The top July 2016 interactive ideas include various sources of inspiration for brands trying to successfully engage consumers. From playful kiosks for making GIFs located inside airport terminals to towering snack cake sculptures to honor dad on Father's Day, there are plenty of winning examples that show how brands are using interactive experiences, whether physical or digital, to create meaningful and memorable moments.
Throughout Toronto's 2016 Taco Fest, taco kit brand Old el Paso hosted an immersive lounge that featured a mechanical bull in the form of a hard shell taco. The fun experience is very Instagram-friendly, and is sure to have made a splash online following the event. Following their turn on the mechanical taco, attendees were invited to taste a sample of Old el Paso's new soft Tortilla Bowls.
Top 60 Interactive Ideas in July
From Airport GIF Stations to Edible Snack Cake Installations:
Rebecca Byers — Jul 30, 2016 — Marketing
60
Custom Greeting Art Installations
Accessories Brand Kipling Helped Consumers Show Love to Friends
59
Marketing Street Performances
This Stunt Was Used to Engage Consumers One-on-One and Digitally
58
Modular Architecture Exhibits
RAW SHIFT Shows How Buildings Evolve by Adapting to Crowds
57
Sensorial Snack Brand Events
Propercorn and Bombas & Parr Have Launched the 'Institute of Flavor'
56
Experiential Beach Events
The Interactive 'Facebook Beach' Was Set Up at Cannes
55
Promotional Escape Rooms
This Escape Room Challenge Highlights a New Norwegian Airlines Route
54
Superhero-Themed Attractions
Shanghai Disney's 'Marvel Universe' Caters to Superhero Fans
53
Dog Bowl Pools
Fetch's Big Dog Bowl Reminds Pet Owners of the Importance of Hydration
52
Charitable Promotion Pranks
Matt Damon Raised Money for Safe Water and Sanitation Efforts
51
Political Tattoo Parlors
This Pop-Up Parlor Helps People Share Their Stance on Brexit in the UK
50
VR Bus Shelter Spas
This Public Bus Stop Uses Virtual Reality to Come to Life as a Swimming Pool
49
Kiss-Sending Campaigns
Shiseido's 'Rouge-Rouge Kiss Me' Showcases 16 Lipstick Shades
48
Gamified Finance Apps
'Pocket Change USA' Teaches Financial Literacy with Interactive Challenges
47
Fast Food Home Delivery
McDonald's is Now Offering McDelivery in New Zealand
46
Edible Snack Cake Installations
McVitie's Launched a Jaffa Cakes Tower for Father's Day 2016
45
Euro Cup Pop-Up Lounges
'The Base' by adidas Canada is a Euro 2016 Viewing Lounge in Toronto
44
Social Film Festivals
This Short Film Competition is Being Hosted by TIFF and Instagram
43
Matching Lipstick Apps
This Free App Works Like Tinder to Pair You with Urban Decay Lipsticks
42
Social Media Candy Campaigns
Cadbury Launched a Creative Snapchat Campaign for Its TimeOut Bar
41
Wellness-Themed Hotel Experiences
This Hotel Event Involved an Interactive Wellness Experience
40
Beauty Branded Tea Parties
Benefit Cosmetics Created an Activation Around a British Tradition
39
VR Pride Parades
Google's 'Pride for Everyone' Captures Pride Celebrations in 360 Degrees
38
Building Block Charcter Displays
The Shanghai LEGO Store Features Displays Made Out of LEGO Bricks
37
Digital Dome Installations
teamLab's Immersive Installation is Set in an Ethereal Enviroment
36
Airport GIF Stations
Easyjet and Stansted Airport Set Up a Real-Time Departure Board at a Subway
35
Hispanic Oral Hygiene Campaigns
Colgate's Oral Health Month Campaign Targets Hispanic Families
34
Virtual Racing Simulators
Audi's Interactive Virtual Reality Takes Fans to the Indy Circuit
33
Rewarding Bar Beacons
Heineken Gives On-the-Spot Rewards to Heineken Live App Users
32
Charitable Virtual Gardens
Cancer Research UK Celebrates Its Supporters with a VR Flower Garden
31
Ghoulish Social Media Filters
The Ghostbusters Film is Using a Snapchat Filter to Get Tickets Sold
30
Rewarding Rapper Sodas
You Can Receive Prizes by Posting Pictures of These Unique Sprite Soda Cans
29
Tea-Sampling Tours
The New Clipper Teas Campaign Involves Giving Out Free Samples Across the UK
28
AI Travel Agents
'Hello Hipmunk' is a Smart Assistant Powered by Artificial Intelligence
27
