- Sports Accessories
- Companies can innovate by including augmented reality features and real-time monitoring to sports accessories like swim goggles or running shoes.
- Fitness Wearables
- Innovative fitness wearables can be developed to provide AR-guided workouts and training regimes.
- Fitness Apps and Platforms
- The development of fitness apps and online platforms with AR-guided, subscription-based features, can provide tailor-made workouts for fitness enthusiasts.
