As the Romans said, 'in vino veritas,' but in the March 2017 alcohol trends as a whole there's truth, whether related to wine or any other form of alcohol. Two of the most notable overarching ideas therein involve the flavors of the various alcoholic beverages and the way that those beverages are presented.
Purists might dismay, but flavored varieties of traditional alcohols are becoming more and more popular. The Modern Times Black House Nitro Stout is a dark beer flavored with coffee, coconut, and cocoa, and Forbidden Root's 'Fernetic' botanical beer is combined with the bitter taste of Fernet-Branca liqueur and various roots and herbs.
Alcohol across every category is getting creative branding, since a catchy brand identity is essential in order to stand out in a crowded market. 'Spytail Black Ginger Rum,' for instance, uses an old naval bottle design to highlight its 19th century recipe.
Top 40 Alcohol Concepts in March
40
Elaborate Cocktail Apparatuses
'TWIST by Pinch' is Pinch Food Design's New Cocktail Service
39
Crystal Clear Ice Molds
The W&P Design Clear Ice Mold Creates Perfectly Pristine Ice
38
Artisanal Wine Labeling
'Taylors Wines' Rebranded Its Bottles to Target Younger Consumers
37
Sprawling Upscale Liquor Stores
'Tonique' is a Massive Retail Outlet Carrying Fine Wine and Liquor
36
Lyric-Transmitting Beer Cups
The Brahma Valley Music Festival Featured Helpful 'Copokê' Glasses
35
Contoured Wine Chalices
The Wine Glass Mask Accentuates the Aromas of Wine
34
Embossed Craft Beer Cans
These Beers Feature a Minimal Design with Coordinated Colors
33
Welcoming Wine Bars
'Clarette' is a New Wine Bar in London That Throws Out Formal Dress Codes
32
Multicultural Beer Branding
Folks Craft Brewery Celebrates Sharing Beer Across Cultures
31
Virtual Drink-Sharing Campaigns
Label 5's 'High 5' Campaign Lets People Share Drinks Online
30
Festival-Commemorating Beer Art
Bud Light's Sxsw Branding Offers a Diversion for the Brand
29
Fruity Prosecco Floats
This Boozy Float Recipe is a Light and Refreshing Treat for Spring
28
NFC Whiskey Bottles
Jameson's Limited-Edition Whiskey Bottle Offers St. Patrick's Day Prizes
27
Bartender-Friendly Bottles
The New Gin Bottles from Death's Door are Ergonomic and Eco-Friendly
26
Low-Calorie Cocktail Mixers
Funkin's Skinny Mixers Create Cocktails with 100 Calories or Less
25
DIY Cocktail Subscriptions
The Shaker and Spoon Subscription is Perfect for Alcohol-Lovers
24
Wrestler-Shaped Tequila Bottles
Mucha Liga's Packaging Resembles the Head of a Masked Luchador
23
Boldly Blended Wines
'Hopes End' is a Millennial-Targeted South Australian Red Wine Blend
22
Monstrous Beer Branding
Bayou Teche Brewing's 'Swamp Thing IPA' Takes Inspiration from Legends
21
Portable Single-Glass Wine Aerators
The Eparé Pocket Wine Aerator Mimics in-Bottle Wine Aging
20
Pub-Finding Apps
The 'Wotzon' App Has the Potential to Revitalize the Pub Industry
19
Bottle-Repurposing Machines
DB Breweries' Machines Turns Beer Bottle Glass to Sand
18
Mezcal Tequila Blends
Sammy Hagar and Adam Levine are Behind Santo Mezquila
17
Youthfully Graphic Wine Bottles
'Celler Masroig' Offers Non-Traditional Wine Products
16
Wine-Infused Flavored Coffee Beans
This Coffee is from Molinari Private Reserve and Peete's Coffee
15
Alcoholic Grape Sodas
Henry's Hard Soda Now Makes a Grape Soda with 4.2% Alcohol
14
Customized Beer-Labeling Apps
Laphroaig’s App Lets Drinkers Create "Opinionated" Whisky Labels
13