Movie Merchandise Pop-Ups
Mtime's Warcraft Pop-Ups Gave Fans a Chance to Buy Exclusive Merchandise
26
Social Shopping Concierges
Operator on Facebook Uses Both Human and AI Expertise for Finding Items
25
Deceptive Salad Bar Pop-Ups
McDonald's Created 'The Salad Society' to Promote Its Healthy Options
24
Coffee Brand Film Clubs
Roof Top Film Club is Hosting Movie Nights for Nespresso Club Members
23
Custom Iced Tea Sneakers
Brisk Iced Tea is Marketing a New Pineapple Flavor with a Shoe Giveaway
22
Financial Messenger Bots
The Amex Bot on Facebook Provides Info on Transactions and Purchases
21
Beauty Advisor Bots
Modiface's Bot Suggests Makeup and Gives Virtual Try-Ons Within Messenger
20
Mobile Loyalty Program Platforms
CARDFREE Creates Mobile Rewards Programs for Large Merchants
19
Olympic Video Game Giveaways
Nintendo is Celebrating the Olympics with a New Game for Wii U
18
Tea-Serving Taxis
Tokyo Taxi Operator Nihon Kotsu is Giving Out Samples of Suntory Tea
17
Phone-Charging Meal Boxes
KFC India Released a Limited Edition Box That Can Power Up Phones
16
eSports Gaming Laundromats
Samsung's 'LANdry' Cleaning Laundromat Appeals to Teens
15
Virtual Home Viewers
PropertyGuru Gives Prospective Buyers House Tours in VR
14
Digitized Retail Directories
Moscow's Central Children's Store Boasts Connected Product Displays
13
Weather Chat Bots
The 'Hi Poncho' Facebook Messenger Bot Reveals Forecasts in Conversation
12
Celebratory Theme Park Promotions
Six Flags is Offering Discount Admissions for 7-Eleven Day 2016
11
Mechanical Taco Rides
Toronto's 'Taco Fest' Features a Rideable 'Taco Bull' by Old El Paso
10
Morphing Candy Billboards
This Ad for Snickers Candy Bars Surprises with Facial Recognition Tech
9
Beneficial Airline Loyalty Programs
The Emirates Skywards Plan Helps Members Earn Rewards Faster
8
Fan-Powered Restaurant Openings
KFC's #ViteUnKFC Helped Fans Accelerate Construction
7
Ghoulish Ride Shares
Lyft Promoted Ghostbusters by Offering Rides in the Iconic Ecto-1 Car
6
Incentivized VR Apps
Moosejaw Offers Rewards for Playing Its Virtual Reality Games
5
Celebratory Frozen Drink Flavors
Slush Puppie Tango Ice Blast Will Be Celebrated at Cinemas
4
Sports Trivia Bots
Australia's NRL Sporting League Has a 'SOO' Trivia Bot on Facebook
3
Outrageous 8-Bit Games
Old Spice's 'Youland' is a Quirky Facebook Video Game
2
Footwear-Specific Smoothie Giveaways
This Promotion Celebrates National Flip Flop Day
1
Department Store Fitness Studios
The YUNG CLUB is a Pop-Up Gym Located Inside Selfridges
Related Ideas
Emotionally Rewarding Multiplayer Games
Toca Boca Days Helps Tweens Find a Sense of Belonging
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Next-Gen Whiskey Bars
The Bulleit Limitless Lounge Changes Its Look with Projection Mapping Tech
Emotive EV Charging Stations
The Conceptual Kvitter EV Charger Has an Interactive AI Interface
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Streaming Service Restaurants
The Netflix Bites Pop-Up Serves Dishes from Netflix Series
Branded Interactive Parks
Birkenstock's Birkenfields Invited New Yorkers to Slow Down
VR Tequila Experiences
The Don Julio Apple Vision Pro App Immerses Tequila Enthusiasts
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Futuristic Tech Activations
The Reddit CES 2023 Installation Will Share a Glimpse of the Future
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Vegan Haircare Pop-Ups
DESIGNME Unveils the First Ever Canadian Pop-Up in Toronto
Ice Cream Summer Activations
Halo Top Canada Kicks Off Summer with a Feel Good Summer Campaign
Spicy Co-Branded Mints
Tic Tac and Del Taco Dropped a Spicy Mint Idea on April 1st
Augmented Reality Travel Murals
Tripadvisor's City Murals Entice People to Sunny San Diego
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Experiential Entertainment Spaces
Illuminarium is Set to Open in Toronto's Distillery District
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Taco-Shaped Translation Devices
This Conceptual Taco Translation Device by Taewan Kim is Playful
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Artist Edition Tequila Boxes
