The October 2019 sports trends are full of concepts that pay attention to athletes and fan culture, encouraging closer interaction between sports and its audience. As this years NFL season thrives, it launched a Snapchat augmented reality lens to engage fans with the teams. This is done to mark the 100th season of football and users are able to scan the NFL 100 logo in order to gain access to historic footage of old NFL games.
Another great sports concept this month was the introduction of the Olympic and Paralympic mascots, Bing Dwen Dwen and Shuey Rhon Rhon. The panda bear and lantern character represent the energy of the global winter games whilst also representing the heritage and culture of China, boasting symbols of strength, harvest, celebration, and prosperity.
Top 70 Sports Trends in October
From Football-Themed Social Media Lense to Global Game Mascots:
68
CBD-Infused Luxe Activewear
Acabada Uses Organic CBD and Luxury Fabrics in Crafting its Apparel
67
Snack-Inspired Diamond Chains
Snickers's Chain Will Be Sported by the NFL's "Hungriest Player"
66
Science-Backed Training Devices
The 'MONKII 360' Fitness Device Saves Athletes Time When Training
65
Winter-Worthy Outdoor Apparel
This Yak Wool Zip Top Offers Unmatched Performance and Comfort
64
Wall-Mounted Exercise Racks
The NOHrD WallBars Offers an Array of Training Options
63
Reflective At-Home Training Systems
The Echelon 'Reflect' Smart Fitness Mirror is Motivational
62
Accented Neon Sportswear Collections
F.C.Real Bristol Boasts a Well-Balanced Selection for 2020
61
Colorblocked Rugged Sneakers
adidas Originals and White Mountaineering Drop a Joint Nite Jogger
60
Tennis-Inspired Mural Campaigns
loyalkaspar Boasts Five Murals and an Ad Spot for the US Open
59
Super Bowl-Themed Sneakers
Nike Has Created an AF1 Shoe to Mark the Patriots Latest Super Bowl Win
58
Boundary-Pushing Running Challenges
This Running Event Spotlights the ASICS GLIDERIDE Technology
57
Rechargeable Aquatic Jetboards
The Lampuga Air Inflatable Jetboard Has a Plug-and-Play Design
56
Running Shoe-Inspired Snowboarding Boots
adidas Boasts Incredibly Stylish Snowboarding Boots
55
Durable Mesh Skate Shoes
Nike SB Works with Ishod Wair on a Orange Label Sneaker Iteration
54
Versatile Comfort Running Sneakers
ASICS' GlideRIde is Perfect for Athletes and Non-Athletes
53
Podcast-Inspired Alcoholic Drinks
The 'Pink Whitney' is Inspired by a Popular Sports Podcast
52
Compact Lateral Fitness Equipment
'The Scoop' Cardio Trainer Can be Used at Anytime of Day
51
Oxygenated CBD Recovery Drinks
O2+ Hemp CBD Helps Athletes Accelerate the Recovery Process
50
Tennis-Ready Streetwear Designs
BAPE Joins Wilson Sporting Goods in a Joint Collection
49
Branded Activewear Smartwatches
The PUMA Smartwatch Has a Qualcomm Snapdragon Wear 3100 Chipset
48
Mesh Paneling Archival Sneakers
New Balance's ML850YSC Sneaker Returns With Original Elements
47
Work Balance-Themed Sneaker Remakes
BODEGA and New Balance Launch the NO BAD DAYS Revival
46
Digital Game Soccer Chocolates
The Cadbury x Premier League Chocolate Football is Interactive
45
High-Altitude Gyms
Altitude Athletic is Canada's First Publicly Accessible Altitude Training Gym
44
Sports Community-Inspired Fashion
Bldwn Works with Sporting Kansas City on a Collaborative Capsule
43
Hot Sauce Tailgating Giveaways
Frank's Redhot is Giving Away the Ultimate “Homegating” Experience
42
Caffeinated Energy Gels
Maurten's GEL 100 CAF 100 Hydrogel Contains 100 Milligrams of Caffeine
41
70s-Inspired Running Apparel
GYAKUSOU Prepares for the Fall 2019 Season with Essentials
40
Rock Climbing Trainer Solutions
The 'Entralpi' Makes Any Hangboard Smart and Connected
39
Special-Edition NFL Cleats
Jordan Has Created Air Jordan 1 PE Cleats for Five NFL Players
38
Live-Etched Sports Trophies
