The October 2019 sports trends are full of concepts that pay attention to athletes and fan culture, encouraging closer interaction between sports and its audience. As this years NFL season thrives, it launched a Snapchat augmented reality lens to engage fans with the teams. This is done to mark the 100th season of football and users are able to scan the NFL 100 logo in order to gain access to historic footage of old NFL games.
Another great sports concept this month was the introduction of the Olympic and Paralympic mascots, Bing Dwen Dwen and Shuey Rhon Rhon. The panda bear and lantern character represent the energy of the global winter games whilst also representing the heritage and culture of China, boasting symbols of strength, harvest, celebration, and prosperity.
Top 70 Sports Trends in October
From Football-Themed Social Media Lense to Global Game Mascots:
68
CBD-Infused Luxe Activewear
Acabada Uses Organic CBD and Luxury Fabrics in Crafting its Apparel
67
Snack-Inspired Diamond Chains
Snickers's Chain Will Be Sported by the NFL's "Hungriest Player"
66
Science-Backed Training Devices
The 'MONKII 360' Fitness Device Saves Athletes Time When Training
65
Winter-Worthy Outdoor Apparel
This Yak Wool Zip Top Offers Unmatched Performance and Comfort
64
Wall-Mounted Exercise Racks
The NOHrD WallBars Offers an Array of Training Options
63
Reflective At-Home Training Systems
The Echelon 'Reflect' Smart Fitness Mirror is Motivational
62
Accented Neon Sportswear Collections
F.C.Real Bristol Boasts a Well-Balanced Selection for 2020
61
Colorblocked Rugged Sneakers
adidas Originals and White Mountaineering Drop a Joint Nite Jogger
60
Tennis-Inspired Mural Campaigns
loyalkaspar Boasts Five Murals and an Ad Spot for the US Open
59
Super Bowl-Themed Sneakers
Nike Has Created an AF1 Shoe to Mark the Patriots Latest Super Bowl Win
58
Boundary-Pushing Running Challenges
This Running Event Spotlights the ASICS GLIDERIDE Technology
57
Rechargeable Aquatic Jetboards
The Lampuga Air Inflatable Jetboard Has a Plug-and-Play Design
56
Running Shoe-Inspired Snowboarding Boots
adidas Boasts Incredibly Stylish Snowboarding Boots
55
Durable Mesh Skate Shoes
Nike SB Works with Ishod Wair on a Orange Label Sneaker Iteration
54
Versatile Comfort Running Sneakers
ASICS' GlideRIde is Perfect for Athletes and Non-Athletes
53
Podcast-Inspired Alcoholic Drinks
The 'Pink Whitney' is Inspired by a Popular Sports Podcast
52
Compact Lateral Fitness Equipment
'The Scoop' Cardio Trainer Can be Used at Anytime of Day
51
Oxygenated CBD Recovery Drinks
O2+ Hemp CBD Helps Athletes Accelerate the Recovery Process
50
Tennis-Ready Streetwear Designs
BAPE Joins Wilson Sporting Goods in a Joint Collection
49
Branded Activewear Smartwatches
The PUMA Smartwatch Has a Qualcomm Snapdragon Wear 3100 Chipset
48
Mesh Paneling Archival Sneakers
New Balance's ML850YSC Sneaker Returns With Original Elements
47
Work Balance-Themed Sneaker Remakes
BODEGA and New Balance Launch the NO BAD DAYS Revival
46
Digital Game Soccer Chocolates
The Cadbury x Premier League Chocolate Football is Interactive
45
High-Altitude Gyms
Altitude Athletic is Canada's First Publicly Accessible Altitude Training Gym
44
Sports Community-Inspired Fashion
Bldwn Works with Sporting Kansas City on a Collaborative Capsule
43
Hot Sauce Tailgating Giveaways
Frank's Redhot is Giving Away the Ultimate “Homegating” Experience
42
Caffeinated Energy Gels
Maurten's GEL 100 CAF 100 Hydrogel Contains 100 Milligrams of Caffeine
41
70s-Inspired Running Apparel
GYAKUSOU Prepares for the Fall 2019 Season with Essentials
40
Rock Climbing Trainer Solutions
The 'Entralpi' Makes Any Hangboard Smart and Connected
39
Special-Edition NFL Cleats
Jordan Has Created Air Jordan 1 PE Cleats for Five NFL Players
38
