The top July 2016 interactive ideas include various sources of inspiration for brands trying to successfully engage consumers. From playful kiosks for making GIFs located inside airport terminals to towering snack cake sculptures to honor dad on Father's Day, there are plenty of winning examples that show how brands are using interactive experiences, whether physical or digital, to create meaningful and memorable moments.
Throughout Toronto's 2016 Taco Fest, taco kit brand Old el Paso hosted an immersive lounge that featured a mechanical bull in the form of a hard shell taco. The fun experience is very Instagram-friendly, and is sure to have made a splash online following the event. Following their turn on the mechanical taco, attendees were invited to taste a sample of Old el Paso's new soft Tortilla Bowls.
Top 60 Interactive Ideas in July
From Airport GIF Stations to Edible Snack Cake Installations:
Rebecca Byers — Jul 30, 2016 — Marketing
60
Custom Greeting Art Installations
Accessories Brand Kipling Helped Consumers Show Love to Friends
59
Marketing Street Performances
This Stunt Was Used to Engage Consumers One-on-One and Digitally
58
Modular Architecture Exhibits
RAW SHIFT Shows How Buildings Evolve by Adapting to Crowds
57
Sensorial Snack Brand Events
Propercorn and Bombas & Parr Have Launched the 'Institute of Flavor'
56
Experiential Beach Events
The Interactive 'Facebook Beach' Was Set Up at Cannes
55
Promotional Escape Rooms
This Escape Room Challenge Highlights a New Norwegian Airlines Route
54
Superhero-Themed Attractions
Shanghai Disney's 'Marvel Universe' Caters to Superhero Fans
53
Dog Bowl Pools
Fetch's Big Dog Bowl Reminds Pet Owners of the Importance of Hydration
52
Charitable Promotion Pranks
Matt Damon Raised Money for Safe Water and Sanitation Efforts
51
Political Tattoo Parlors
This Pop-Up Parlor Helps People Share Their Stance on Brexit in the UK
50
VR Bus Shelter Spas
This Public Bus Stop Uses Virtual Reality to Come to Life as a Swimming Pool
49
Kiss-Sending Campaigns
Shiseido's 'Rouge-Rouge Kiss Me' Showcases 16 Lipstick Shades
48
Gamified Finance Apps
'Pocket Change USA' Teaches Financial Literacy with Interactive Challenges
47
Fast Food Home Delivery
McDonald's is Now Offering McDelivery in New Zealand
46
Edible Snack Cake Installations
McVitie's Launched a Jaffa Cakes Tower for Father's Day 2016
45
Euro Cup Pop-Up Lounges
'The Base' by adidas Canada is a Euro 2016 Viewing Lounge in Toronto
44
Social Film Festivals
This Short Film Competition is Being Hosted by TIFF and Instagram
43
Matching Lipstick Apps
This Free App Works Like Tinder to Pair You with Urban Decay Lipsticks
42
Social Media Candy Campaigns
Cadbury Launched a Creative Snapchat Campaign for Its TimeOut Bar
41
Wellness-Themed Hotel Experiences
This Hotel Event Involved an Interactive Wellness Experience
40
Beauty Branded Tea Parties
Benefit Cosmetics Created an Activation Around a British Tradition
39
VR Pride Parades
Google's 'Pride for Everyone' Captures Pride Celebrations in 360 Degrees
38
Building Block Charcter Displays
The Shanghai LEGO Store Features Displays Made Out of LEGO Bricks
37
Digital Dome Installations
teamLab's Immersive Installation is Set in an Ethereal Enviroment
36
Airport GIF Stations
Easyjet and Stansted Airport Set Up a Real-Time Departure Board at a Subway
35
Hispanic Oral Hygiene Campaigns
Colgate's Oral Health Month Campaign Targets Hispanic Families
34
Virtual Racing Simulators
Audi's Interactive Virtual Reality Takes Fans to the Indy Circuit
33
Rewarding Bar Beacons
Heineken Gives On-the-Spot Rewards to Heineken Live App Users
32
Charitable Virtual Gardens
