The British architecture studio, Stufish, revealed the hexagonal venue set to host ABBA's reunion concert. The Swedish pop group will perform its virtual reunion tour starting May 27th, 2022. Set up at the Queen Elizabeth Olympic Park in London, the performance venue is temporary.
The six-sided arena holds an audience capacity of 3,000. Set to be built from mass timber, the hexagonal design is both demountable and transportable. For now, it will be stationed in East London for five years. One exciting released detail explains the venue's ability to host digital avatars of the ABBA band members as they perform their virtual concert. The avatars are designed by Industrial Light & Magic company. The site will also feature a box office, stalls, toilets, bars, and backstage facilities.
Image Credit: Stufish
What Makes This Trend Stand Out
- Transportable Hexagonal Venues
- The trend of constructing transportable hexagonal venues for concerts and events, that can be demounted and relocated as a way to bring immersive, temporary experiences to numerous locations.
- Virtual Concerts
- The trend of hosting virtual concerts, whereby musicians can perform using technology such as digital avatars.
- Sustainable Mass Timber Structures
- The trend of constructing structures using sustainable mass timber as a means of reducing carbon footprints, which could disrupt the traditional steel and concrete structures in the events industry.
Sectors Adopting This
- Events Industry
- The events industry may benefit from the construction of transportable hexagonal venues as a way to increase accessibility, offer immersive experiences, and reduce costs.
- Music Industry
- As seen with ABBA's reunion concert, the music industry could benefit from virtual concerts using digital avatars, as a way to engage fans globally while reducing travel and sustainability.
- Timber and Sustainable Construction Industry
- As a more environmentally friendly alternative to steel and concrete construction, the timber industry could see a disruption in demand if mass timber becomes the preferred building material for temporary and transportable structures in the events industry.
