The October 2019 sports trends are full of concepts that pay attention to athletes and fan culture, encouraging closer interaction between sports and its audience. As this years NFL season thrives, it launched a Snapchat augmented reality lens to engage fans with the teams. This is done to mark the 100th season of football and users are able to scan the NFL 100 logo in order to gain access to historic footage of old NFL games.
Another great sports concept this month was the introduction of the Olympic and Paralympic mascots, Bing Dwen Dwen and Shuey Rhon Rhon. The panda bear and lantern character represent the energy of the global winter games whilst also representing the heritage and culture of China, boasting symbols of strength, harvest, celebration, and prosperity.
Top 70 Sports Trends in October
From Football-Themed Social Media Lense to Global Game Mascots:
69
CBD-Infused Luxe Activewear
Acabada Uses Organic CBD and Luxury Fabrics in Crafting its Apparel
68
Snack-Inspired Diamond Chains
Snickers's Chain Will Be Sported by the NFL's "Hungriest Player"
67
Science-Backed Training Devices
The 'MONKII 360' Fitness Device Saves Athletes Time When Training
66
Winter-Worthy Outdoor Apparel
This Yak Wool Zip Top Offers Unmatched Performance and Comfort
65
Wall-Mounted Exercise Racks
The NOHrD WallBars Offers an Array of Training Options
64
Reflective At-Home Training Systems
The Echelon 'Reflect' Smart Fitness Mirror is Motivational
63
Accented Neon Sportswear Collections
F.C.Real Bristol Boasts a Well-Balanced Selection for 2020
62
Colorblocked Rugged Sneakers
adidas Originals and White Mountaineering Drop a Joint Nite Jogger
61
Tennis-Inspired Mural Campaigns
loyalkaspar Boasts Five Murals and an Ad Spot for the US Open
60
Super Bowl-Themed Sneakers
Nike Has Created an AF1 Shoe to Mark the Patriots Latest Super Bowl Win
59
Boundary-Pushing Running Challenges
This Running Event Spotlights the ASICS GLIDERIDE Technology
58
Rechargeable Aquatic Jetboards
The Lampuga Air Inflatable Jetboard Has a Plug-and-Play Design
57
Running Shoe-Inspired Snowboarding Boots
adidas Boasts Incredibly Stylish Snowboarding Boots
56
Durable Mesh Skate Shoes
Nike SB Works with Ishod Wair on a Orange Label Sneaker Iteration
55
Versatile Comfort Running Sneakers
ASICS' GlideRIde is Perfect for Athletes and Non-Athletes
54
Podcast-Inspired Alcoholic Drinks
The 'Pink Whitney' is Inspired by a Popular Sports Podcast
53
Compact Lateral Fitness Equipment
'The Scoop' Cardio Trainer Can be Used at Anytime of Day
52
Oxygenated CBD Recovery Drinks
O2+ Hemp CBD Helps Athletes Accelerate the Recovery Process
51
Tennis-Ready Streetwear Designs
BAPE Joins Wilson Sporting Goods in a Joint Collection
50
Branded Activewear Smartwatches
The PUMA Smartwatch Has a Qualcomm Snapdragon Wear 3100 Chipset
49
Mesh Paneling Archival Sneakers
New Balance's ML850YSC Sneaker Returns With Original Elements
48
Work Balance-Themed Sneaker Remakes
BODEGA and New Balance Launch the NO BAD DAYS Revival
47
Digital Game Soccer Chocolates
The Cadbury x Premier League Chocolate Football is Interactive
46
High-Altitude Gyms
Altitude Athletic is Canada's First Publicly Accessible Altitude Training Gym
45
Sports Community-Inspired Fashion
Bldwn Works with Sporting Kansas City on a Collaborative Capsule
44
Hot Sauce Tailgating Giveaways
Frank's Redhot is Giving Away the Ultimate “Homegating” Experience
43
Caffeinated Energy Gels
Maurten's GEL 100 CAF 100 Hydrogel Contains 100 Milligrams of Caffeine
42
70s-Inspired Running Apparel
GYAKUSOU Prepares for the Fall 2019 Season with Essentials
41
Rock Climbing Trainer Solutions
The 'Entralpi' Makes Any Hangboard Smart and Connected
40
Special-Edition NFL Cleats
Jordan Has Created Air Jordan 1 PE Cleats for Five NFL Players