Live-Etched Sports Trophies
The Trophies for the Rugby World Cup in Japan Capture Game Highlights
37
Luxury Sports-Themed Scarves
Burberry Brings a Touch of Elegance to the Classic Soccer Scarf
36
Highly Durable Running Shoes
ASICS Launches Two New GEL-KAYANO 5 360 Sneakers in Bright Colorways
35
Film-Inspired Glowing Chunky Sneakers
Nike's Air Max 97 Arrives in a Green Glow Colorway
34
Interactive Digital Trainer Treadmills
The NordicTrack X32i Treadmill Has a Connected Design
33
Supportive One-Piece Exercise Dresses
The Outdoor Voices Exercise Dress Allows for Fluid Movement
32
Soccer Star-Inspired Cleats
Neymar and Nike will Release Mercurial Vapor 360 'Speed Freak' Cleats
31
Lightweight Durable Basketball Shoes
Ibn Jasper andConverse Drops the Pro Leather Honoring Dr. J
30
Form-Optimizing Sports Harnesses
The VeloPRO Velocity Load Harness Accelerates Training
29
90s-Referencing Soccer Kits
Nike Unveils the Third Kit for Atletico Madrid Recalling Retro Design
28
High-Performance Collagen Supplements
Vital Performance Shares Pre- and Post-Workout Support
27
Football-Themed QSR Meals
Bojangles Unveiled a New Lineup of 'Big Bo Boxes' for Tailgating Season
26
Retro-Influenced Soccer Kits
Nike and AS Roma Introduced Its Third Kit In Preparation for 19/20
25
Airline-Collaborative Soccer Kits
Calvary FC & WestJet Join to Honor the Royal Canadians Regiment
24
Children's Daily Exercise Programs
The Daily Mile Promotes Kids Activity and Will Launch in the US
23
5G Stadium Connections
Verizon Has Created 5G Coverage at 13 Different NFL Stadiums
22
Sporty Hashtag Campaigns
Ralph Lauren's Hashtag Challenge Campaign on TikTok is US Open-Themed
21
Friendly Football Prediction Games
Tackl’s Platform Taps the Environment of Top European Leagues
20
Football-Themed Social Media Lenses
The NFL Launched a Snapchat AR Lens for its 100th Season
19
Luxury Minimalist Athleisure
Lululemon's 'Lab' Collection Explores Loose-Fitting Unisex Styles
18
Global Winter Games Mascots
Beijing 2022 Introduce the Olympic and Paralympic Mascots
17
Authentic Tournament Balls
adidas Created the Official Match Ball for the UEFA Champion's League
16
In-Broadcast Football Stats
Thursday Night Football Broadcasts Will Display X-Ray Technology
15
Football-Celebrating Promotions
Capriotti’s Debts Exclusive Catering App Deals for Football Season
14
Healthy Eating-Centric Campaigns
Beko's Eat Like a Pro Draws Inspiration from Athletes and eSports
13
Crypto Soccer Engagement Platforms
Atlético de Madrid and Chiliz Create Blockchain-Based Platform
12
Spanish Hockey Broadcasts
The Chicago Blackhawks Joined with Univision to Broaden Its Fan Base
11
Female-Empowering Soccer Ads
P&G's New Partnership Extends the All Strength, No Sweat Campaign
10
Biometric Concession Stands
The Fully Automated Self-Checkout Completes Purchases with a Touch
9
Football Video App Promotions
The NFL Entered into a TikTok Partnership to Attract Younger Fans
8
Music-Focused Soccer Collaborations
FC Barcelona Joins Sony Music on a New Partnership
7
Social Media Football Content
The NFL Will Add Game Highlights to the Facebook Watch Platform
6
Integrated Sports Betting Apps
theScore's Sports-Betting App is Now Available for iOs and Android
5
Boxer Crypto Launches
Manny Pacquiao Will Launch the Pac Tokens Crypto for Merchandise and Access
4
Multi-Sports Functional Sneakers
adidas's Liberty Cup Sneaker Readies for Sports and the Streets
3
Soccer League Beer Sponsorships
Budweiser Partners with the National Women’s Soccer League
2
Sporty Orange-Hued Sodas
The Bright Orange 'Believeland' Pepsi Celebrates the Cleveland Browns
1
Smart Assistant Football Stats
Amazon Can Now Give Users In-Depth Stats Related to Football
Related Ideas
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Cultural Olympic Uniforms
