The top July 2016 interactive ideas include various sources of inspiration for brands trying to successfully engage consumers. From playful kiosks for making GIFs located inside airport terminals to towering snack cake sculptures to honor dad on Father's Day, there are plenty of winning examples that show how brands are using interactive experiences, whether physical or digital, to create meaningful and memorable moments.
Throughout Toronto's 2016 Taco Fest, taco kit brand Old el Paso hosted an immersive lounge that featured a mechanical bull in the form of a hard shell taco. The fun experience is very Instagram-friendly, and is sure to have made a splash online following the event. Following their turn on the mechanical taco, attendees were invited to taste a sample of Old el Paso's new soft Tortilla Bowls.
Top 60 Interactive Ideas in July
From Airport GIF Stations to Edible Snack Cake Installations:
Rebecca Byers — Jul 30, 2016 — Marketing
60
Custom Greeting Art Installations
Accessories Brand Kipling Helped Consumers Show Love to Friends
59
Marketing Street Performances
This Stunt Was Used to Engage Consumers One-on-One and Digitally
58
Modular Architecture Exhibits
RAW SHIFT Shows How Buildings Evolve by Adapting to Crowds
57
Sensorial Snack Brand Events
Propercorn and Bombas & Parr Have Launched the 'Institute of Flavor'
56
Experiential Beach Events
The Interactive 'Facebook Beach' Was Set Up at Cannes
55
Promotional Escape Rooms
This Escape Room Challenge Highlights a New Norwegian Airlines Route
54
Superhero-Themed Attractions
Shanghai Disney's 'Marvel Universe' Caters to Superhero Fans
53
Dog Bowl Pools
Fetch's Big Dog Bowl Reminds Pet Owners of the Importance of Hydration
52
Charitable Promotion Pranks
Matt Damon Raised Money for Safe Water and Sanitation Efforts
51
Political Tattoo Parlors
This Pop-Up Parlor Helps People Share Their Stance on Brexit in the UK
50
VR Bus Shelter Spas
This Public Bus Stop Uses Virtual Reality to Come to Life as a Swimming Pool
49
Kiss-Sending Campaigns
Shiseido's 'Rouge-Rouge Kiss Me' Showcases 16 Lipstick Shades
48
Gamified Finance Apps
'Pocket Change USA' Teaches Financial Literacy with Interactive Challenges
47
Fast Food Home Delivery
McDonald's is Now Offering McDelivery in New Zealand
46
Edible Snack Cake Installations
McVitie's Launched a Jaffa Cakes Tower for Father's Day 2016
45
Euro Cup Pop-Up Lounges
'The Base' by adidas Canada is a Euro 2016 Viewing Lounge in Toronto
44
Social Film Festivals
This Short Film Competition is Being Hosted by TIFF and Instagram
43
Matching Lipstick Apps
This Free App Works Like Tinder to Pair You with Urban Decay Lipsticks
42
Social Media Candy Campaigns
Cadbury Launched a Creative Snapchat Campaign for Its TimeOut Bar
41
Wellness-Themed Hotel Experiences
This Hotel Event Involved an Interactive Wellness Experience
40
Beauty Branded Tea Parties
Benefit Cosmetics Created an Activation Around a British Tradition
39
VR Pride Parades
Google's 'Pride for Everyone' Captures Pride Celebrations in 360 Degrees
38
Building Block Charcter Displays
The Shanghai LEGO Store Features Displays Made Out of LEGO Bricks
37
Digital Dome Installations
teamLab's Immersive Installation is Set in an Ethereal Enviroment
36
Airport GIF Stations
Easyjet and Stansted Airport Set Up a Real-Time Departure Board at a Subway
35
Hispanic Oral Hygiene Campaigns
Colgate's Oral Health Month Campaign Targets Hispanic Families
34
Virtual Racing Simulators
Audi's Interactive Virtual Reality Takes Fans to the Indy Circuit
33
Rewarding Bar Beacons
Heineken Gives On-the-Spot Rewards to Heineken Live App Users
32
Charitable Virtual Gardens