Vinegar-Based Cocktail Syrups
The False Ox Brand Offers Natural Concentrated Syrups
12
Dual-Pour Beer Caps
Grain Belt's Can Topper is a Romantic and Easy Way to Serve Drinks for Two
11
Historical Whiskey Bottle Redesigns
This New Bottle Marks Jack Daniel's 150th Anniversary
10
Rainy Beer Giveaways
London Pride Brewery is Giving Away Free Beers During Precipitation
9
Naval Rum Bottles
The 19th Century Recipe Used for 'Spytail' Celebrates Deep-Sea Explorers
8
Lightly Carbonated Hard Ciders
The Portland Kinda Dry Cider is a Refreshing Alternative to Beer
7
Beachy Hard Lemonades
These Polish Lemonades Offer Fresh Flavors and Imagery
6
Cocktail-Inspired Energy Drinks
BLU Premium Drinks in Tequila and Mojito are Alcohol-Free
5
Spirited Botanical Beers
Forbidden Root's 'Fernetic' is Made with Fernet-Branca Liquor
4
In-Flight Beer Brews
Cathay Pacific's 'Betsy' Enhances the Enjoyment of Beer on an Airplane
3
Milled Lentil Beers
Lobethal Bierhaus Launched a Gluten-Free 'Lentil Pale Ale'
2
Coffee-Infused Beers
The Modern Times Black House Nitro Stout Has Coffee and Coconut Ingredients
1
Romantic Cocktail Tutorials
Soda Stream Australia's 'Love Potions' Clip Celebrates Valentine's Day
Related Ideas
Music Festival-Inspired Alcohol Bottles
Tomorrowland x Absolut Launch Limited-Edition Bottles
Remixed Lemonade Drinks
New 7 Brew Lemonades Incorporates Flavors Like White Chocolate & Berry
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Flavored Non-Alcoholic Beers
Two Fruity Heineken 0.0 Flavored Varieties Filling the Flavor Gap
Runner-Focused Non-Alcoholic Craft Beers
Tilray Brands Expands Runner’s High Brewing Distribution
Soda-Inspired Sparkling Waters
Liquid Death Dropped Killer Cola, Doctor Death and Rootbeer Wrath
Boozy Boba Pearls
Alcoholic Popping Boba is Pre-Portioned and Specially Crafted for Cocktails
Festival Vodka Brand Activations
Absolut Launched Its Heat Haus & New RTD Line at Coachella 2026
Refreshing Tropic-Inspired Beverages
Molson Expands Simply Spiked® with a Tropical Variety Pack
Functional Non-Alcoholic Drinks
Verse Announces Rapid Expansion and Next-Gen Product Line
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Trendy Sobriety Campaigns
Maison Perrier's Sober Chic Campaign Redefines Alcohol-Free Elegance
Multi-Serve Non-Alcoholic Cocktails
Non-Alcoholic Cocktails by ISH are Available by the Bottle
Intimate Alcohol-Free Campaigns
CleanCo and Lovehoney Joined Forces for Anything But Dry January
Iconic Vodka Cocktails
Absolut Introduces Convenient Ready-to-Serve Cocktails
Next-Gen Hard Sodas
Crooked Pop Features Organic Super Dry Alcohol Derived from Ancient Grains
Musical Beer Campaigns
Desperados Beer Brings the Latin Vibe with a Dembow Anthem
Sweet Fruit-Flavored Beverage Expansions
Más+ by Messi Launches 'Greatest Grape'
Alcohol-Free Nitro Cocktails
Funkin Launched an Alcohol-Free Strawberry Daiquiri and Piña Colada
Soda Brand Canned Cocktails
Schweppes Mix Comes in the Gin Twist and Paloma Bliss Varieties
Pop-Culture-Inspired Soda Drinks
Cool Sips Embraces Pop Culture Moments with Themed Drinks
Better-For-You Hard Sodas
Owl's Brew Spiked Pop Has a 4.8% ABV and Comes in Seven Flavors
Citrusy Alcohol-Free Beers
These Peroni Nastro Azzurro 0.0% Flavored Beers Come in Two Options
Non-Alcoholic Adaptogenic Spritzers
Ginny's Functional Social Tonics Support Stress Relief & More
Premium Alcohol Beverage Alternatives
Highpour Spotlights Its Premium THC Seltzers and Margaritas
