Trip.com Group Spotlights 2026 Lunar New Year Travel
Trip.com Group has released a forecast for the 2026 Lunar New Year travel period based on booking data from its platforms. The inquiry indicates a significant shift toward longer journeys, more distant destinations, and a preference for premium travel options among consumers in Asia-Pacific markets.
The 2026 Lunar New Year travel analysis points to extended public holidays in several countries as a key factor that enables travelers to plan trips lasting a week or more, with cross-border stays of that length increasing substantially compared to the previous year. Long-haul bookings to regions such as Europe and Oceania have also seen a marked rise, with destinations known for unique natural phenomena or iconic landmarks attracting strong interest. The data shows a pronounced increase in the selection of first-class and business-class flights as well as five-star hotel accommodations, as well.
Image Credit: Trip.com Group
The 2026 Lunar New Year travel analysis points to extended public holidays in several countries as a key factor that enables travelers to plan trips lasting a week or more, with cross-border stays of that length increasing substantially compared to the previous year. Long-haul bookings to regions such as Europe and Oceania have also seen a marked rise, with destinations known for unique natural phenomena or iconic landmarks attracting strong interest. The data shows a pronounced increase in the selection of first-class and business-class flights as well as five-star hotel accommodations, as well.
Image Credit: Trip.com Group
Trend Themes
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Longer-stay Getaways — Extended public holidays are driving a surge in week-plus trips that create demand for integrated multi-day itineraries and localized experiential packages.
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Long-haul Luxury Travel — Growing bookings to distant regions like Europe and Oceania indicate travelers are valuing unique, far-flung experiences combined with premium service tiers.
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Premium-upgrading Preferences — An increase in first-class, business-class and five-star selections reflects a willingness to pay for elevated comfort and differentiated travel experiences.
Industry Implications
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Airlines — Higher demand for premium cabins on long-haul routes signals opportunities for reimagined cabin products and loyalty-tier monetization models.
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Luxury Hospitality — A tilt toward five-star stays and longer bookings suggests potential for bespoke extended-stay offerings and immersive local-curated experiences.
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Online-travel Platforms — Rising cross-border and multi-week bookings point to a need for platforms that can seamlessly bundle long-haul logistics, premium options, and personalized recommendations.
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