Cancer Research UK Celebrates Its Supporters with a VR Flower Garden
31
Ghoulish Social Media Filters
The Ghostbusters Film is Using a Snapchat Filter to Get Tickets Sold
30
Rewarding Rapper Sodas
You Can Receive Prizes by Posting Pictures of These Unique Sprite Soda Cans
29
Tea-Sampling Tours
The New Clipper Teas Campaign Involves Giving Out Free Samples Across the UK
28
AI Travel Agents
'Hello Hipmunk' is a Smart Assistant Powered by Artificial Intelligence
27
Movie Merchandise Pop-Ups
Mtime's Warcraft Pop-Ups Gave Fans a Chance to Buy Exclusive Merchandise
26
Social Shopping Concierges
Operator on Facebook Uses Both Human and AI Expertise for Finding Items
25
Deceptive Salad Bar Pop-Ups
McDonald's Created 'The Salad Society' to Promote Its Healthy Options
24
Coffee Brand Film Clubs
Roof Top Film Club is Hosting Movie Nights for Nespresso Club Members
23
Custom Iced Tea Sneakers
Brisk Iced Tea is Marketing a New Pineapple Flavor with a Shoe Giveaway
22
Financial Messenger Bots
The Amex Bot on Facebook Provides Info on Transactions and Purchases
21
Beauty Advisor Bots
Modiface's Bot Suggests Makeup and Gives Virtual Try-Ons Within Messenger
20
Mobile Loyalty Program Platforms
CARDFREE Creates Mobile Rewards Programs for Large Merchants
19
Olympic Video Game Giveaways
Nintendo is Celebrating the Olympics with a New Game for Wii U
18
Tea-Serving Taxis
Tokyo Taxi Operator Nihon Kotsu is Giving Out Samples of Suntory Tea
17
Phone-Charging Meal Boxes
KFC India Released a Limited Edition Box That Can Power Up Phones
16
eSports Gaming Laundromats
Samsung's 'LANdry' Cleaning Laundromat Appeals to Teens
15
Virtual Home Viewers
PropertyGuru Gives Prospective Buyers House Tours in VR
14
Digitized Retail Directories
Moscow's Central Children's Store Boasts Connected Product Displays
13
Weather Chat Bots
The 'Hi Poncho' Facebook Messenger Bot Reveals Forecasts in Conversation
12
Celebratory Theme Park Promotions
Six Flags is Offering Discount Admissions for 7-Eleven Day 2016
11
Mechanical Taco Rides
Toronto's 'Taco Fest' Features a Rideable 'Taco Bull' by Old El Paso
10
Morphing Candy Billboards
This Ad for Snickers Candy Bars Surprises with Facial Recognition Tech
9
Beneficial Airline Loyalty Programs
The Emirates Skywards Plan Helps Members Earn Rewards Faster
8
Fan-Powered Restaurant Openings
KFC's #ViteUnKFC Helped Fans Accelerate Construction
7
Ghoulish Ride Shares
Lyft Promoted Ghostbusters by Offering Rides in the Iconic Ecto-1 Car
6
Incentivized VR Apps
Moosejaw Offers Rewards for Playing Its Virtual Reality Games
5
Celebratory Frozen Drink Flavors
Slush Puppie Tango Ice Blast Will Be Celebrated at Cinemas
4
Sports Trivia Bots
Australia's NRL Sporting League Has a 'SOO' Trivia Bot on Facebook
3
Outrageous 8-Bit Games
Old Spice's 'Youland' is a Quirky Facebook Video Game
2
Footwear-Specific Smoothie Giveaways
This Promotion Celebrates National Flip Flop Day
1
Department Store Fitness Studios
The YUNG CLUB is a Pop-Up Gym Located Inside Selfridges
Related Ideas
Playful Student-Targeted Interactive Pop-Ups
Uber One Hits Campuses with ‘The One Arcade'
Newsstand-Style Pop-Up Series
Uber Eats x ALDI Celebrated Their Partnership with 'The Daily Feed'
Luxe Designer Beauty Activations
YSL Launched an Entertainment-Themed Light Club 2.0 Concept
Playful Toy-Inspired Pop-Ups
The Jellycat Café Pops Up at Shanghai’s Plaza 66 to Revive Traffic
Multi-Sensory Tequila Tastings
Tequila Don Julio Debuts 'Por Amor' an Immersive Tasting Experience
Month-Long Airport Photography Exhibitions
Billy Bishop Toronto City Airport Debuts Dogs in Flight
Next-Gen K-Beauty Pop-Ups
MUSKAT Hosted a Five Day Immersive Experience in L.A.
