The Old Chicago Pizza + Taproom Cinco Cero Tour Marks 50 Years
Michael Hemsworth — April 21, 2026 — Business
References: oldchicago & restaurantmagazine
The Old Chicago Pizza + Taproom Cinco Cero Tour is being run as a limited-time experience that pairs some celebratory menu items with Cinco de Mayo-inspired options to celebrate the brand's 50th anniversary.
The promotion puts a new menu in the spotlight with the Stacked & Smashed Burger slated to make waves amongst diners. The menu also features a variety of beverages like The 1976 cocktail and the Strawberry Luxe Margarita, which each feature premium Mexican spirits. The brand will also be offering a variety of imported beers like Modelo, Pacifico and Corona alongside local brews to boot.
Senior Director of Operations Jeremy Underhill commented on the Old Chicago Pizza + Taproom Cinco Cero Tour saying, "For 50 years, Old Chicago Pizza + Taproom has been a place where people come together over pizza and a great beer. Cinco Cero is a celebration of that legacy – giving guests new reasons to come back, whether they’re trying the Stacked & Smashed burger or returning for the signature items they’ve come to know and love.”
The promotion puts a new menu in the spotlight with the Stacked & Smashed Burger slated to make waves amongst diners. The menu also features a variety of beverages like The 1976 cocktail and the Strawberry Luxe Margarita, which each feature premium Mexican spirits. The brand will also be offering a variety of imported beers like Modelo, Pacifico and Corona alongside local brews to boot.
Senior Director of Operations Jeremy Underhill commented on the Old Chicago Pizza + Taproom Cinco Cero Tour saying, "For 50 years, Old Chicago Pizza + Taproom has been a place where people come together over pizza and a great beer. Cinco Cero is a celebration of that legacy – giving guests new reasons to come back, whether they’re trying the Stacked & Smashed burger or returning for the signature items they’ve come to know and love.”
Trend Themes
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Limited-time Anniversary Menu Innovation — Creates urgency-driven menu refreshes that marry nostalgia with novelty, opening room for modular kitchen systems and rotational supply models.
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Fusion-celebration Beverage Pairings — Highlights curated cocktail and spirit collaborations tied to cultural moments, enabling premium co-branded beverage programs and niche spirit distribution channels.
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Premium Imported-local Beer Curation — Blends global brand recognition with local craft credibility, encouraging hybrid sourcing platforms and dynamic inventory strategies for taproom operators.
Industry Implications
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Casual Dining Chains — Stand to benefit from episodic experiential campaigns that reinvent menu staples and support scalable kitchen tech and reservation analytics.
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Beverage Alcohol Suppliers — Could leverage themed co-promotions and limited-release spirits to create segmented distribution models and predictive demand forecasting.
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Foodservice Event Marketing — Is positioned to monetize branded anniversary tours through integrated sponsorships, ticketing innovations, and data-driven guest segmentation.
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