Cancer Research UK Celebrates Its Supporters with a VR Flower Garden
31
Ghoulish Social Media Filters
The Ghostbusters Film is Using a Snapchat Filter to Get Tickets Sold
30
Rewarding Rapper Sodas
You Can Receive Prizes by Posting Pictures of These Unique Sprite Soda Cans
29
Tea-Sampling Tours
The New Clipper Teas Campaign Involves Giving Out Free Samples Across the UK
28
AI Travel Agents
'Hello Hipmunk' is a Smart Assistant Powered by Artificial Intelligence
27
Movie Merchandise Pop-Ups
Mtime's Warcraft Pop-Ups Gave Fans a Chance to Buy Exclusive Merchandise
26
Social Shopping Concierges
Operator on Facebook Uses Both Human and AI Expertise for Finding Items
25
Deceptive Salad Bar Pop-Ups
McDonald's Created 'The Salad Society' to Promote Its Healthy Options
24
Coffee Brand Film Clubs
Roof Top Film Club is Hosting Movie Nights for Nespresso Club Members
23
Custom Iced Tea Sneakers
Brisk Iced Tea is Marketing a New Pineapple Flavor with a Shoe Giveaway
22
Financial Messenger Bots
The Amex Bot on Facebook Provides Info on Transactions and Purchases
21
Beauty Advisor Bots
Modiface's Bot Suggests Makeup and Gives Virtual Try-Ons Within Messenger
20
Mobile Loyalty Program Platforms
CARDFREE Creates Mobile Rewards Programs for Large Merchants
19
Olympic Video Game Giveaways
Nintendo is Celebrating the Olympics with a New Game for Wii U
18
Tea-Serving Taxis
Tokyo Taxi Operator Nihon Kotsu is Giving Out Samples of Suntory Tea
17
Phone-Charging Meal Boxes
KFC India Released a Limited Edition Box That Can Power Up Phones
16
eSports Gaming Laundromats
Samsung's 'LANdry' Cleaning Laundromat Appeals to Teens
15
Virtual Home Viewers
PropertyGuru Gives Prospective Buyers House Tours in VR
14
Digitized Retail Directories
Moscow's Central Children's Store Boasts Connected Product Displays
13
Weather Chat Bots
The 'Hi Poncho' Facebook Messenger Bot Reveals Forecasts in Conversation
12
Celebratory Theme Park Promotions
Six Flags is Offering Discount Admissions for 7-Eleven Day 2016
11
Mechanical Taco Rides
Toronto's 'Taco Fest' Features a Rideable 'Taco Bull' by Old El Paso
10
Morphing Candy Billboards
This Ad for Snickers Candy Bars Surprises with Facial Recognition Tech
9
Beneficial Airline Loyalty Programs
The Emirates Skywards Plan Helps Members Earn Rewards Faster
8
Fan-Powered Restaurant Openings
KFC's #ViteUnKFC Helped Fans Accelerate Construction
7
Ghoulish Ride Shares
Lyft Promoted Ghostbusters by Offering Rides in the Iconic Ecto-1 Car
6
Incentivized VR Apps
Moosejaw Offers Rewards for Playing Its Virtual Reality Games
5
Celebratory Frozen Drink Flavors
Slush Puppie Tango Ice Blast Will Be Celebrated at Cinemas
4
Sports Trivia Bots
Australia's NRL Sporting League Has a 'SOO' Trivia Bot on Facebook
3
Outrageous 8-Bit Games
Old Spice's 'Youland' is a Quirky Facebook Video Game
2
Footwear-Specific Smoothie Giveaways
This Promotion Celebrates National Flip Flop Day
1
Department Store Fitness Studios
The YUNG CLUB is a Pop-Up Gym Located Inside Selfridges
Related Ideas
Series-Inspired Newspaper Pop-Ups
Peacock Featured a Custom Newsstand for ‘The Paper’
Experiential Multisensory Pop-Ups
Pleasing's Immersive PleasingLand Includes a “Scent Arcade”
Creative Retail Competitions
Bricks & Minifigs Launches LEGO Clock Design Contest
Theatrical Cocktail Experiences
The Theatre by ZLB23 Unfolds at a Seven-Seat Bar
Summer Fragrance-Inspired Pop-Ups
Maison Margiela Launched a Pop-Up Café in Amsterdam
Festival Vodka Brand Activations
Absolut Launched Its Heat Haus & New RTD Line at Coachella 2026
Fan-Created Menu Items
Creative Customer Orders Inspired the Taco Bell Fan Style Menu
Entertainment-Driven Distilleries
