Although multiculturalism can be observed in the daily lives of people in many parts of North America, racial, ethnic and religious diversity is yet to enter the mainstream in a way that is fully representative of the demographics in the continent. Companies are beginning to realize that their services and marketing techniques are not as diverse as North America's demographics are, and are introducing new multicultural brand initiatives to slowly combat this fact.
Google's 'Code Next' coding lab in Oakland was introduced to target minority students. The lab is aimed specifically at young black and Latino students and was created to help counter the lack of gender and cultural diversity in many STEM fields and industries.
Fashion is slowly adopting a less rigid standard of beauty, with both large companies and small emerging businesses seeking to accommodate people that fit outside the non-inclusive standard of attractiveness that for a long time, the fashion industry viewed to be the pinnacle of beauty. This can be seen in the emerging business 'TruNude,' which offers nude bras that come in a range of shades rather than the pale beige colors that most larger companies offer -- which are not considered nude for people with darker skin.
35 Multicultural Brand Initiatives
From Racially Diverse Coding Programs to Inclusive Nude Fashion:
Mishal Omar — Jan 17, 2017 — Fashion
35
Multicultural Beauty Editorials
Harper's Bazaar's 'Shades of Beauty' Feature Features Vivid Looks
34
Subversive Fast Fashion Ads
The New H&M Ad Shows a Less Constricted Representation of Femininity
33
Inclusive Bra Palettes
These Bras Seeks to Expand the "Nude" Fashion Market
32
Inclusive Hijab Collections
This Blogger Created a Line of Hijabs for All Skin Tones
31
Hip Hop Museum Concepts
This Museum Will Focus on the Music Genre That Drives Pop Culture
30
Multicultural Beer Branding
Folks Craft Brewery Celebrates Sharing Beer Across Cultures
29
Cultural Emoji Concepts
Rayouf Alhumedhi Designed an Idea for a Hijab Emoji
28
Inclusive Olympic Uniforms
Hijab-Wearing Volleyball Players Demonstrate the New Olympic Standard
27
Poetic Multicultural Smartphone Ads
This iPhone Commercial Features the Voice of Maya Angelou
26
Bilingual Cereal Commercials
This Cheerios Commercial is in Spanish with English Subtitles
25
Multicultural Emoji Characters
Apple Adds Diversity to Its Emoji Keyboard
24
Collage-Style Multicultural Lookbooks
Eytys Celebrates Diversity in New York with a 112-Page Book
23
Potent Multicultural Coffees
Black Insomnia Claims to Be the World's Strongest Coffee
22
Diversity-Focused Makeup Collections
This Makeup Brand is Designed Specifically for Women of Color
21
Multicultural Retail Commercials
Target's 'Lúcete A Tu' Manera Campaign Targets Hispanic Consumers
20
Inclusive Tone-Adjusting Makeup
These Products Help People Change Their Foundation Colors
19
Multicultural Parenting Magazines
This Magazine Was Created to Target Hispanic Millennial Mothers
18
Exclusive Multicultural Dining
Jeremy Ford's 'Stubborn Seed' is Located in South Beach, Miami
17
Multicultural Campus Festivals
This College Event is Inspired By the Hindu Festival Of Colors
16
Neighbor-Inspired Photography Series
The 'Neighbors USA' Series Captures the Diversity of a Nation
15
Diverse Foundation Campaigns
This L'Oreal True Match Commercial Celebrates Different Skin Shades
14
Multiculturalism-Inspired Poutines
These Smokes Poutinerie Products Explore Global Flavor
13
Multicultural Beauty Campaigns
The #BornandMade Campaign Encourages Women to Share Their Stories
12
Multicultural Kid's Festivals
This Event Celebrates International Children's Day in Toronto
11
Multicultural French Bakeries
Bakehouse Delivers Hong Kong-Influenced French Baked Goods
10
Multicultural Flavored Spirits
City Bright Gin Celebrates the Flavors of LA in an Interesting Gin
9
Multicultural Comedy Podcasts
'2 Dope Queens' is Hosted by Jessica Williams and Phoebe Robinson
8
Diverse Children's Programming
RainbowMe is a Platform That Brings Diverse Television to Children
7
Multicultural Comedy Platforms
'EOP Comedy: With Liberty and Comedy for All' Shows Diverse Content
6
Latina Dress-Up Dolls
Maria is An 18" Latina Doll Made By the Pattycake Doll Company
5
LGBT Latin Festivals
This Miami Festival is Aimed at Creating a Fun, Inclusive Space for Visitors
4
Cultural Political Campaigns
Hillary Clinton's 'Nuestra Historia' Ad Acknowledges Hispanic Voters
3
Minority-Focused Coding Labs
Google's 'Code Next' Lab Encourages Black and Latino Teens to Code
2
Latino-Focused Sports Shows
EPSN2's New Weekly Show is Interactive and Culturally Fluent
1
Muslim-Australian Sketch Shows
'Straight Outta Compo' Offers a Multicultural Perspective
Related Ideas
90s-Inspired Califonian Fashion
Doni Nahmias Recently Debuted the California Poetry Capsule
AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
AI Product Image Generators
Google Product Studio Uses Generative AI to Create Product Images
AI-Confusing Fashion Collections