Large-Scale Apéritif Activations
Aperol Kicked Off its 'Summer of Spritz Campaign' in NYC
Series-Inspired Newspaper Pop-Ups
Peacock Featured a Custom Newsstand for ‘The Paper’
Fiesta-Focused Food Campaigns
Ortega® Extends Cinco de Mayo Celebrations with Seis de Mayo
Nostalgic 2000s QSR Menus
Taco Bell Rewinds the Clock with its 'Decades Y2K Menu'
Collectible Treat Pop-Ups
The KIND Frozen Bar Enticed Visitors with Free Snacks & Labubus
Theatrical Cocktail Experiences
The Theatre by ZLB23 Unfolds at a Seven-Seat Bar
Therapy-Inspired Retail Concepts
Okamura Reimagines Retail Therapy with the Kimochi Kiosk in 2025
Sensory Supermarket Pop-Ups
ALDI will Host a 'A Very ALDI Holiday' Pop-Up in NYC
Fan-Created Menu Items
Creative Customer Orders Inspired the Taco Bell Fan Style Menu
Experiential Convenience Stores
FamilyMart Announced IP-Centered Store Experiences in Japan
Festival Vodka Brand Activations
Absolut Launched Its Heat Haus & New RTD Line at Coachella 2026
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Reimagined Artwork-Based Travel Campaigns
Plaza Premium Group Debuts 'The Art of Travel'
Giant Custom Inflatables
Creatable Inflatables Designs Eye-Catching Structures for Brand Exposure
Snackable Frozen Appetizers
TAST!EZ's New Products Bring Restaurant-Quality Snacks Home
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Interactive Motorsport-Inspired Gaming Experiences
EB Games Boasts Mario Kart World in Montreal
Curated Film Festival Experiences
The St. Regis Toronto Offers TIFF-Inspired Food & Beverage Menus
Dubai Chocolate Pop-Ups
FIX Dessert Chocolatier's Pop-Up Concept Features Viral Favorites
Hybrid Cuisine Meal Kits
The Old El Paso Mexican Pizza Kit Has a Restaurant-Inspired Profile
Faux Food Pop-Ups
MoMA Design Store Unveils an Immersive 'MoMA Mart' Pop-Up for NYC
Bodega Pop-Up Experiences
Kona Big Wave x King’s Hawaiian Present 'Taste The Aloha Experience'
Phone-Free Crafting Experiences
Pinterest Brought a Phone-Free Experience to the Desert
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Nostalgic Soda-Inspired Suites
Olipop Introduced 'The Time Travel Travel Agency' in Texas
Multi-Sensory Nail Polish Activations
Beetles Gel Polish Runs the Taste of Spring Event
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Experiential Beauty Campaigns
Heathrow Airport Launched Immersive Beauty Experiences
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Speakeasy-Inspired Airport Pop-Ups
A Johnnie Walker Black Ruby Pop-Up Launched in Paris
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Whimsical Gin Pop-Ups
Refreshing Encounters by Hendrick’s Gin is an Invitation to a Curious World
Large-Scale Nail Polish Experiences
OPI Celebrated its 45th Anniversary with an Immersive Event
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Flavor Mashup Snacks
Mad Genius Snack Lab Makes Globally Inspired Bites for Gen Z & Millennials
Interactive AR Avocado Scans
Chipotle Launches its 'AvoLotto Lens' on Snapchat
American Football-Focused Venue Initiatives
Topgolf Ligns Itself with the American Football Season
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Innovative Snack Launches
Utz Brands, Inc. Unveils a Variety of Products at the 2025 NACS Show
Qsr-Branded Travel Collections
Chipotle and BÉIS Collaborate on a Food-Inspired Luggage Capsule
Real-Food Entrée Giveaways
The Chipotle Realest 30 Will Share a Text-to-Claim Code on Game Day
Design Food Exhibitions
IKEA's Food for Thought Exhibition in Milan Explores Cooking Rituals
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Edible Hot Sauce Packets
Taco Bell Unveiled the Fire Queso Sauce Packet at Live Más LIVE 2026
Experiential Student Activations