Ole Smoky and Yee-Haw create immersive brewery venues
Snackable Frozen Appetizers
TAST!EZ's New Products Bring Restaurant-Quality Snacks Home
Experiential fragrance
CPL Aromas Creates Interactive Scent Worlds for Emotional Engagement
Immersive Soccer Hubs
adidas Unveiled its Toronto Brand Hub for the FIFA World Cup
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Immersive Multimedia Experiences
Moment Factory's Aura Installations an Highly Impressive
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Hybrid Cuisine Meal Kits
The Old El Paso Mexican Pizza Kit Has a Restaurant-Inspired Profile
Mobile Cafe Pop-Ups
Coach Introduced a Vibrant Coffee Truck in Gotemba, Japan
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Faux Food Pop-Ups
MoMA Design Store Unveils an Immersive 'MoMA Mart' Pop-Up for NYC
Fiesta-Focused Food Campaigns
Ortega® Extends Cinco de Mayo Celebrations with Seis de Mayo
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Interactive Tasting Experiences
CJ BIO Calls Attention to its TasteNrich® Taste Lab
Pop-Up Ice Cream Parlors
A New Candle Inspired a Bespoke Flavor at the Loewe Ice Cream Bar
Innovative Snack Launches
Utz Brands, Inc. Unveils a Variety of Products at the 2025 NACS Show
Sensory Retail Experiences
Claire’s Launches ASMR-Inspired Stores for Gen Alpha Shoppers
Qsr-Branded Travel Collections
Chipotle and BÉIS Collaborate on a Food-Inspired Luggage Capsule
Real-Food Entrée Giveaways
The Chipotle Realest 30 Will Share a Text-to-Claim Code on Game Day
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Industrial-Inspired Brand Events
Reitmans Reimagined its Distribution Centre for a Curated Event
Edible Hot Sauce Packets
Taco Bell Unveiled the Fire Queso Sauce Packet at Live Más LIVE 2026
Month-Long Airport Photography Exhibitions
Billy Bishop Toronto City Airport Debuts Dogs in Flight
Experiential Fast Food Collaborations
Popeyes Turned Chicken Tenders Into a Music Venue Experience
Design Food Exhibitions
IKEA's Food for Thought Exhibition in Milan Explores Cooking Rituals
Experiential Brand Cafés
Nutella Reimagines Its Chicago Café with Digital Ordering and a New Menu
Festive Airport Pop-Ups
Urban Outfitters' Club Holiday Pop-Up Entices Gen Z Travelers
THC-Infused RTD Launch Events
TeaPot Hosted a New Beverages Launch Event in Toronto on 4/20
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Immersive Character Experiences
Sanrio Brings Kuromi to Life with an Interactive KCON Activation
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
Social Media Follower-Celebrating Initiatives
Streets of Toronto Marks 600k Instagram Followers
Destination-Branded Snacks
Chex Mix Promotes New Mexico's Route 66 with Limited-Edition Packaging
Reimagined Art Tours
Kayem's There When it Mattered Most Adds Hot Dogs to American History
Immersive Music Festival Experiences
BACARDÍ Rum Debuts the Immersive CASA BACARDÍ Experience
Pop-Up Airport Grocery Experiences
The Tesco Back From Holiday Shop Offers Essentials After a Trip
Tournament-Inspired Waterfront Takeovers
Tequila Don Julio 1942 Unveiled the 'Port of Champions'
Pop-Up Streaming Service Experiences
EE and Netflix Partnered for an Immersive Experience
Anniversary-Honoring QSR Campaigns
The Jack in the Box 75th Anniversary Campaign Launches in 2026
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Experiential Korean Beauty Events
OLIVE YOUNG Presents OLIVE YOUNG FESTA LA 2026 in the US
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Immersive Cartoon Theme Parks
Six Flags' Looney Tunes Land Brings Classic Characters to Life
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Collectible Fandom Packaging