Mongolia Winter Olympics Uniforms Draw on Traditional Nomadic Clothing
Anime-Inspired Sports Collaborations
Los Angeles Lakers Introduce a One Piece Collaboration
Pop Style Sportswear
BLACKPINK × FC Tokyo Sportswear Merges K-Pop Fashion with Football Culture
Glamorous Sports Collabs
Glamnetic x Fanatics Collection Brings Game-Day Energy to Your Fingertips
Soccer Collectible Series
The Labubu FIFA World Cup Capsule Expands into Toys and Lifestyle Items
K-Pop Collaborative Sportswear
BLACKPINK Drops the BLACKPINK IN YOUR AREA League Collection
Anime Sports Apparel
My Hero Academia x NBA Capsule Merges Anime Fandom with Basketball Culture
Festive Sportswear Capsule
CLOT x adidas Lunar New Year Capsule Celebrates 2026 Holiday
Playful Fan Headwear Drops
Philadelphia Cream Cheese Unveils the Phillyhead Hat for NFL Fans
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Soccer Star Battery Campaigns
Duracell Launched Its Messi Reboot Battery Campaign
Comic Collab Apparel
The OVO x Marvel Collab Includes Graphic Shirts, Hoodies and Accessories
Football Capsule Collections
The adidas Originals x BAPE Football Collection Drops for World Cup
Beloved Mascot-Powered Anniversary Events
The Goodyear Blimp Celebrates 100 Years
Sleek Trophy Designs
Michelob ULTRA Unveils the FIFA World Cup 2026™ MVP Trophy
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Football Culture Fashion
PUMA x Ahluwalia Collection Draws from African Football Communities
Panda-Inspired Sport Campaigns
Panda Station Dresses Panda Statues in Tracksuits for an Activation
Football Fashion Capsule
TOGA x Umbro Capsule Blends Tailoring with Performance Sportswear
Football Icon-Backed Ads
Michelob ULTRA to Elevate the FIFA Club World Cup 2025™ Fan Experience
Tech Fashion Sport Campaigns
Athletic Intelligence is Here Debuts with Oakley Meta at Super Bowl
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Globalized Tournament Campaigns
Coca-Cola Debuts 'Uncanned Emotions' for the 2026 World Cup
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Recovery Soup Stalls
Nike Opened a Pop-Up Soup Shop in China to Nourish Runners
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Humanoid Robot Games
The Great Robot Olympics Reveals Both Promise and Prose in Ai Evolution
Football Culture-Inspired Athletic Collaborations
Palace and Nike Collaborate on the P90 Line
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
In-Game Pride Month Events
Riot Games is Hosting Pride Month Events in League of Legends
Football-Themed Hiring Campaigns
The NFL Links Draft Culture to Inclusive Hiring Practices
Varsity Influencer Teams
UNC Turns Student-Athletes Into Social Media Monetization Experts
Athletic Beauty Collabs
Rematch Debuts a Cosmetics Partnership a Sportswear Giant
Playful Tomato Athletes
The Heinz National Games Campaign Turns Tomato Stems into Sports Figures
Football Character Collections
Monta x Miffy Soccer Ball Celebrates the 2026 World Cup
Beauty Brand-Sponsored Sports Events
Maybelline New York Becomes WNBA's Official Beauty Partner
Anime-Themed Sports Merch
The One Piece x NBA Crossover Adds Basketball-Themed Collectibles
Hockey Playoff Restaurant Campaigns
Boston Pizza Launched Its Hockey Playoff Campaign in Canada
Digital Halloween Games
Google Celebrates Pac-Man’s 45th Anniversary with a Spooky Maze Doodle
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Global Runner-Inspired Campaigns
PUMA Introduced its 'Go Wild' Campaign
Festive Athletic Editions
The Lululemon Lunar New Year 2026 Drops Three Lines for Celebration
Personal Care-Focused Olympic Initiatives
Procter & Gamble Hosts the Champions Clubhouse
Fashion Sports Partnerships
The Coach x WNBA Partnership Champions Style and Self-Expression
Athlete-Inspired Football Collections
