Birmingham-based streetwear imprint Bene Culture introduces a look at its new collection designed for the Spring/Summer 2023 season. It highlights a wide range of looks that are adorned with reinterpreted iterations of its logos and technically-fuel garments that are ready to tackle the unpredictable Uk weather. The seasonal capsule explores new fabric materials including denim and ribbed cotton, to name a few.
It also highlights some new details including elasticated waistbands for easy wearing. Bene Culture also introduces a new technical rain jacket that has a dropped neckline and exposed stitching along the hems. The rest of the capsule includes a long-sleeved tee, a new hoodie, and a crewneck sweater. Overall, the color palette is highlighted by washed purple, white, and cream.
Image Credit: @fergsriley, <a rel='nofollow' href='https://hypebeast.com/uk/2023/4/bene-culture-spring-summer-2023-lookbook-official-imagery'>hypebeast</a>, <a rel='nofollow' href='https://beneculture.com/collections/all'>beneculture</a>
What Makes This Trend Stand Out
- Weather-ready Apparel
- Opportunity for brands to create technically advanced and functional apparel to combat unpredictable weather.
- Technically-fueled Garments
- An opportunity for companies to explore new fabrics and innovative materials to create advanced and functional apparel.
- Reinterpreted Logos
- An opportunity for brands to refresh and modernize their logos to appeal to a new generation of consumers.
Sectors Adopting This
- Fashion Industry
- Brands can leverage technical innovations to create weather-ready apparel that is both functional and fashionable.
- Textile Industry
- An opportunity for companies to develop new materials and fabrics that enhance the functionality of weather-ready apparel.
- Outdoor Industry
- Brands can expand their offerings by creating technically advanced apparel that is designed specifically for outdoor activities.