The Trophies for the Rugby World Cup in Japan Capture Game Highlights
37
Luxury Sports-Themed Scarves
Burberry Brings a Touch of Elegance to the Classic Soccer Scarf
36
Highly Durable Running Shoes
ASICS Launches Two New GEL-KAYANO 5 360 Sneakers in Bright Colorways
35
Film-Inspired Glowing Chunky Sneakers
Nike's Air Max 97 Arrives in a Green Glow Colorway
34
Interactive Digital Trainer Treadmills
The NordicTrack X32i Treadmill Has a Connected Design
33
Supportive One-Piece Exercise Dresses
The Outdoor Voices Exercise Dress Allows for Fluid Movement
32
Soccer Star-Inspired Cleats
Neymar and Nike will Release Mercurial Vapor 360 'Speed Freak' Cleats
31
Lightweight Durable Basketball Shoes
Ibn Jasper andConverse Drops the Pro Leather Honoring Dr. J
30
Form-Optimizing Sports Harnesses
The VeloPRO Velocity Load Harness Accelerates Training
29
90s-Referencing Soccer Kits
Nike Unveils the Third Kit for Atletico Madrid Recalling Retro Design
28
High-Performance Collagen Supplements
Vital Performance Shares Pre- and Post-Workout Support
27
Football-Themed QSR Meals
Bojangles Unveiled a New Lineup of 'Big Bo Boxes' for Tailgating Season
26
Retro-Influenced Soccer Kits
Nike and AS Roma Introduced Its Third Kit In Preparation for 19/20
25
Airline-Collaborative Soccer Kits
Calvary FC & WestJet Join to Honor the Royal Canadians Regiment
24
Children's Daily Exercise Programs
The Daily Mile Promotes Kids Activity and Will Launch in the US
23
5G Stadium Connections
Verizon Has Created 5G Coverage at 13 Different NFL Stadiums
22
Sporty Hashtag Campaigns
Ralph Lauren's Hashtag Challenge Campaign on TikTok is US Open-Themed
21
Friendly Football Prediction Games
Tackl’s Platform Taps the Environment of Top European Leagues
20
Football-Themed Social Media Lenses
The NFL Launched a Snapchat AR Lens for its 100th Season
19
Luxury Minimalist Athleisure
Lululemon's 'Lab' Collection Explores Loose-Fitting Unisex Styles
18
Global Winter Games Mascots
Beijing 2022 Introduce the Olympic and Paralympic Mascots
17
Authentic Tournament Balls
adidas Created the Official Match Ball for the UEFA Champion's League
16
In-Broadcast Football Stats
Thursday Night Football Broadcasts Will Display X-Ray Technology
15
Football-Celebrating Promotions
Capriotti’s Debts Exclusive Catering App Deals for Football Season
14
Healthy Eating-Centric Campaigns
Beko's Eat Like a Pro Draws Inspiration from Athletes and eSports
13
Crypto Soccer Engagement Platforms
Atlético de Madrid and Chiliz Create Blockchain-Based Platform
12
Spanish Hockey Broadcasts
The Chicago Blackhawks Joined with Univision to Broaden Its Fan Base
11
Female-Empowering Soccer Ads
P&G's New Partnership Extends the All Strength, No Sweat Campaign
10
Biometric Concession Stands
The Fully Automated Self-Checkout Completes Purchases with a Touch
9
Football Video App Promotions
The NFL Entered into a TikTok Partnership to Attract Younger Fans
8
Music-Focused Soccer Collaborations
FC Barcelona Joins Sony Music on a New Partnership
7
Social Media Football Content
The NFL Will Add Game Highlights to the Facebook Watch Platform
6
Integrated Sports Betting Apps
theScore's Sports-Betting App is Now Available for iOs and Android
5
Boxer Crypto Launches
Manny Pacquiao Will Launch the Pac Tokens Crypto for Merchandise and Access
4
Multi-Sports Functional Sneakers
adidas's Liberty Cup Sneaker Readies for Sports and the Streets
3
Soccer League Beer Sponsorships
Budweiser Partners with the National Women’s Soccer League
2
Sporty Orange-Hued Sodas
The Bright Orange 'Believeland' Pepsi Celebrates the Cleveland Browns
1
Smart Assistant Football Stats
Amazon Can Now Give Users In-Depth Stats Related to Football
Related Ideas
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Vintage Football Jerseys
Disney x Adidas x Brain Dead World Cup 2026 Drop Football-Themed Apparel