Tequila Don Julio is Declaring A Summer of Mexicana with Music & More
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Avocado Gelato Snacks
Avocados from Mexico and Paciugo Teamed Up to Make "Gelachos"
New York-Inspired Picnic Series
Nik Bentel's New York Picnic Series is Whimsical & Eye-Catching
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Nostalgic Light Installations
Toronto's Illuminarium is Launching 'LITE-BRITE: Worlds of Wonder'
Festival-Inspired Japanese Snack Boxes
TokyoTreat's Subscription Box is Themed & Limited-Edition
Interactive Scenting Kiosks
Aroma360's ISK is Embedded with Essential Oil Diffusers
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Toronto Cannabis Workshops
The Cannabinista Hosted an Infused Mocktail Workshop in Toronto
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Nostalgia-Inducing Candy Cocktails
Smokey Bones is Serving New Adventures in Candy Land Cocktails
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
Immersive Lighting Installations
Occhio Spotlights Innovation & Imagination with New Installation
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
AI Artist Audio Experiences
The Ask Dalí Experience Invites Visitors to Speak to the Artist
Popcorn Dispenser Billboards
Streaming Service ITVX Marked Its Launch by Sharing Snacks in the UK
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Craft Cocktail Popcorn Snacks
Eatable Offers Chocolate Espresso Martini Milk Chocolate Kettle Corn
Seoul-Themed Immersive Digital Exhibitions
London Opens the New Digital Delight Installation
Experiential Kimchi Pop-Ups
The Jongga Flavourverse is an Immersive Destination Devoted to Kimchi
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Intimate Dining Experiences
Tequila Don Julio X Soul Sessions Dinner Series Comes to Los Angeles
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
AI-Powered Artful Cocktails
Patrón Releases the New AI Margarita Generator System
Vegas-Inspired Dining Experiences
Tost by Tostitos is an Exclusive Super Bowl Pop-Up
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Budget-Friendly Restaurant Campaigns
Chuck E. Cheese 'Summer of Fun' Focuses on Accessibility
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
Slimed Food Festivals
Nickelodeon Hotels & Resorts is Hosting Its First-Ever Food & Slime Festival
Immersive Holographic Zoos
Hologram Zoo Lets Visitors Interact with Animals Like Never Before
Expansive Tex-Mex QSR Menus
These New Taco Bell Menu Items are Arriving for 2024
Chain Restaurant Food Festivals
Chain is the Worlds First Gourmet Chain Food Festival
AI-Powered Gelato Packaging
Sweet Cheeks Partners with Bravo to Debut Gelatos with AI Packaging
Virtual Kid-Friendly Kitchens
Chuck E. Cheese x Virtual Dining Concepts Debut the LankyBox Kitchen
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Taco Discovery Boxes
Taco Bell is Sharing a Craveable Offer Exclusively on Taco Tuesdays
Guac-Filled Margarita Glasses
Good Foods' GUAC-a-RITA Has a Compartment for Snacks and Drinks
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
360 Photo Booths
PhotoboothTO Introduces the Future of Event Photography in Canada
Influencer-Crafted Smash Burgers
The PINCHO Smash Burger by Mr.Eats305 is a Collaborative Creation
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Pink-Hued Macaroni Bowls
Malibu Mac and Cheese Blends Champagne with Three Cheeses
Digital City-Inspired Art Works
New Digital Art is on Display in Grand Central Station
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Spicy Virtual Restaurants
The Hot Ones Pop-Up Restaurant Puts Taste Buds to the Test
Mexican Culinary Adventure Giveaways
Celebrate Cinco de Mayo with Topo Chico Hard Seltzer
Exquisite Canapé Menus
Pusateri’s Fine Foods Thoughtfully Crafts Canapés for TIFF
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Immersive Holiday Pop-Up Experiences
Gay Lea Brings Back Its 'Share Joy by Gay Lea' Holiday Pop-Up
Cinnamon-Dusted Taco Shells
Old El Paso and Cinnamon Toast Crunch Debut the Dessert Taco Shells
Bag-Inspired Large-Scale Installations
