Fast food brands and products are constantly evolving, both fighting against and reinforcing the unhealthy stereotypes they are often associated with. Although the growing demographic of healthy consumers might initially oppose these companies, most major brands have evolved to grow these new needs.
From fried chicken-flavored nail polish to vegan burgers and gluten-free buns, the innovations offered by fast food brands are appealing to a diverse consumer demographic. A notable example includes a fun and strange campaign such as KFC's chicken nail polish concept. The company's quirky ad encourages customer participation in choosing a flavor for mass-production.
Meanwhile, social media geofilters and apps help drive sales by increasing brand awareness and customer loyalty as well. With fast food brands being synonymous with convenience, many have taken to providing patrons with self-ordering kiosks that cutting down on company expenses while ruling out human error.
71 Fast Food Innovations
Fast Food Brands are Always Devising New Plans to Drive Customer Interest:
Riley von Niessen — May 12, 2016 — Business
70
Interactive Fusion Restaurants
Oshi Lets Patrons Personalize Meal and Drink Orders Digitally
69
Staff-Free Restaurants
The Eatsa Restaurant Ordering System Automates Food Purchases
68
Road Trip Food Packaging
The SONIC Drive-In New Packaging Designs are Focused on Summer Travel
67
Fast Food Gaming Systems
This Chain is Installing Samsung Galaxy Tablets in Its UK Locations
66
Vegan Fast Food Burgers
Wendy's is Offering a Vegan-Friendly Sandwich With a Black Bean Patty
65
Educational Fast Food Promotions
This Chain Offers Free WiFi to Students Who Can Pass an Exam
64
Boozy Fast Food Menus
The Mixed Eats Food Truck Offers Guinness-Spiked Burgers and Bailey's Donuts
63
Plant-Based Burger Joints
'By Chloe' is a Casual Vegan Restaurant with Burgers, Juice & More
62
Fast Food Fashion Collections
This Company Created a Clothing Line to Promote Its New Menu Item
61
Minty Ice Cream Desserts
the Grasshopper Mousse Pie Blizzard is returning for St. Patrick's Day
60
Fried Chicken Potato Crisps
The KFC Chicken Flavored Chips are a Savory Dish Without the Meat
59
Ketchup-Scooping Fries
KFC Romania's Dipping French Fries Are Trough-Like For Holding More Sauce
58
Novelty Millennial Eatery Rebranding
KFC Redesigns its Restaurants to Cater to Communication
57
Hybrid Hamburger Menus
Carl's Jr. is Testing Out a Range of Burgers with Unexpected Toppings
56
Fried Chicken Delivery Services
KFC and DoorDash Have Partnered for Delivery in California
55
Romantic Fast Food Dinners
This Chain is Offering Date-Night Table Service for Valentine's Day
54
Pretzel-Based Breakfast Sandwiches
The Pretzel Breakfast Sandwich is Served on a Soft Pretzel Roll
53
Cheesy Pretzel Bites
These Stuffed Pretzel Nuggets are Filled with Cheese and Bacon
52
Location-Based Food Ads
KFC Will Appeal to Customers with Location-Based Marketing
51
Moonshine-Infused Burgers
The New Midnight Moonshine Burger is a Boozy Fast Food Treat
50
Four-Patty Beef Burgers
The Giga Big Mac Has More Than Twice as Much Meat as a Regular Big Mac
49
Vegan Fast Food Eateries
The HipCityVeg Offers Casual Plant-Based Takeout with Courier Delivery
48
Hamburger-Inspired Hot Dogs
The New Whopper Dog Joins Burger King's Existing Grilled Dogs Lineup
47
Honey-Flavored Chicken Strips
The Honey-Butter Biscuit Tenders Put a Sweet Twist on Fried Chicken
46
Romantic Fry Campaigns
