Roblox, an immersive 3D gaming metaverse, has partnered with Vans to launch 'Vans World,' a virtual skatepark that will be released exclusively on the popular platform. The new launch marks a first for the classic skate brand, which, up until now, had yet to dabble in the world of virtual gaming.
More specifically, 'Vans World' will be a designated 3D space within Roblox where visitors can virtually skateboard and shop for exclusive Vans apparel, including shoes, clothing, and collectible gear. In addition, the virtual space will feature a sneaker customization tool and will house a fully-equipped skate shop where users can build their own boards from scratch.
With the launch of 'Vans World,' it is clear that the company has decided to embrace the rise of virtual fashion and metaverse experiences, joining a steadily growing list of other prominent brands looking to capitalize on this emerging space.
Image Credit: Roblox
Roblox and Vans Join Forces to Launch Virtual 'Vans World'
Niko Pajkovic — September 3, 2021 — Business