IKEA's Iconic FRAKTA Bag Takes the Spotlight in Chicago
Gummy-Studded Ice Creams
Dadu Ice Cream Puts Gummy Bears in Ice Cream
Farm-To-Terminal Dining Concepts
Sunset Loop Bar & Grill Brings Elevated Dining to Denver
Designer-Made Art Installations
Valentino Shares the ‘Unboxing’ Installations with Global Stylists
Virtual Oil Tasting Experiences
Corto Lures Consumers in with a Virtual Tasting Experience
Patriotic Boba Drinks
Del Taco Created Three New Independence Poppers for the 4th of July
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Record-Breaking Cheese Pulls
Doritos Performed the Highest Ever Cheese Pull for National Guac Day
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Chili-Lime Popcorn Snacks
Popcornopolis Takis Fuego Recreates Spicy Rolled Tortillas as Popcorn
Horror-Themed QSR Short Films
The Jack In The Box 'Feeding Time' Short Film Offers Free Food
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Burger-Inspired Ice Creams
So Cute Ice Cream's Cheeseburger Ice Cream is Served with a Pickle
Digital Taco Subscriptions
Taco Bell is Introducing the Return of Its Taco Subscription Program
Movie-Themed Meal Kit Sweepstakes
This Old El Paso Tortilla Pockets Kit Celebrates TMNT
Travel-Inspired Pretzel Packaging
Sabio's Snacking Passport Offers an Interactive Element
Branded Rest Stops
Kinder Bueno's Summer Gets Bueno Program Includes a Special Destination
Cinco de Mayo Nacho Platters
Old Chicago Pizza's Cinco Beer Tour Features New Nachos Grande
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Tofu-Topped Burrito Bowls
Barberitos’ New Lifestyle Bowl is Big on Fresh Flavors
Painting-Immersive Photo Exhibits
Abelardo Morell Presents the New Ground Exhibition
All-Electric Restaurant Concepts
This Chipotle Restaurant Design Harnesses Wind & Solar Power
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Milestone Birthday Cake Shakes
Del Taco is Celebrating Turning 60 with a New Birthday Cake Shake
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Tequila Lime-Infused Empanadas
Fat Bastard Burrito Just Added a New Tequila Lime Chicken Empanada
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
Virtual Restaurant Drive-Thrus
Smashburger's Virtual Drive-Thru Offers Convenience & Accessibility
Large-Scale Airport Installations
Hank Willis Thomas and Coby Kennedy Create the Reach Sculpture
Frozen QSR-Backed Chillers
Taco Bell Debuts the Coffee and Churro Chillers in California
Inflatable Entertainment Complex Expansions
The Bubble Has Opened Its Second Location in the GTA
Location-Based QSR Technology
Chipotle is Integrating Location-Based Technology Into its App
Soccer Star-Spproved Burritos
Quesada Burritos & Tacos Just Added Juila’s Futbol Fiesta Menu
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Cheese-Themed Entertaining Guides
'That Cheese Plate Wants to Party' Inspires Tasty Creations
Child President Campaigns
The Tech Interactive Launches "President for a Day" Contest with Zigazoo
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Alcohol-Inspired Food Flavorings
These Alcohol-Inspired Flavors Have a Delicious Profile
Pop-Up Taco Restaurants
El Segundo Continually Surprises & Delights with Daily Main Dish Specials
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Taquito-Topped Margaritas
The DELIMEX x JAJA Taquito-rita is a Classic with a Savory Twist
Dynamic Interactive Lighting Installations
Zava Designs a New Light and Metal Installation
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Textural Travel Chocolate Products
The Ritter Sport Summer Selection Tower Has Five Bars
Weekly Tex-Mex Meal Campaigns
Old El Paso Encourages Fajita Fridays in its Latest Campaign
Americana QSR Meal Deals
These Jack in the Box App Deals Celebrate the Fourth of July
Hot Sauce Branding Campaigns
Taco Bell is Letting Consumers Vote for Hot Sauce Sayings
Meat-Themed Brand Experiences
The Jack Link's Meat Retreat Celebrates National Jerky Day
Multi-Sensory Fondue Experiences
Melting Pot's Ultimate 5-Course Experience Activates Five Senses
Celebratory Tex-Mex Meal Kits
The Old El Paso Day of the Dead Packs Celebrate the Mexican Holiday