Cultural Olympic Uniforms
Mongolia Winter Olympics Uniforms Draw on Traditional Nomadic Clothing
Athlete-Led Brand Co-Creation
LI-NING and Stephen Curry Partner on Product Development
Soccer Collectible Series
The Labubu FIFA World Cup Capsule Expands into Toys and Lifestyle Items
Anime Sports Apparel
My Hero Academia x NBA Capsule Merges Anime Fandom with Basketball Culture
Festive Sportswear Capsule
CLOT x adidas Lunar New Year Capsule Celebrates 2026 Holiday
Collectibles Licensing Promotions
FIFA & Fanatics Signed Its Long-Term Exclusive Collectibles Deal
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Playful Fan Headwear Drops
Philadelphia Cream Cheese Unveils the Phillyhead Hat for NFL Fans
Soccer-Inspired High-End Jewelry Lines
Pandora Calls Attention to Its Chic Soccer-Themed Charms
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
Comic Collab Apparel
The OVO x Marvel Collab Includes Graphic Shirts, Hoodies and Accessories
Mamba Mentality Football Kits
Nike Unveiled Its Second Kobe x FC Barcelona Away Kit
Football Capsule Collections
The adidas Originals x BAPE Football Collection Drops for World Cup
Sleek Trophy Designs
Michelob ULTRA Unveils the FIFA World Cup 2026™ MVP Trophy
Comfortable Sporty Essentials
Aerie Launches a FIFA World Cup 2026™ Collection
Football Fashion Capsule
TOGA x Umbro Capsule Blends Tailoring with Performance Sportswear
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Dedicated Social Event Apps
TikTok Pro Events is Arriving Ahead of the 2026 FIFA World Cup
Globalized Tournament Campaigns
Coca-Cola Debuts 'Uncanned Emotions' for the 2026 World Cup
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Soccer Capsules
Palace & Nike Dropped an England Football Collection as Part of the Nike x2 Series
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Jersey-Inspired Soda Cans
Coca-Cola Launched Collectible Country Cans for the FIFA World Cup 2026
Dual-Sided Sports Scarves
FanDuel's Dual Fan Scarves Help Enthuaists Represent Two Countries
Recovery Soup Stalls
Nike Opened a Pop-Up Soup Shop in China to Nourish Runners
Football Culture-Inspired Athletic Collaborations
Palace and Nike Collaborate on the P90 Line
Football-Themed Hiring Campaigns
The NFL Links Draft Culture to Inclusive Hiring Practices
Celebratory Soccer QSR Campaigns
McDonald’s 2026 FIFA World Cup Campaign Has Meals and More
Football Character Collections
Monta x Miffy Soccer Ball Celebrates the 2026 World Cup
Playful Tomato Athletes
The Heinz National Games Campaign Turns Tomato Stems into Sports Figures
Soccer Streetwear Collaborations
Carré and Coca-Cola Launched a Soccer Streetwear Collection
Immersive Sports Marketing Campaigns
BMO's "Grow the Game" Campaign Celebrates the FIFA World Cup
Football Lifestyle Collections
The adidas Originals x BAPE® Set Celebrates the FIFA World Cup 2026
Digital Halloween Games
Google Celebrates Pac-Man’s 45th Anniversary with a Spooky Maze Doodle
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Festive Athletic Editions
The Lululemon Lunar New Year 2026 Drops Three Lines for Celebration
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Wintery Sports Candy Collections
The Amos Sweets Olympic Candies Come in Four Varieties
Game-Day Self-Care Collections
The Dove x FIFA World Cup 2026 Collab Shares an Elevated Scent
World Cup Football Boots
Skechers Launched Its Razor 2 and Sunset Pack for the World Cup
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Soccer-Themed Digital Watch Faces
The HUAWEI Watch Faces for Summer are Playful
Football-Focused Brand Platforms
Pepsi Football Nation Seeks to Unify the Brand's Partnerships
Soccer-Inspired Fanwear Collections
BOSS Jumps on the FIFA Hype with New Fanwear Collection
Corporate Travel Trends
Navan Reported Its Corporate Booking Data for FIFA World Cup Host Cities