Nike and Sam Kerr Launch a Signature Product Line
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Game-Inspired Y2K Collaborations
FlyQuest Taps Von Dutch to Prove that League Isn't Dead
Wintery Sports Candy Collections
The Amos Sweets Olympic Candies Come in Four Varieties
Basketball Championship-Themed Convenience Promotions
7-Eleven is Offering Deals for March Madness
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Football-Focused Brand Platforms
Pepsi Football Nation Seeks to Unify the Brand's Partnerships
Playful Hockey Campaigns
Beard in a Box Campaign Lets Hockey Fans Join the Playoff Beard Tradition
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Sporty Luxe Fashion Capsules
The Balenciaga x NBA Drops Basketball-Themed Apparel and Accessories
Gaming-Inspired Apparel
Uniqlo Celebrates Honor of Kings’ 10th Anniversary with Graphic Tee Drop
Reimagined Football Apparel
Off Season x NFL Unveil the 'NFL Ready-To-Wear' Collection
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Sports-Themed Grooming Tools
Gillette and the NFL Launch GilletteLabs Official NFL Licensed Razors
Irish Holiday-Themed Sportswear
Umbro Celebrated St. Patrick's Day with the 17-3 Capsule
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Performance-Driven Winter Sport Lines
Oakley's Team Collection is Sleek, Comfy, and Functional
TV Show-Inspired Sneakers
PUMA Presents the SQUID Game Palermo Sneaker Model with Netflix
Winter Sports Event-Inspired Hats
New Era Cap Honors the US Team at the Olympics with a New Line
Immersive Floral Tributes
ESPN Honors the 2025 NBA Finals with Mr. Flower Fantastic
Premium Team-Specific Apparel
GAME 7 Apparel Features Streetwear Aesthetics
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Unique Leather Accessory Designs
Louis Vuitton Debuts the 'Monogram Sports Collection'
Artist-Collaborated Sporty Apparel
MLB and Takashi Murakami Join on the Tokyo Series Capsule
Gaming Style Capsules
The Nike x Martine Rose Campaign Spotlights Esports Athletes as Modern Icons
Branded Pub Crawls
The No Lay's, No Game 'Lay's Crawl' Entices Soccer Fans to Pubs
Football-Focused Venue Marketing Campaigns
Dave & Buster's Delivers on Social Atmosphere & Dining
Inclusive Football Content Partnerships
NFL and The GIST are Engaging Millennial & Gen Z Women
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Official Mascot Manicures
gel by essie is the Nail Polish Partner of the New York Liberty
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
Celebrity-Partnered Game Events
Rocket League Partnered with Deadmau5 for its 10th Anniversary
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Fanwear Collaboration Ranges
The Joint Concho Merch Collection arrives ahead of Super Bowl LX
Soccer-Focused Official Snack Campaigns
Lay’s Ran the Lay’s Fan of the Match Opportunity
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Pop Culture Wedding Collections
A Dynamic Duo Inspired The Engagement Era Collection by The Knot
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Football Series Capsules
Balenciaga's Football Series Adapts American-Football Elements to Fashion
Collectible Baseball Figurines
Ghostwrite x MLB Game Face Taps into the Blind Box Craze
Patriotic Press-Ons Capsules
Paintbox Releases Ralph Lauren-Inspired Olympic Nail Sets
Esports Football Clubs
G2 Esports Launches a New Traditional Sports Club Called G2 Football
Energy Drink-Branded Ski Competitions
Monster Energy Shares Its Athletes for X Games Aspen 2026
Canine-Friendly Sporting Events
Mars, Incorporated Will Delight Pets and Their Owners This Summer
Mascot-Forward Newspaper Campaigns
Ellie the Elephant Becomes a New York Times Subscriber
Sports-Connected Brand Loyalty Initiatives
Lobos 1707 Activates a Buzzer Beater Fan Reward Program