Just Eat's Hey U Up Campaign Coincides with Freshers’ Week
THC-Infused RTD Launch Events
TeaPot Hosted a New Beverages Launch Event in Toronto on 4/20
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Festive Airport Pop-Ups
Urban Outfitters' Club Holiday Pop-Up Entices Gen Z Travelers
Interactive Sound Installations
Daily Tous Les Jours Boasts Musical Hotline for Strange Times
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
Chocolate Chip Cookie-Inspired Billboards
Tate's Bake Shop Debuts an Ambitious Marketing Campaign
Immersive Curl-Powered Pop-Ups
göt2b is Helping Gen Z & Millennials Celebrate Their Waves & Coils
Anniversary-Honoring QSR Campaigns
The Jack in the Box 75th Anniversary Campaign Launches in 2026
Interdimensional Gaming Experiences
Alienware x Twitch Transform Grand Central Terminal
Honest Sustainability-Focused Installations
Temple (The Last Cheeseburger) is Thought-Provoking
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Collectible Art Fairs
Unique Design x Mexico City 2026 is an International Design Fair in Mexico
Automated Slider Kiosks
A Convenient White Castle Kiosk is Now Available at RSW
Invite-Only Festival Gatherings
The 818 Outpost Brings an Exclusive Experience to the Desert
Eclipse-Themed Taco Boxes
The Limited-Edition Taco Totality Gear Box Celebrates a Rare Event
Flea-Market-Inspired Brand Experiences
CASEKOO Hosted a DIY Experience in Beijing
Multisensory Dairy-Free Pop-Ups
The Pint of No Return by So Delicious Aims to Change Minds
Limited-Edition Regional-Specific Snack Boxes
Tokyotreat Presents the Harajuku Snackventure Box
Tomato-Themed Dining Experiences
Mutti Tomatoes Hosted an Immersive Dining Experience in London
Summery Lip Balm Activations
e.l.f. Cosmetics Spotlights Its Melting Lip Balm at Coachella
Toronto Gastro-Gaming Businesses
OCHE Arrives in Toronto to Enhance the Entertainment Scene
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Sensory Retail Experiences
Claire’s Launches ASMR-Inspired Stores for Gen Alpha Shoppers
Mechanical Pickle Rides
Picklesburgh is Debuting a First-of-Its-Kind Ride for Its 10th Anniversary
QSR-Branded Airport Kiosks
White Castle Partners with Automated Retail Technologies on a New Kiosk
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Interactive Tattoo Apps
InkStory Turns Tattoos Into Interactive Memories With Audio Integration
Extravagant Qsr Menu Reveals
Taco Bell Debuts 2026 Menu Roadmap with Live Más LIVE
Cinematic Golf Pop-Ups
Subway's Happy Place is an Interactive Experience for Happy Gilmore Fans
Subway Station Fashion Takeovers
Reitmans Hosts its Spring 2026 Lower Bay Station Preview
Nostalgic Branded Pop-Up Events
AriZona Iced Tea Launches a New York City Pop-Up Event
Travel Story Visuals
Travel Wrapped Turns Your Annual Journeys Into Shareable Infographics
Fan-Favorite QSR Trivia Games
Chipotle IQ 2025 Ran for Two Weeks with More Prizes Than Ever
Food Travel Accessories
The To Go Collection Converts Takeout Packaging into Functional Gear
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Retro-Inspired Arcade Activations
Hotel X Toronto Revives Its Retro Arcade Installation
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
In-Store DIY Packaging Stations
Taco Bell UK is Uniquely Supporting Circular Fashion Sellers
Expansive Pride Activations
Smirnoff is Amplifying Its Support for the 2SLGBTQI+ Community
Experience-Driven Photo Booths
Future Flicks Introduced an AI Photo Booth Feature
Immersive Cookie Dough-Inspired Experiences
INTENNSE Partners with Doughlicious at INTENNSE Arena
Tequila-Complemented Holiday-Themed Packages
Teremana Tequila Partners with Goldbelly