Confidence-Inspiring Youth Beauty Campaigns
Dove Launches 'The Game is Ours' for FIFA World Cup
Game-Day Getup Sweepstakes
Ahead of the 2026 World Cup, Axe Wants to See Fans' Craziest Outfits
Tiger Stripe Sportswear
PEACEMINUSONE and Nike Drop the Tigers of Asia Collection
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Football Culture Fashion
PUMA x Ahluwalia Collection Draws from African Football Communities
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Football Video Games
EA Sports Revealed Mbappé and Bellingham as Its FC 27 Cover Stars
Exclusive Songstress-Backed Jerseys
Becky G x Grassroots Football Present a Limited-Edition Kit
Heritage Football Collectibles
Topps Unveils Its Merlin Premier League 2026
Irish Holiday-Themed Sportswear
Umbro Celebrated St. Patrick's Day with the 17-3 Capsule
World Cup-Themed Cookie Menus
The Crumbl Soccer Bundl is Packed with Sweet Options
Padel Fashion Partnerships
Psycho Bunny Becomes the Official Apparel Partner of USA Padel
Sports-Themed Beer Campaigns
This BrewDog Promotion Offers the Chance at a Year of Free Beer
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Winter Sports Event-Inspired Hats
New Era Cap Honors the US Team at the Olympics with a New Line
College Football Games
EA SPORTS Has Revealed the Cover Athletes for College Football 27
AI Sports Research Platforms
Ten Toes Launched Its Ten Beat Sports Fan AI Intelligence Platform
Fashion Sports Activations
Psycho Bunny Has Returned as The Official F1 Crypto.com Miami Supporter
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Unique Leather Accessory Designs
Louis Vuitton Debuts the 'Monogram Sports Collection'
Food Delivery Football Campaigns
The Deliveroo Football Just Got Even Better Campaign is Immersive
Gaming Style Capsules
The Nike x Martine Rose Campaign Spotlights Esports Athletes as Modern Icons
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Soccer Shirts Exhibits
The Empire State Building Launched Its Classic Football Shirts Exhibit
Award-Winning Sportswear Campaigns
On Won Three Cannes Lions for its Zendaya Collaboration Film
Emotional Support Taco Programs
Taco Bell's L.O.C.O.S. Supports Two Types of Emotional Fans
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Cross-Cultural Lifestyle Initiatives
China Media Group Boasts China-Europe Youth Exchange Campaign
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
Soccer-Focused Official Snack Campaigns
Lay’s Ran the Lay’s Fan of the Match Opportunity
Personalized Telehealth Service Platforms
Enhanced Reports Success of the Inaugural Enhanced Games
Fanwear Collaboration Ranges
The Joint Concho Merch Collection arrives ahead of Super Bowl LX
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Soccer Tournament-Timed Snack Promotions
TokyoTreat Announces a Special World Cup Promotion
Kids Football Collections
The Nike Football x LEGO Collection Combines Soccer Gear & Lego Design
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Sports Fandom Beauty
E.l.f. Creates Immersive Beauty Experiences Around Global Soccer
Competitive Global Phydigital Events
Games of the Future 2026 Will Feature More Than 800 Athletes
Football Series Capsules
Balenciaga's Football Series Adapts American-Football Elements to Fashion
Patriotic Press-Ons Capsules
Paintbox Releases Ralph Lauren-Inspired Olympic Nail Sets
Fan Culture Activations
StubHub Launched Its World Cup Cuts a Multi-City Barbershop Campaign
Mobile Sports Simulation Gaming
MLB The Show Brings Team Building and Gameplay to Mobile
Kid-Friendly Athlete Biographies
Yoto's Ultimate Football Heroes Collection Tells Players' Stories
Arcade Football Mobile Games
FIFA Heroes Launched Its Fast-Paced 5v5 Arcade Football Game
Sport Heritage Capsules
The Kappa Authentic SS26 Blends Football Roots with Streetwear
