The Lunar New Year 2025 trends are explained in a campaign by Trip.com Group. The report reveals that there is a significant rise in cross-border travel and stays that are up to 10% longer than before, as well as a "growing interest in off-the-beaten-path destinations and cruises."
In the Chinese mainland, New Year's Eve was officially recognized as a holiday in 2025 and so, and this enables individuals to pair the holidays with one-to-two days of leave to significantly extend their vacation. For example, in the Chinese mainland, one may take two days of leave for an eleven-day holiday while in Korea, an extra day of leave will translate to a nine-day vacation.
The Lunar New Year 2025 trends are also showing "a strong pick-up in travelers exploring destinations outside the Asia-Pacific region, with medium and long-haul flights surging, especially among the Malaysia market (55% and 60% respectively) and South Korean market (36% & 90% respectively)."
Image Credit: Trip.com Group
What Makes This Trend Stand Out
- Extended Travel Durations
- Individuals are taking advantage of Lunar New Year holidays to plan vacations with longer stays, creating opportunities for businesses to cater to these extended travel needs.
- Rise in Cross-border Travel
- Significant increase in cross-border travel trends is evident, suggesting a need for more tailored and diverse travel packages aimed at international markets.
- Interest in Off-the-beaten-path
- Travelers are increasingly opting for unique, less-traveled destinations, indicating a shift in consumer preferences that travel companies can capitalize on by offering curated experiences.
Sectors Adopting This
- Travel and Tourism
- The surge in cross-border travel during the Lunar New Year presents vast potential for the travel and tourism industry to expand services catering to diverse international tourists.
- Aviation
- With an increase in medium and long-haul flights, the aviation industry can explore expanding routes and improving services for markets with rising demand, such as Malaysia and Korea.
- Hospitality
- The growing trend of longer vacation stays opens up opportunities for the hospitality industry to develop tailored accommodation packages that enhance guest experiences during extended holidays.