39
Live-Etched Sports Trophies
The Trophies for the Rugby World Cup in Japan Capture Game Highlights
38
Luxury Sports-Themed Scarves
Burberry Brings a Touch of Elegance to the Classic Soccer Scarf
37
Highly Durable Running Shoes
ASICS Launches Two New GEL-KAYANO 5 360 Sneakers in Bright Colorways
36
Film-Inspired Glowing Chunky Sneakers
Nike's Air Max 97 Arrives in a Green Glow Colorway
35
Interactive Digital Trainer Treadmills
The NordicTrack X32i Treadmill Has a Connected Design
34
Supportive One-Piece Exercise Dresses
The Outdoor Voices Exercise Dress Allows for Fluid Movement
33
Soccer Star-Inspired Cleats
Neymar and Nike will Release Mercurial Vapor 360 'Speed Freak' Cleats
32
Lightweight Durable Basketball Shoes
Ibn Jasper andConverse Drops the Pro Leather Honoring Dr. J
31
Form-Optimizing Sports Harnesses
The VeloPRO Velocity Load Harness Accelerates Training
30
90s-Referencing Soccer Kits
Nike Unveils the Third Kit for Atletico Madrid Recalling Retro Design
29
High-Performance Collagen Supplements
Vital Performance Shares Pre- and Post-Workout Support
28
Football-Themed QSR Meals
Bojangles Unveiled a New Lineup of 'Big Bo Boxes' for Tailgating Season
27
Retro-Influenced Soccer Kits
Nike and AS Roma Introduced Its Third Kit In Preparation for 19/20
26
Airline-Collaborative Soccer Kits
Calvary FC & WestJet Join to Honor the Royal Canadians Regiment
25
Children's Daily Exercise Programs
The Daily Mile Promotes Kids Activity and Will Launch in the US
24
5G Stadium Connections
Verizon Has Created 5G Coverage at 13 Different NFL Stadiums
23
Sporty Hashtag Campaigns
Ralph Lauren's Hashtag Challenge Campaign on TikTok is US Open-Themed
22
Friendly Football Prediction Games
Tackl’s Platform Taps the Environment of Top European Leagues
21
Football-Themed Social Media Lenses
The NFL Launched a Snapchat AR Lens for its 100th Season
20
Luxury Minimalist Athleisure
Lululemon's 'Lab' Collection Explores Loose-Fitting Unisex Styles
19
Global Winter Games Mascots
Beijing 2022 Introduce the Olympic and Paralympic Mascots
18
Authentic Tournament Balls
adidas Created the Official Match Ball for the UEFA Champion's League
17
In-Broadcast Football Stats
Thursday Night Football Broadcasts Will Display X-Ray Technology
16
Football-Celebrating Promotions
Capriotti’s Debts Exclusive Catering App Deals for Football Season
15
Healthy Eating-Centric Campaigns
Beko's Eat Like a Pro Draws Inspiration from Athletes and eSports
14
Crypto Soccer Engagement Platforms
Atlético de Madrid and Chiliz Create Blockchain-Based Platform
13
Spanish Hockey Broadcasts
The Chicago Blackhawks Joined with Univision to Broaden Its Fan Base
12
Female-Empowering Soccer Ads
P&G's New Partnership Extends the All Strength, No Sweat Campaign
11
Biometric Concession Stands
The Fully Automated Self-Checkout Completes Purchases with a Touch
10
Football Video App Promotions
The NFL Entered into a TikTok Partnership to Attract Younger Fans
9
Music-Focused Soccer Collaborations
FC Barcelona Joins Sony Music on a New Partnership
8
Social Media Football Content
The NFL Will Add Game Highlights to the Facebook Watch Platform
7
Integrated Sports Betting Apps
theScore's Sports-Betting App is Now Available for iOs and Android
6
Boxer Crypto Launches
Manny Pacquiao Will Launch the Pac Tokens Crypto for Merchandise and Access
5
Multi-Sports Functional Sneakers
adidas's Liberty Cup Sneaker Readies for Sports and the Streets
4
Soccer League Beer Sponsorships
Budweiser Partners with the National Women’s Soccer League
3
Sporty Orange-Hued Sodas
The Bright Orange 'Believeland' Pepsi Celebrates the Cleveland Browns
2
Smart Assistant Football Stats
Amazon Can Now Give Users In-Depth Stats Related to Football
1
Ultra-HD Sports Broadcasting