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Sensory Museum Experiences
The Museum of Illusions Features Immersive Attractions
Warm Weather-Taco Menus
Fuzzy’s Taco Shop Has a New Viva Los Tacos Menu for Late Spring
Urban Egg Installations
The Diesel Human-Sized Egg Installations Bring Playful Fashion to Milan
Scent-Led Dining Experiences
Aroma by Tia Rosa Has Guests Choose What They Eat by Smell, Not Sight
Interactive QSR Kids Meals
The Whataburger Kids Whatameal is Being Revamped for Spring
Ice Cream-Branded ASMR Studios
Magnum Canada's ASMR Studio is Unique and Experiential
Italian Coffee Partnerships
The Lavazza IncluCity Festival is an Immersive Toronto Experience
Motion Liquid Art Distortions
The Lidris Robot Creates Edible Illustrations Directly Inside Drinks
Margarita Flavor-Inspired Competitions
Taco Cabana Marks National Tequila Day with a Competition
Taco-Focused Food Festivals
Taco Fest Expands is 2026 Footprint with an Event in Mississauga
Playful Interactive Donut Contests
Tim Hortons Debuts the Battle of the Donuts in Canada
Upgraded Experiential Museum Experiences
Museum of Ice Cream Undergoes Significant Renovations
Interactive Robotic Demonstrations
GoLabs and GOTRAX Partner to Spotlight a New Golf Cart
Spicy-Sweet Soft Serves
K-Days' Cowboy Candy Mango Soft Serve is Garnished with Tajín
Community-Driven Taco Competitions
TacoTuesday.com is Running the Golden Taco Awards
Prideful Toronto Pop-Ups
Ink The Rainbow is a New Skittles Pop-Up Operating at Toronto Pride
Interactive Live Shows
Cirque du Soleil's Interactive Experience Offers Multi-Device Exploration
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Festival-Themed Retail Snack Campaigns
Kellanova Announced Flavour Fest ’25 in the UK
Illusory Dining Concepts
A Taste Illusion Experience Plays with Diners' Perception on April 1st
Interactive Unboxing Activations
Peperami Created a Dynamic Chicken Tikka Skewers Experience
Zesty Soft Taco Kits
The Old El Paso Street Vibes Soft Taco Kit Comes in a New Tinga Flavor
Instant Commerce Dessert Drops
Gopuff Launches Selena Gomez’s Exclusive Ice Cream Bars
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Cocktail-Focused Collaborative Events
El Mayor Tequila & Tales of the Cocktail Foundation Partner
Delivered Wedding Experiences
Tiff’s Treats Launches a 'Wedding in a Box’ Package
Immersive Brand Architecture
Loacker Galaxy Opens in Austria with Design Inspired by Its Sweets
Full-Service Airport Restaurants
Old Fourth Distillery + Kitchen Opens at Atlanta Airport
Interactive Web Designs
Interactivity Studio For Webflow Enables Interactive Images On Sites
Sporty Mexican Cuisine Promotions
The California Tortilla CalTort Games Celebrate the Olympics
Guaranteed Prize Dining Campaigns
Hot Head Burritos Cinco de Montho Campaign Will Offer Rewards
Kebab-Inspired Restaurant Totems
KFC Calls Attention to Its New Döner Menu via its Totems
Restaurant Anniversary Promotions
The Old Chicago Pizza + Taproom Cinco Cero Tour Marks 50 Years
Casserole-Inspired Tacos
Fuego Tortilla Grill New Frito Pie Taco is Warm Weather-Ready
Immersive Cultural Dining Experiences
HIRAKUZA Ginza Tokyo Combines Sumo Wrestling with Dining
Graffiti-Driven Franchise Interiors
Pablito’s Tacos Unveiled a New Mindful Design Concept
Latin Cuisine-Inspired Burgers
The Burgerville Tostada Cheeseburger is a Limited Time Offering
BBQ Rib-Inspired Food Offerings
Pita Pit Fires Up Summer with a Limited-Edition BBQ Rib Pita Combo
Stadium Fan Festivals
FIFA Turns the LA Coliseum into a Multi-Day Fan Experience Hub
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Summer Barbecue-Themed Burger Menus
The Smashburger Summer of Smash Menu Features New Classics