Spider-Man-Themed Takis Bags Turn Snacks into Fan Collectibles
Collectible Art Fairs
Unique Design x Mexico City 2026 is an International Design Fair in Mexico
Feel-Good Hotlines
Harry's Interactive Mural Provides an Opportunity to Check In
Invite-Only Festival Gatherings
The 818 Outpost Brings an Exclusive Experience to the Desert
Automated Slider Kiosks
A Convenient White Castle Kiosk is Now Available at RSW
Tequila-Branded Tournament Activations
Casamigos Celebrates FIFA 2026 at the Casamigos Club House
Eclipse-Themed Taco Boxes
The Limited-Edition Taco Totality Gear Box Celebrates a Rare Event
Nostalgic Summer Snacks
Entenmann's Launches Childhood-Inspired Seasonal Treats
Globally-Inspired Frozen Treat Promotions
The Carvel Passport to Flavor Promotion is Tasty
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Culture-Driven Product Launches
Church’s Texas Chicken launches Churchie Sauce with a local event
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Airport Pop-Up Activations
Stoli Group Launches Its Stoli Vodka Activation At Dubai Duty Free
Airport Restaurant Expansion
Chili's Returns to Seattle After 10 Years at Sea-Tac Airport
QSR-Branded Airport Kiosks
White Castle Partners with Automated Retail Technologies on a New Kiosk
Mexican-Inspired Summer Menus
QDOBA Mexican Eats Debuts Spicy Tequila Lime Steak and Churro Chips
Extravagant Qsr Menu Reveals
Taco Bell Debuts 2026 Menu Roadmap with Live Más LIVE
Immersive Queue Displays
Samsung Transforms Everland Wait Lines with Interactive 3D Safari Visuals
Subway Station Fashion Takeovers
Reitmans Hosts its Spring 2026 Lower Bay Station Preview
Bubble Wrap Billboards
Tombola's Interactive Billboards Engage Passersby with a Sensory Activity
Summer-Ready QSR Loyalty Programs
Chipotle Mexican Grill Brings Back 'Summer of Extras'
Food Travel Accessories
The To Go Collection Converts Takeout Packaging into Functional Gear
Interactive Artisan Coffee Campaigns
The Illy Summer Campaign Will Immerse Consumers
Interactive Convention Activations
LEGO SMART Play Transforms Comic-Con into Immersive Experiences
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Mobile Brand Experiences
M&M's Brings an Interactive Caravan to the Tour De France
Snack Bar-Promoting Experiential Campaigns
Einstein Energy Super Snack Bars Ran a Campaign at SXSW
Soccer-Inspired Loyalty Programs
Ojos Locos Runs a Special Rewards World Cup Challenge
Miniature Tequila Vending Machines
Patrón Launches Its El Alto Vending At 77 London
Tequila-Complemented Holiday-Themed Packages
Teremana Tequila Partners with Goldbelly
Soccer-Focused Entertainment Venue Promotions
Dave & Buster's Was a Go-To for Watching FIFA
Emotional Support Taco Programs
Taco Bell's L.O.C.O.S. Supports Two Types of Emotional Fans
Pizza Professionals-Focused Challenges
California Pizza Challenge Returns in August 2026
Immersive Designer-Led Activations
Kohler House Party Reframes Renovation as Social & Inspiring
Immersive Tequila Journeys
Miami's Tequila Town is a Multisensory Analog Experience
Scent-Led Dining Experiences
Aroma by Tia Rosa Has Guests Choose What They Eat by Smell, Not Sight
Soccer Tournament-Timed Snack Promotions
TokyoTreat Announces a Special World Cup Promotion
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Fandom Retail Experiences
TOUS les JOURS Transforms Bakery Cafés into BTS Fan Destinations
Soccer Tournament-Long Store Promotions
7-Eleven Debuts the Special FanLand Promotion
Immersive Museum Exhibitions
The Football is Freedom Alters Football into an Interactive Museum
Taco-Focused Food Festivals
Taco Fest Expands is 2026 Footprint with an Event in Mississauga