The Capable 'Manifesto' Collection Hides Wearers From Cameras
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Ethereal Scandinavian Fashion Collections
Acne Studio Emphasizes a Bright Color Palette for SS24
Gender-Fluid Demi-Couture Collections
Reed Harris Spring 2023 Challenges Gender Codes in Design
Faux-Nipple Climate-Awareness Fashion
SKIMS Presents the New Ultimate Nipple Bra Design
Inclusive AI Trainings
Asics is Retraining AI on What Healthy People Look Like
On-Demand AI Fashion
Desigual is Testing Designs Made by Its Team and Artificial Intelligence
Inclusive Mobility-Focused Fashion
The Adaptable Collection by Will&Well Aims for Inclusivity
Timeless Knit Apparel
Toronto-Based Mudança Clothing Offers Elevated, Romantic Pieces
Neurodiverse Inclusion Initiatives
LEGO® Group is Championing Inclusivity With 3 New Initiatives
Vibrant Palette Denim Collections
G-Star RAW Presents its Latest Collection for the SS23 Season
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Luxury Technical Clothing Lines
Y-3 Embraces Performance-Driven Fabrics and Luxury
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
One-of-One Clothing Collections
mmERCH Uses Generative Design to Create "Neo-Couture"
Inclusive Sporty Collaborative Fashion
Feng Chen Wang Joins Nike on a New Collection
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Empowering AI Image Generators
Missjourney Generates Images of Female CEOs, Leaders & Innovators
Upcycled Automotive Fashion
Nio's Blue Sky Lab Repurposes Materials from Car Manufacturing
Gamer-Centric Beauty Campaigns
Dove Launched Real Virtual Beauty to Dismantle Gaming Stereotypes
Inclusive Skincare Branding
Featforskin's Packaging by GL*TCH Celebrates Our Differences
Music-Informed Fashion Collections
Roc Nation and Moncler Join Forces on a New Capsule
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Cancer-Symptom Detecting Bras
Love & Nudes Joins McCann Toronto on the Stage Zero Capsule
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Vibrant Caribbean-Inspired Collections
Adidas MAS NATION Draws Cues from the Caribbean Lifestyle
Empowering Pride-Themed Apparel
The Love For All Kinds Capsule Collection is Now Live
AI-Powered Fashion Designs
The Fabricant and NVIDIA Join Forces in Fashion Design
Classic Genderless Apparel
The UNIQLO U 'Essentials with a Point of View' Launches on October 6
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Interactive Phygital Hoodies
Beyond Dropped Three Hoodies with Physical & Digital Elements
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Non-Gender-Conforming Spring Fashion
UNDERCOVER Unveils its New SS23 Collection During PFW
Inclusive Shopping Labels
Coca-Cola Debuts NaviLens QR Codes for Visually Impaired Consumers
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Sustainable Fashion Stores
Cos Unveils Two Stores in Stockholm and Mexico City
Technically Focused Weather-Ready Apparel
Bene Culture Presents its Latest Capsule for SS23
Soda-Branded Workwear
Coca-Cola Taps clothsurheon to Develop New Workwear Clothing Capsule
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Latina Fashion Dolls
Latinistas is World's First and Only All-Latina Fashion Doll Line
Diverse African Doll Collections
Disney Presents the Upcoming CreativeSoul Doll Collection
Dark Skin-Centric Beauty Brands
NaChé Cosmetics Aims to Provide a Positive Beauty Experience
Urban-Themed Fashion Campaigns
The COS Fall/Winter 2022 Season Celebrates City Living Themes
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Beauty Brand Accelerator Programs
Walmart Start™ Returns to Discover Next Gen Beauty Brands
Chic Sustainable Underwear Brands
Subset Formerly Known as Knickey, Launches in North America
Tech Brand Apparel Collections
Nothing Apparel Shows Off its First Drop with a Hat and Coat
Inclusive Digital Platform Experiences
Google Launches More Inclusive Assistance to its Platforms
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Inclusive Swimwear Collections
Onewith Swim Boasts a Patent-pending Design
Reimagined Inclusive Community Flags
PANTONE Designs a New Inclusive Rainbow Flag
Artful Diverse Gaming Backgrounds
The Xbox Celebrates Collection Honors Cultural Heritage
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Performance-Ready Sporty Sub-Labels
adidas Sportswear Launches Channeling Modern Themes
Multifunctional Performance Apparel
The côte&ciel FW23 Range is Visually Striking and Practical
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
African History-Inspired Streetwear
Daily Paper Launches a New Collection for the SS23 Season
Patterned Fall-Ready Techwear
NemeN Launches the From JAVA to Java Collection for FW22
Youthful Undergarment Brands
Maidenform Introduces its Younger, Gen Z-Focused Brand, M
Rugged Fashion-Forward Jackets
FJackets Marries Form and Function With its Diverse Collection
Outerwear-Centric Fall Fashion
Bene Culture Presents its Latest Collection for the Season
West Africa-Honoring Collaborative Fashion
