Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Mucha Liga's Packaging Resembles the Head of a Masked Luchador

 - Feb 25, 2017
References: & psfk
Masked luchadors are commonly included as motifs on tequila bottles, but Mucha Liga Tequila takes this concept to new heights with its packaging. Rather than just simply featuring the image of a wrestler on its bottles, the brand uses a faceted form of a masked head for the entire shape of its vessels.

As well as there being masks of different colors on each of the bottles, the hues of the different liquids added create distinct color schemes. These distinctive colorways represent the three types of premium tequila products on offer from the brand: the fiery Canibal, yellow Invicto "the fearless," as well as blue Bravo "the fresh," which is said to provide "the real punch of the real tequila."