Ready-to-Sip Sparkling Cocktails
On The Rocks Cans Meet the Demand for Premium, Portable Cocktails
Refreshed Non-Alc Brand Identities
Mockly Introduces a New Visual Identity Inspired by New Orleans
Sparkling Social Beverages
Mingle Mocktails is Leveraging April Fool’s to Launch Pomegranate Spark
Non-Alcoholic Botanical Spritzes
Botivo's Sparkling Botanical Aperitivo Entices a Younger Audience
Non-Alcoholic Beer Expansions
Eastern Market Brewing Co. Will Focus on the Non-Alcoholic Segment
Fruit-Forward Alcoholic Beverages
Wicked Weed Brewing Debuts Vicious Nectar
Popsicle-Favored Alcoholic Drinks
Tilray Has a New Lineup of Popsicle-Branded Alcoholic Drinks
Margarita-Flavored Alcohol Beverage Expansions
Topo Chico Hard Celebrates National Margarita Day
Golf Tournament-Inspired Cocktails
Bartesian Debuts its 'Southern Blossom' Capsule
Inaugural Zero-Proof Awards
Bottle Raiders Has Established the Inaugural Zero Proof Choice Awards
Functional Terpene Beverages
BUUZ is Formulated to Mimic Alcohol's Effects Without the Hangover
Alcoholic Boba Beverages
Boba Pops is the World's Only Patented Alcoholic Popping Boba
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Flavor-Driven Alcohol-Free Beers
1664 Bière 0.0% is Arriving in Sleek Slim Cans, Draft and More
Craft-Style Non-Alcoholic Beers
Darling Drinks Enters the Non-Alcoholic Beverage Market
Women-Targeting Low-Alcohol Beers
Beer Girl Brewing Company is Rapidly Expanding Its Operations
Classical Non-Alcoholic Cocktails
Dirty Virgin's Non-Alcoholic Drinks Replenish with Electrolytes
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Beer Relaunches
Real American Beer Unveils a Refreshed Identity and Partnerships
Whiskey Sour-Inspired Ales
Tip Top Co-Created a Sessionable Sour Influenced by the Whiskey Sour
Non-Alcoholic Spirit Campaigns
Seedlip Celebrates 10 Years with 'Yeah, It’s a Drink'
Mediterranean Aperitivo-Inspired Beverages
Saint Spritz Introduces the Newest Flavor — Sardinia
Indian-Inspired Spirit Releases
Maharaja Drinks Launches a Indian Heritage Spirits Collection
Emotional Introspection Drinking Experiences
Suntory's Glass and Words Bar Concept is Novel
Soda-Inspired Kava-Based Beverages
Mitra9 Launches Nostalgic Root Beer and Cream Soda Flavors
Cocktail-Inspired Probiotic-Infused Sparkling Beverages
Wildwonder is Launching Blackberry Violet
Single-Serve Aromatized Wine Drinks
Three Exclusive BuzzBallz Flavors Launched in India
Revived Ginger Beer Refreshments
Old Jamaica Ginger Beer is Back with New Flavors and Branding
Botanically-Powered Alcohol-Free Beers
ON BEER is Alcohol-Free But Offers a Buzz Using Botanicals
Tropical-Inspired Beverage Mixer Expansions
Fever-Tree Expands Availability of Its Tropical Mixers
Canned Nitro-Infused Cold Coffees
Venturi Bold Brew Boasts Unconventional Flavor Combinations
Lager Popsicle Initiatives
Beer is Art Taps the Lager Popsicle Concept in Its Campaign
Authentically Flavored Drink Ranges
Milo's New Refrigerated Beverages Come in Three Varieties
Self-Explanatory Non-Alc Beer Cans
Blue Moon's Answer’s on the Can Normalize Non-Alcoholic Choices
Beer Fashion Collections
JW Anderson x Guinness Capsule Collection Marks St Patrick’s Day
Cocktail-Inspired Beers
Tip Top Cocktails' Kindred Spirits Series Explores Brewery Collabs
Canned Cocktail Mixers
Kazimo Helps Bartenders Consistently Serve Quality Flavor Profiles
Alcohol-Free Sparkling Wine Spritzes
The Belvoir Farm Hugo Spritz Mocktail is Arriving This Spring