Fox Sports Will Launch Thursday Night Football in a 4K Broadcast
Related Ideas
Search Engine Football Games
Google's Mini Cup Excites Young Fans for the World Cup
Cartoon-inspired Vibrant Basketball Shoes
Spongebob Squarepants and Nike Unveil a Kyrie Collection
Game-Themed Apparel Collections
BoxLunch and Super Mario Bros Launch Collaborative Apparel
Super Bowl Clothing Collections
The Savage x Fenty Game Day Collection is Coming
Active Wearable Tech
Skip Debuts the GameTime Tarp to Enhance the At-Home Viewing Experience
Lunar Festivity-Inspired Fashion Capsules
KENZO Unveils the Year of the Dragon Collection
Graphic Soccer Fashion Lines
PUMA Collaborates with Manchester City, and BlackEyePatch
Collaborative Sports Club Fashion
Y-3 and Real Madrid Join Forces Again on a New Capsule
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Lunar Festivities-Inspired Timepieces
Swatch Celebrates the Year of the Dragon with New Watches
Football-Themed Collectible Candles
Cent Ldn Launches its World Cup-Themed Candle Collection
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Logo-Shaped Sportswear Pillows
The Nike Birthday Pillow Gift Box is a Hong Kong Exclusive
Playful Language App Campaigns
The Duolingo On Ice Campaign is Light-Hearted and Humorous
Lunar New Year-Celebrating Collections
Burberry Released Its Lunar New Year 2024 Collection
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Moon Festival-Inspired Snack Boxes
Tokyo Treat Boasts a Moon Festival Theme with Its Latest Box
Sporty-Influenced Streetwear Capsules
Off-White Celebrates Jordan Brand with New Capsule
Animated Football Games
Toy Story Funday Football Animates the Action Between NFL Teams
Collaborative Sporty Fall Fashion
Nike and Bode Join Forces on the Bode Recreation Capsule
80s Football-Inspired Collections
Admiral Sports Introduces the Team Dressers Collection
Female-Led Football Boots
Nike Presents the New Highly Researched Phantom Luna Football Shoe
Nature-Inspired Pet Toys
A Team of Designers Create the Unique Triangle Toy for Pets
New Year-Honoring Fuzzy Sneakers
Onitsuka Tiger Details the Mexico 66 with Festive Details
Cartoon Characters-Themed Apparel
The Hundreds and Warner Bros. Launch New Celebratory Collection
Japanese Festival-Inspired Sneakers
Nike Unveils New Nike Dunk Low Sneakers in 'Setsubun' Colorway
Square-Shaped Soccer Balls
Oliver Binnian and Willem Slegers Designs the UNPLAYABALL
Sporty Apparel Collections
Liverpool FC and Converse Reunite for a Second Collaborative Capsule
Lunar Year-Themed Militaristic Apparel
maharishi Launches the Year of the Rabbit Capsule
Rapper-Backed Sporty Streetwear
NFL and OVO Launch a New Collection of Streetwear Designs
Vibrant Performance Football Shoes
Nike Presents the United Pack for Women's World Cup
Sporty Collaborative Graphic Streetwear
Off-White and Nike Continue to Work in Collaboration
Iconic Soup Football Sponsorships
Campbell's Launches the Chunky FuelUp Tournament
Whimsical Inflatable Sneaker Concepts
UV-Zhu Uses Daily Objects for His Nike Concept Sneaker
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Tennis Icon-Inspired Collections
Wilson Sportswear's Modern Icons Collection is Performance-Driven
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Football-Inspired Fall Fashion
Umbro and Slam Jam Join Forces on the Penalty Culture Capsule
Wood Dragon-Inspired Football Kits
Manchester City an PUMA Celebrate Lunar New Year
NFL-Themed Athletic Apparel
NOBULL Drops NFL Combine Collection as 2023’s Presenting Sponsor
Collaborative Varsity Lifestyle Streetwear
OVO and Playboy Join Forces on a New Collection
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Metallic Collaborative Football Boots
Lionel Messi Joins adidas on a New Vibrant Leyenda Design