LABRUM and GUINNESS Join Forces on a Summer Capsule
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Chinese Erotica-Inspired Spring Fashion
Chet Lo Presents a New Collection for SS24 During LFW
Artist-Styled Nostalgic Lookbooks
AURALEE and New Balance Reimagine Archival Fashion Designs
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Charitable Cross-Cultural T-Shirts
MAMA's NIGHTMARKET Joins KIDS OF IMMIGRANTS on a T-Shirt
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Racism-Combatting Handbag Designs
Grey Brazil Has Designed the Anti-Racist Handbag
Gen Z Sustainability Initiatives
Puma's Voices of a RE:GENERATION is a Project with Changemakers
AI-Generated Model Tests
Levi's is Experimenting with AI-Generated Models for E-Commerce Channels
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
American Lifestyle-Inspired Fashion Collections
Blackstock & Weber Launches the Academy Collection
African American-Designed Apparel
Mailchimp Partners with Black Designers on New Clothing Capsule
Inclusive Beauty Brand Initiatives
The Updated Coty Company Purpose Embraces a New Phase
Indigenous Representation Campaigns
Change The Bill Aims to Have More Indigenous Representation
North African Culture-Inspired Fashion
Daily Paper's Under the Same Moon Series Readies for SS23
Luxurious Nude Lipsticks
The Rouge Dior Range Was Refreshed After an Extensive Lip Color Study
Uplifting Breast Cancer Initiatives
The Uncovered Project by Rethink Breast Cancer Supports BIPOC
Adaptive Intimate Collections
Victoria’s Secret and Pink Team Up to Launch Adaptive Intimates
Gen Z Denim Brands
Karl Lagerfeld Jeans Celebrates Individuality & Self-Expression
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Stylish Size-Inclusive Intimates
Arula Makes Intimates for Millennials and Gen Z
QR-Equipped Fashion Collections
Nobody's Child Introduces QR Codes for its New Product Line
AAPI-Honoring Art Exhibitions
The Upon Further Reflection Show Celebrates the AAPI Community
Humorous Slogan Graphic T-Shirts
Navinder Nangla Joins Converse on the City Tees Initative
Inclusive UK Fashion Brands
Never Fully Dressed is A UK-Based Clothing Brand Debuting in the US
Inclusive Gaming Initiatives
RNIB and Twitch are Creating Change for Gamers with Sight Loss
Contemporary Debut Furniture Series
Nine United Launches a New Collection of Furniture
Body Confidence Coaching Programs
Dove & Nike are Launching Body Confident Sport for Girls
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Multiracial Heritage Home Goods
Portmanteau Home: Celebrating Multiracial Heritage in Home Goods
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Child Protection Partnerships
Balenciaga Announces Work with the National Children's Alliance
Inclusive Fashion Investments
L Catterton Invests in BloomChic, an Inclusive Digital Fashion Brand
Size-Inclusive Summer Fashion
Hayden LA's Summer Staples Boast Whimsical Floral Patterns
Multi-Search Engine Expansions
Google Expands its Multi-Search Feature of Image and Text to India
Retail Accessibility Frameworks
Starbucks Has Unveiled the Inclusive Spaces Framework
Size-Inclusive Adaptive Apparel
QVC Launches the Denim & Co. Adaptive Apparel Collection
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Inclusive Golfing Capsules
Eastside Golf Partners with Mercedes-Benz USA for a New Women's Capsule
Stunning Size-Inclusive Swimwear
Universal Standard Debuts its Swimwear Line with Inclusive Sizing
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Incarcerated Employment Programs
Next Chapter Aims to Create a More Equitable Workplace
Inspiring Heritage Campaigns
Comcast's 'Be the Next Story Told' Spot Celebrates Hispanic History
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Inclusive Gaming Programs
Xbox Wants Black Youth to Find Careers in Gaming Through Project Amplify
Hispanic-Focused Business Opportunities
PepsiCo Unveils the Newest Greenhouse Accelerator Program
Italian Delicacy-Themed Jerseys
Bene Culture Launches a New Sporty Capsule for Summer
Affordable Off-Brand Products
Unitas Launches a New Own Brand Label Called Local Living
Youth-Focused Coding Dolls
E-liza Dolls Aims to Create a New Generation of Women in STEM
Ultra-Soft Supportive Bras
Parade Launches Its First Bra Collection with Inclusive Sizing
Inclusive Book Campaigns
Indigo is Celebrating Freedom to Read Week by Spotlighting Book
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Diversity-Promoting Digital Courses
The North Face Introduces the Allyship in the Outdoors Course
Diverse Lunchbox Campaigns
All Flavours Welcome by Ritz Celebrates Cultural Differences
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Inclusive Undergarment Capsules
Primark Launches the Inclusive Magnetic and Velcro Undergarments
Inclusive Hiring Programs
El Car Wash Launched a Neurodivergent Hiring Program
Empowering Women's Loungewear
Protect Your Peace With Brunette the Label's Newest Collection
Diverse Leadership Inanities
Civic Nation Launched a New Initiative Dubbed the Change Collective