Altitude-Distilled Spirit Ranges
Davy Dooms Introduced the 'Elevated Spirits Collection'
Juicy Soju-Style Cocktails
SoJuice Shares 8.8% ABV & Flavors Like White Peach Rambutan
Zero-Proof Festival Experiences
The Drinks with Benefits Festival Signals the Growth of the Market
Edgy Gut Health Beverages
Killer Fruit Mashes Up Sparkling Water, Real Fruit Juice & Prebiotics
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Beer Glass-Themed Chocolates
Stella Artois' Chocolate Chalices are a Valentine’s Day Delight
Canned Bar-Quality Rum Cocktails
V Rum Canned Cocktails Come in Three Expressions
Naturally Flavored Alcohol-Free Vodkas
These Alcohol-Free Flavored Vodkas are Vegan and More
Moderate Drinking Campaigns
Athletic Brewing Company's Athletic January Celebrates Mindfulness
Premium Vodka Cocktails
Smirnoff's Newest Ready-to-Drink Offerings are Boldly Flavored & Nostalgic
Low-Alcohol Canned Wines
Tuttavia Entices Young Adults Looking for Lighter Alcohol Options
Modernized Beverage Packaging Designs
Seagram's Escapes Debuts New Packaging and Its Latest Flavor
On-Tap Alcoholic Lemonades
Hooch Draught Brings the Brand's Libation to the Bar in a New Way
All-Natural Soju Cocktails
Wild Mannered Fuses Cultural Heritage and Contemporary Beverage Trends
THC-Infused Bottled Cocktails
ORRA Boasts Premium Positioning and Cocktail-Inspired Sophistication
Summer-Forward Beverage Syrups
Monin Spotlights Fruity Summer Flavors
Functional Fall Beverages
V8 Energy Pear Ginger Shares a Limited-Edition Flavor
Mixed-ABV Beer Packs
The Holiday Detox Pack Eases the Transition to Dry January
Low‑And‑No Spirits Spotlight
ProWein Presents the ProSpirits Zero Tasting Bar
High-Impact Beverage Business Platforms
HOTELEX Shanghai Debuts the Bar & Drinks Shanghai Division
Balearic Spirits Expansion Plans
Café del Mar Spirits Launches Its Signature Gin And Vodka
Refined Alcohol-Free Beer Ranges
Mash Gang Launched Three Alcohol-Free Beers to its Core Range
Expansive RTD Libation Lineups
The Mixed-Up Cocktail Co. Offers 11 Drinks to Choose From
Spicy Non-Alcoholic Beverages
Pari's Slice of Spice Features Black Pepper, Chili and Horseradish
Cosmo-Inspired Beers
Tip Top Proper Cocktails & Holy City Brewing Collabed on CosmoALE
Socially-Charged Summer Aperitif Drinks
Aperol Spotlights the Aperol Spritz as a Seasonal Cocktail
Artisanal Single-Serve Cocktail Mixers
These New Double Dutch Mixers Come in Nine Options
Gen Z-Marketed Alcoholic Beverages
United Breweries Unveils a New Kingfisher Flavours Brand
Sangria-Inspired Zero-Proof Beverages
TÖST Beverages Expands Its Premium Non-Alcoholic Portfolio
Premium Zero-Proof Alcohol Alternatives
Team Spirits Boasts Sophisticated Alcohol-Free Cocktails
Kava-Infused Seltzers
Dialed Moods Taps the Functional Beverage Trend with Euphoric Seltzers
Flavor-Forward Alcohol-Free Beers
The Madrí Excepcional Zero is Arriving This March
Spritz-Style Cocktail Liqueurs
Gordon’s Spritz Edition Comes in Two Flavors with 14.7% ABVs
Wine Window-Inspired Cocktail Campaigns
The Aperol Festive Spritz Window Offers Fresh Cocktails
Throwback Cocktail Menus
The Alchemist's 2010 Revival Menu Brings Back Iconic Drinks & Prices
Sporty Vodka Cocktails
Vodkade Tastes Like a Sports Beverage with a Kick
Mocktail-Inspired Cafe Drinks
The Latest Dutch Bros Coffee Menu Embraces Alcohol-Free Recipes
Non-Alcoholic Blackberry Sangrias
Devil’s Foot Beverage Company Partners with Oskar Blues Brewery
Ready-to-Drink Spritz Cocktails