Reimagined Inclusive Community Flags
PANTONE Designs a New Inclusive Rainbow Flag
Artful Diverse Gaming Backgrounds
The Xbox Celebrates Collection Honors Cultural Heritage
Lunar New Year Campaigns
self-portrait's New Collection Celebrates Family Tradition
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
March Madness Chip Ranges
The Pringles March Mustache Collection Celebrates Basketball Stars
Lunar New Year-Themed Sneakers
The Air Jordan 1 Low Elevate Gets a New Festive Colorway
Dynamic Fall-Centric Fashion Shows
JORDANLUCA Unveils FW24 During Milan Fashion Week
Newspaper-Inspired Apparel Collections
PUMA and STAPLE's Collection Is Inspired by Gidra Newspaper
TikTok Disney Collabs
TikTok and Disney Collaborate to Celebrate Disney's Centennial Anniversary
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Cartoon-Themed Streetwear Capsules
Drake's OVO Teams Up with 'Looney Tunes' for a New Collection
Streetwear-Informed Sporty Kits
Arsenal Football Club and maharishi Join on a New Capsule
Zodiac-Themed Lunar Cans
Carlsberg Unveils its Chinese New Year Design for the Year of the Rabbit
Retro Football-Inspired Capsules
adidas Presents the World Cup Collection Celebrating Football
Edible Pastry Mascots
The 2023 Pop-Tarts Bowl Will Introduce the World's First Edible Mascot
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Vibrant Women's Athlete Kits
Oakland Soul Sports Club Unveils Its 2024 Designs
Women-Celebrating Sports Lines
Mitchell & Ness & Melody Ehsani Celebrate Women in Sports Business
Bright Celebratory Olympic Posters
Ugo Gattani Illustrates Paris 2024 Posters Honoring Landmarks
Cartoon-Inspired Festive Collections
The Pokémon Company Unveils a Range of Festive Products
Esports Marketing Collaboration
Giants Gaming Renews its Partnership with Maggi FUSIAN for 2023
Collaborative Jersey Releases
Daniel Patrick, New York Red Bulls & MLS Debut a Sporty Collab
Summer-Ready Luxe Sporty Fashion
The New Fendi Active Basketball Series Readies for Summer
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
NBA-Themed Collaborative Apparel Collections
OVO and NBA Launch Collaborative City-Edition Apparel
Bold Sports Apparel Campaigns
New Balance Unveils 'We Got Now' Campaign Featuring Shohei Ohtani
Unsubscribing Activity Campaigns
Unsubscribe for Sports Challenges Canadians to Get Active
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Rabbit-Themed Winter Gear
The North Face Launches a Lunar New Year Collection
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Lunar New Year-Inspired Sneakers
New Balance Debuts a Range of New Releases for Chinese New Year
New Year-Celebrating Retail Capsules
BAO and Dover Street Market Celebrate Lunar New Year
Basketball-Inspired Fashion Lines
The PUMA x Rhuigi Capsule Draws Inspiration from NYC Basketball
Jamaican Folklore-Inspired Fall Fashion
Nicholas Daley Unveils the Anasi Rhythm Capsule for FW24
Happiness-Celebrating Fashion Campaigns
Prada's Memories of Beauty Salutes the Year of the Rabbit
Soccer Structure-Inspired Brands
EA Sports FC is a New Brand Inspired by the Shape of Soccer
Holiday-Ready Winter Sports Fashion
Uniform Experiment and fragment design Boasts a Holiday Line
Global Sports Game Mascots
Paris 2024 Unveils The Olympic and Paralympic Phryge Characters
Hockey Culture-Inspired Collections
Better™ Gift Shop Pays Homage to Hockey Culture and Toronto
New Year-Themed Chat Backgrounds
Messenger Releases a Chinese Zodiac-Themed Background
Mental Health Dating Features
Bumble Introduces New Features for Mental Health Awareness Month
Esports Hat Collections
FURIA Partners with New Era for a Hat Merchandise Collaboration
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
In-Arena Content Spaces