Texture-Driven Mexican Cuisine Kits
The Old El Paso Smoky BBQ Crunchy Taco Kit Elevates a Classic
Upgraded Experiential Museum Experiences
Museum of Ice Cream Undergoes Significant Renovations
Interactive Robotic Demonstrations
GoLabs and GOTRAX Partner to Spotlight a New Golf Cart
Destination-Branded Transportation
Themed Taxis Promote Scottish Travel During Major Soccer Events
Influencer-Backed Ice Cream Campaigns
Tillamook and Tefi Pessoa Debuted The Real Scoop Newsstand
Signature Food Giveaways
Craveworthy Brands' Bet on the Bite Shares Free, Fan-Fave Menu Items
Community-Driven Taco Competitions
TacoTuesday.com is Running the Golden Taco Awards
Spicy Spread Campaigns
Philadelphia Mexican Style Launched with Creator-Led Marketing
Immersive Cultural Dining Experiences
HIRAKUZA Ginza Tokyo Combines Sumo Wrestling with Dining
Interactive Live Shows
Cirque du Soleil's Interactive Experience Offers Multi-Device Exploration
Celebratory QSR Promotions
Whataburger is Hosting a Month-Long Birthday Celebration for the Brand
Immersive DIY Events
DIY CON Brings Hands-On Workshops and Creator-Led Experiences
Immersive K-Culture Expos
K-EXPO USA Combines K-Pop, Food and Lifestyle Experiences
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Interactive Travel Publications
Destination Niagara Combines Storytelling with Trip Planning
Illusory Dining Concepts
A Taste Illusion Experience Plays with Diners' Perception on April 1st
Zesty Soft Taco Kits
The Old El Paso Street Vibes Soft Taco Kit Comes in a New Tinga Flavor
Instant Commerce Dessert Drops
Gopuff Launches Selena Gomez’s Exclusive Ice Cream Bars
Globally Inspired Nacho Eateries
Bar Tostitos is a Stadium Dining Concept Serving Elevated Bites
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Cocktail-Focused Collaborative Events
El Mayor Tequila & Tales of the Cocktail Foundation Partner
Experiential Trade Shows
Wines Experience Reinvents Industry Networking in London
Delivered Wedding Experiences
Tiff’s Treats Launches a 'Wedding in a Box’ Package
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Full-Service Airport Restaurants
Old Fourth Distillery + Kitchen Opens at Atlanta Airport
Interactive Web Designs
Interactivity Studio For Webflow Enables Interactive Images On Sites
Vacation Mode Activations
San Miguel's Holiday Mirror Transforms Passersby with AR
Sporty Mexican Cuisine Promotions
The California Tortilla CalTort Games Celebrate the Olympics
Kebab-Inspired Restaurant Totems
KFC Calls Attention to Its New Döner Menu via its Totems
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Indoor Art Playgrounds
The Playground is an Interactive Show at the National Building Museum
Interactive Fast-Casual Dining
Pepper Lunch Expands Its Sizzling DIY Dining Concept
Hot Dog Flights
Kroger is Serving Up Meal Inspiration for Fourth of July Celebrations
Casserole-Inspired Tacos
Fuego Tortilla Grill New Frito Pie Taco is Warm Weather-Ready
Hyper-Local Guided Culinary Experiences
Tasty Tours Toronto Debuts New Guided Experiences
Graffiti-Driven Franchise Interiors
Pablito’s Tacos Unveiled a New Mindful Design Concept
Restaurant Anniversary Promotions
The Old Chicago Pizza + Taproom Cinco Cero Tour Marks 50 Years
Guaranteed Prize Dining Campaigns
Hot Head Burritos Cinco de Montho Campaign Will Offer Rewards
In-Game Music Experiences
Toca Boca Integrates Music From Major Artists Into Gameplay
Travel-Optimized Restaurant Formats
Portillo's Launches a Compact Concept for Airport Travelers
Stadium Fan Festivals
FIFA Turns the LA Coliseum into a Multi-Day Fan Experience Hub
Interactive Cinematic Attractions
Disney Expanded Star Wars Storytelling Across Theme Parks