The Portland Kinda Dry Cider is positioned as a refreshing libation that is created using 100% Northwest apples to create a lightly carbonated drink to enjoy.
The market for alternative alcoholic drinks such as cider is seeing a dramatic increase as consumer demographics such as Millennials shift away from drinks like beer in search of a more flavorful alternative. Businesses and brands are responding with products that are packed with flavor, offer a refreshing experience and that are crafted using locally sourced ingredients rather than those farmed out of country.
The Portland Kinda Dry Cider is created with a focus on balanced dryness and is made using Gala, Honeycrisp, Granny Smith, Jonagold and Golden Delicious apple varieties.
Why This Trend Is Growing
- Increasing Demand for Alternative Alcoholic Drinks
- As consumers shift away from traditional drinks like beer, there is a growing market for flavorful alternatives such as hard ciders.
- Locally Sourced Ingredients and Unique Blends
- Businesses are responding to the demand for unique and flavorful drinks by using locally sourced ingredients and creating unique blends of apple varieties.
- Balanced and Refreshing Flavor Experiences
- Consumers are seeking out drinks with a balance of dryness and sweetness that provide a refreshing experience.
Industries Being Reshaped
- Alcoholic Beverages
- The alcoholic beverage industry can capitalize on the growing demand for alternative drinks by creating unique blends and locally sourced options.
- Craft Cider Production
- Craft cider producers can differentiate themselves from traditional alcoholic drinks by offering unique blends and refreshing flavor experiences.
- Agriculture and Local Sourcing
- The trend towards locally sourced ingredients presents an opportunity for agriculture businesses to partner with craft cider producers and create economic benefits for local communities.