TikTok and MLSE Introduced the Creator Zone and a Live Content Series
Super Bowl Haircut Contests
Doritos is Challenging You to #NameThatTriangle for Super Bowl Tickets
Chinese Heritage-Inspired Fall Fashion
PRONOUNCE Introduces its New Collection for FW23
Super Bowl-Themed Doughnuts
Pinkbox is Selling Big Game Doughnuts for the Super Bowl
Colorful Celebratory Low-Cut Sneakers
Nike Celebrates the Year of the Rabbit with a New Dunk Low
Soccer Player-Celebrating Bowls
Chipotle Has a New Christian Pulisic Bowl Ahead of the World Cup
Sports Fan Advent Calendars
The Countdown to Chill Calendar Aligns with College Basketball Season
Football-Themed Collaborative Fashion
Umbro and Percival Join on a New Sporty Collection
Geography-Based Esports Competitions
GeoGuessr Hosts Its First Esports World Cup with 24 Players
Sports-Inspired Philanthropic Culinary Events
GANYOUth Has Announced Taste of the NFL
Collaborative Sporty Football Kits
Manchester City Joins PUMA On a New Football Kit Design
Traditional Football-Themed Fashion
Mitre and Lack of Guidance Join Forces on a Collection
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
Soccer-Themed Undergarment Capsules
Savage X Fenty Releases a New Collection Inspired by Soccer
Inclusive Children's Apps
Pok Pok Offers Culturally-Specific Content for Global Audiences
Mascot-Honoring Collaborative Capsules
Lee and Be@rbrick Joins Forces to Highlight Buddy Lee
Sports Event Virtual-Reality Apps
Meta Quest Launches Xtaduym with the Help of VBVR Tech
Sports Metaverse Communities
FIFA+ Collect Enables Fans to Compete with Licensed Digital NFTs
Pride Month Football Collections
The NFL Pride Month Capsule Was Created with Humberto Leon
National Bird-Honoring Sneakers
Nike Celebrates SNKRS Day in Korea with a Special Cortez
Betting-Ready Sports Apps
Apple's Latest Sports App Streamlines Scores and Stat Viewing
Asian QSR Ads
Panda Express Launches Sizzling Shrimp LTO with Exciting Basketball Tie-In Campaign
Game Creature-Themed Apparel
The Pokémon Company Unveils a New Apparel Collection in the UK and US
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Purposeful Brand Transformations
Decathlon Unveils a New Brand Identity, Logo and Brand Purpose
Web-Based Word Game Celebrations
New York Times Games Honors Its1,000th Wordle Puzzle
Football Team-Themed Tonal Sneakers
Nike Launches a Miami Hurricane Tonal Air Huarache
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Mobile Esports Events
Tribe Gaming Partners with Samsung for a Mobile Gaming Event in Las Vegas
Content-Focused Esports Deals
Guild Esports Improves its TikTok Content with Little Dot Sport
80s-Inspired Football Capsule
adidas Originals and Manchester United Join on a Retro Capsule
Italian Delicacy-Themed Jerseys
Bene Culture Launches a New Sporty Capsule for Summer
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Football-Inspired Retro Apparel
Umbro Launches the Centenary Collection and Visual Campaign
Anniversary-Commemorating Jersey Designs
Umbro and Over the Pitch Unite to Debut a New Collection
Football-Focused Candy Campaigns
Cadbury 'Win a Day in their Boots' Promotion Celebrates Soccer
Fantasy Sports Betting Apps
OnlyBets Builds a Sense of Community Around its Players
Holiday-Themed Playful Quizzes
Foney Fonts Challenges Players to Recognize Holiday Typography
Football Player-Joint Eyewear
Kylian Mbappé Joins Oakley on a New Collaborative Capsule
Sports Teams-Inspired Sneakers
adidas Unveils New Sneakers Honoring New York Sports Teams
Social-Platform Live Sport Features
Threads is Rolling Out Live Sports Scores with the NBA
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign
Soccer Team-Themed Sneakers
Liverpool F.C. and Converse Unveil Chuck 70 and Run Star Hike Sneakers