Paralympic Dual-Focused Promotional Campaigns
The Canadian Paralympic Committee Gains Visibility
AI Sports Viewing Companions
Pizza Hut Debuted 'Hutty,' an AI Companion for March Madness
Orange Sports Ball Merch
The Marty Supreme Sports Balls by A24 Expand the Film’s Merchandise
Entertainment Arena Mascots
The Las Vegas Sphere Officially Introduced Its Emoji Character as Orbi
Branded Content Partnerships
LG Electronics and Fantasy Life Renew and Expand Their Partnership
Taxi Driver-Centric Branded Events
Carlsberg Ran the 'Fare Game' Initiative for Taxi Drivers
Sport Heritage Capsules
The Kappa Authentic SS26 Blends Football Roots with Streetwear
All-Inclusive Pop Culture Trips
Klook Debuts a Campaign to Highlight ANZ's Top Asian Culture Fans
Hair Salon-Powered Sports Campaigns
Great Clips Ties Its Latest Campaign to the Stanley Cup
Hot Dog-Themed Baseball Fan Merch
Schneiders Launched Merch in Honor of Canadian Baseball Fans
Limited-Edition Football-Inspired Lifestyle Capsules
Aviator Nation Pays Homage to Super Bowl LX
Fashion-Forward Basketball Outwear
Off Season x NBA Debut the 'NBA Puffer Collection'
Whimsical Desk Rituals
Starbucks Created a Small, Celebratory Post-CNY Activation
Holiday Football Campaigns
The Chelsea FC Magic of Blue Campaign Brings People Together
Women’s College Basketball-Themed Capsules
Mitchell & Ness Teams Up with Playa Society
Fan-Focused Hockey Campaigns
The ESPN Chirpline Lets Fans Vent During the Stanley Cup Playoffs
Self-Aware Big Game Ads
Fanatics Sportsbook's First-Ever Super Bowl Spot is 'Bet on Kendall'
Trailblazing Sports Podcasts
PUMA's Go Wild Podcast Deepens Community Connection
Fan-Lead Game-Day Experiences
Toronto Tempo x TurboTax Canada Present the 'Mascot Aura Audit'
New Year Travel Experiences
Trip.com Group Spotlights 2026 Lunar New Year Travel
Lunar Celebration Crafts
Tesco's Lunar New Year Print Campaign Includes a Fold-Your-Own Horse
Football-Centric Home Improvement Partnerships
Lowe's and the NFL Debut 'Earn Your Sunday'
Shoppable Mascot Homes
Pillsbury's Mascot is Inviting Fans into His Modern Doughhouse Revival
Branding Game Interfaces
Monday Nights Shapes CLUB with Sculptural Interface and Identity Design
Second-Screen Sidekicks
Pizza Hut's Hutty Turns Solo Sports Viewing into a Shared Experience
Cryptocurrency-Tied Sports Games
'Sparkball' is a High-Octane Web3 Multiplayer Title
Refugee-Focused Youth Sport Initiatives
ANTA Group Continues ‘Moving for Change’ with UNHCR
Sporty Mexican Cuisine Promotions
The California Tortilla CalTort Games Celebrate the Olympics
Sporty Collaborative Fashion Capsules
Born X Raised Launches a Collaborative Sports Range
Cultural Sports Collaboration
The Weeknd and Toronto Blue Jays Unite for a World Series Collection
Football Challenge Campaigns
Coca-Cola Beat the Icon Fantasy Premier League Lets Fans Face Stars
Worldwide Basketball Sponsorship Agreements
Linglong Tire is Partnering with the Chicago Bulls
Soccer-Inspired Makeup Patch Designs
United States Soccer Federation Partners with Fazit
Sports-Focused Diversity Initiatives
FC Barcelona Celebrates European Diversity Month
Football Draft-Inspired Hat Designs
New Era Has Unveiled Its 2026 NFL Draft Collection
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
90s Grunge-Inspired Fall Apparel
& Other Stories Launches 'The October Collection'
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Motivational Athlete Campaigns
Lionel Messi and Patrick Mahomes Star in adidas' 'You Got This'
Stadium Fan Festivals
FIFA Turns the LA Coliseum into a Multi-Day Fan Experience Hub
Elevated Sports-Betting Experiences
FanDuel Debuts New Features in Time for March Madness Season
Collaboration Soccer-Celebrating Tumblers
These Stanley 1913 Cups Celebrate Football