Soccer-Themed Snack Brand Partnerships
Pringles and Sucuk und Bratwurst The Night Kit
Mascot-Forward Newspaper Campaigns
Ellie the Elephant Becomes a New York Times Subscriber
AI Sports Viewing Companions
Pizza Hut Debuted 'Hutty,' an AI Companion for March Madness
Sports-Connected Brand Loyalty Initiatives
Lobos 1707 Activates a Buzzer Beater Fan Reward Program
Orange Sports Ball Merch
The Marty Supreme Sports Balls by A24 Expand the Film’s Merchandise
Paralympic Dual-Focused Promotional Campaigns
The Canadian Paralympic Committee Gains Visibility
Soccer Season Donut Ranges
Krispy Kreme Match Day Dozen Celebrates the World Cup
World Cup Gaming Contests
Splash Sports Launched Its $3M World Cup Survivor Contest
Authentic Arena Hockey Games
EA Sports Has Launched NHL 27 With Macklin Celebrini as Cover Star
Hot Dog-Themed Baseball Fan Merch
Schneiders Launched Merch in Honor of Canadian Baseball Fans
Centennial Football Jerseys
The UMBRO x HUF Set Marks the Football Brand’s 100th Anniversary
Health-Focused Sports Activations
Raisin Bran Brings Gut Health to Major League Pickleball
National Flag Initiatives
Volkswagen Canada Launches Dual Flags for Fans of the World Cup
Fashion-Forward Basketball Outwear
Off Season x NBA Debut the 'NBA Puffer Collection'
Holiday Football Campaigns
The Chelsea FC Magic of Blue Campaign Brings People Together
Year-Round Basketball Platform
Foot Locker Launches Its Hoops Lives Here Campaign
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Self-Aware Big Game Ads
Fanatics Sportsbook's First-Ever Super Bowl Spot is 'Bet on Kendall'
Fan-Lead Game-Day Experiences
Toronto Tempo x TurboTax Canada Present the 'Mascot Aura Audit'
New Year Travel Experiences
Trip.com Group Spotlights 2026 Lunar New Year Travel
Soccer Tournament-Specific Food Deliveries
Deliverect Shares Data from the Recent World Cup Final
Shoppable Mascot Homes
Pillsbury's Mascot is Inviting Fans into His Modern Doughhouse Revival
Costumed Fan Stunts
AXE's Mystery Wiener Couple Captivated Fans at the World Cup
Soccer-Themed Chicken Wing Menus
Buffalo Wild Wings Matchday Menu Responds to World Cup Excitement
Sporty Mexican Cuisine Promotions
The California Tortilla CalTort Games Celebrate the Olympics
Cultural Sports Collaboration
The Weeknd and Toronto Blue Jays Unite for a World Series Collection
Collaborative QSR Soccer Streetwear
Jack in the Box x The Hundreds Merch Celebrates the World Cup
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Sports Community Platforms
Sports Social Connects Athletes And Gamers Through Local Events
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
British Autumn Campaigns
Burberry Debuted Its Soccer-Themed 'A Good Sport' Collection for Fall
Soccer-Themed Restaurant Bowls
Freebirds' Gold Soccer Bowl Comes with the Chance to Win Prizes
Soccer-Inspired Makeup Patch Designs
United States Soccer Federation Partners with Fazit
Football Draft-Inspired Hat Designs
New Era Has Unveiled Its 2026 NFL Draft Collection
Gender-Equal Olympic Programs
Alpes 2030 Introduces Equal Athlete Quotas and New Mixed Events
Superstitious Soccer Campaigns
Sedano's Supermarkets Launched Where Superstitions Are Born
90s Grunge-Inspired Fall Apparel
& Other Stories Launches 'The October Collection'
Points-Powered Sports Travel
point.me Helps Fans Use Rewards for World Cup Travel and Tickets
Fantasy Sports Apps
bet365 Launched Its Free-to-Play Fantasy Sports App Ahead of World Cup 2026
Empowering Global Summer Campaigns
Sunglass Hut Presents the Own Your Moment Campaign
Collaboration Soccer-Celebrating Tumblers
These Stanley 1913 Cups Celebrate Football
Event-Driven Instant Retail
JD Sports Delivers England Shirts Through Uber Eats Before Kick-Off
Stadium Fan Festivals
FIFA Turns the LA Coliseum into a Multi-Day Fan Experience Hub