The Funkin Cocktails Spritz Range Has Three Flavors
Zero-Proof Cocktail Kits
Raising the Bar and Zero Proof Nation Celebrate Dry July
Grape-Flavored Better-For-You Sodas
Culture Pop Soda Emphasizes Whimsical Branding and Good Flavor
Natural Plant Beverages
WALOVI Unveiled International Cans with Eastern Aesthetics
Wrestling-Themed Co-Branded Alcoholic Beverages
WWE and Seagram's Escapes Spiked Partner
Fantastical Sour Beer Collections
Vault City Marvellous Liquids Come in Five Expressions
Heritage-Driven Cocktail Liqueurs
The Sazerac House of Cocktails Collection Has Six Flavors
Craft Beer Brand Redesigns
Goose Island Relaunches the 312 Beer with Chicago-Focused Branding
Non-Alcoholic Craft Beer Partnerships
Momentum Brewery Partners with Liquid Opportunities
Pickle-Inspired Wines
Stella Rosa Presented Pickle Wine to Its Audience on April Fools' Day
Social Persona-Liked Whisky Cocktails
Grant’s Whisky is Being Cheeky for the Holidays
Roulette-Style Beer Packs
This Roulette IPA Pack Features a Beer with a Divisive Flavor
Bulk Artisan Cocktail Products
The Drinks Bureau Cocktails are Debuting New Formats
Non-Alcoholic Beverage Sets
Blind Tiger's 'Speakeasy Soulmates Set' Features Mixology Creations
Balkan-Inspired Distillery Experiences
Vetus Distillery Boasts Unique Spirit Expressions
Flavorful Fruit Beers
Lindemans Brewery Debuts Lindemans d'Or and Lindemans Noir
Alcohol-Free CBD Beverage Menus
The Alchemist and TRIP Partnered for Dry January
Absinthe-Infused Canned Cocktails
The Dark Fairy Cocktail Was Created with Point Cocktails
Folklore-Inspired Spirit Branding
The Bathtub Gin x Tart London Limited Edition is Whimsical
Aluminum Sparkling Wine Bottles
CECI 1938's First-of-Its-Kind Design Fits a Cork, Cage & Seal
Gen Z-Specific RTD Wines
Vinarchy's Echo Falls Launches a Ready-To-Drink Wine Product in the UK
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Craft Cocktail Kits
Here Here Market Spotlights the Delectable Craft Cocktail Trio
Boldly Flavored Cider Ranges
The Kopparberg Sweet Vintage Range Features Two New Expressions
Cross-Continental Beer Brewing Documentaries
The Beer is Art Campaign Debuts a Documentary Film
Party-Ready Grape Punches
BeatBox Beverages' Mystic Grape Meets the Demand for Bold Fruit Flavors
Canned Spritz-Style Cocktails
FUNKIN Spritz Comes in Two Fresh Flavors
Mature Refreshment Product Ranges
These ALDI Summer Adult Beverages Come in 20 Options
Mixed-ABV Inflight Cocktails
Air France and Matthias Giroud Crafted Recipes for La Première Guests
Spanish-Style Micropubs
Licor 43's Tiny Taberna Serves the Viral Baby Beer Shot
Lightly Effervescent Red Wines
Sweet Red Frizzante Was Made for the New Majority of Wine Drinkers
Refreshing Golf-Inspired Beverages
Craftwell Cocktails® Debuts the Transfusion
Island-Rooted Spirits
Isle of Barra Launches Its Barra Gin with Total Wine & More in the US
Organic Savory Spritzers
Natural Grocers Teased April Fool's Day Flavors Like Raw Onion Water
Creative-Empowering Sparkling Wines
Spritz 21 Launches its New Product at Hexham's Tannery Pub
Children's Book-Inspired Beers
The New Vault City Marvellous Liquids Range Has Four Expressions
Global Wine Tasting Kits
Vinebox's January Tasting Experience Features Wine from Around the World
Artisanal Brewing-Inspired Cocktails
Tip Top Proper Cocktails Continues Its Kindred Spirits Series
Celebrity-Backed Non-Alcoholic Beers
BERO Expanded Its Retail Push Into Walmart, Kroger And Publix