New York Fries Offers a New Snapchat Filter to Encourage Kissing the Food
45
Tasty Mother's Day Giveaways
This Wienerschnitzel Promotion Rewards Moms with a Free Meal
44
Fruity Dessert Fries
These Sweet Spin on the Fast Food Side is Made Using Apples and Caramel
43
Center-Filled Ice Creams
The New Royal Blizzards Feature a Hidden Sauce-Filled Center
42
Flame-Grilled Hot Dogs
The Latest Burger King Dish Helps Consumers Enjoy Barbecue in Winter
41
Fast Food Rice Boxes
These Rice-Based Dishes Offer a Healthy Alternative to Fried Chicken
40
Ring-Shaped Chicken Fries
The Chicken Fries Rings Provide a New Way to Enjoy Fried Chicken
39
Lettuce Burger Buns
The MOS Yasai Burger is Served Inside of a Leafy Lettuce Bun
38
Pizza-Stuffed Pizzas
This Decadent Savory Pie by The Vulgar Chef is Topped with More Pizza
37
Comprehensive Seafood Meals
The $5 Reel Deal Box from Long John Silver's Includes Chicken and Fish
36
Coffee-Holding Cookies
The KFC Edible Cup Marks the Debut of the Brand's Java in the UK
35
Speedy Lunch Menus
The New TGI Fridays Menu is Designed for Those Who are Short on Time
34
Meatless Taco Muffins
These Taco Cups are Filled with Healthy Ingredients such as Butternut Squash
33
Experimental Burger Menus
Burger King Japan's Newest Dishes Feature Unusual Burger Toppings
32
Japanese-Style Onion Rings
The New Panko Onion Rings are Made with Japanese-Style Breadcrumbs
31
Meaty Breakfast Sandwiches
The New Supreme Breakfast Sandwich is Loaded with Hearty Toppings
30
Ultra-Spicy Fast Food Menus
This Chain is Bringing Back to Piquant Dishes for a Limited Time
29
Hash Brown-Stuffed Burritos
This Hybrid Breakfast Wrap Combines Two Dishes into One
28
Rapper-Guided Training Videos
Burger King's Training Video for Grilled Dogs Stars Snoop Dog
27
Fast Food Bean Burgers
The New Black Bean Burger from Wendy's is a Tasty Vegetarian Option
26
Boozy Fast Food Tacos
The New Beer Battered Shrimp Taco from Del Taco Gives Seafood an Upgrade
25
Gluten-Free Sandwich Buns
This Fast Food Restaurant is Testing Gluten-Free Buns
24
Supersized Steak Sandwiches
The New Steakzilla Burger Includes Two Beef Patties and Shaved Steak
23
Robotic Fast Food Servers
Carl's Jr. is Testing Out Employee-Free Locations That Utilize Robots
22
Cheesy Fried Chicken Tacos
This Chain is Putting a Mexican-Inspired Twist on Its Fried Chicken
21
Complimentary Ice Cream Promotions
This Chain is Celebrating Spring with Free Ice Cream Cones
20
Family Food Campaigns
KFC, Pizza Hut & World Hunger Relief Provide Food to Families in Need
19
Spicy Seafood Nuggets
The New Sriracha Shrimp Nibblers from White Castle are a Tasty Menu Addition
18
Exclusive Food Loyalty Programs
Chick-Fil-A's Member Service is VIP with Invite-Only Access
17
Burger-Ordering Chatbots
Burger King's AI Chatbot Takes Menu Orders Via Facebook Messenger
16
Chicken Sausage Breakfast Sandwiches
This New Sandwich Serves as a Healthy Alternative to Pork
15
Pretzel-Topped Burgers
This Unusual Wendy's Japan Burger is Topped with Cream Cheese and Corn
14
Size-Specific Burger Menus
This Chain is Testing Small and Large Versions of Its Signature Burger
13
Corn Chip-Stuffed Burritos
The Beefy Crunch Burrito Combines Seasoned Ground Beef with Corn Chips
12
Tangy Sourdough Burger Buns
This Hearty Burger is Served on Toasted Sourdough Bread
11
Chicken Container Printers
The KFC Memories Buckets Prints Out Polaroid Pictures of Your Friends
10
Popcorn Chicken Nachos
Delicious Popcorn Chicken is Being Added to KFC Nachos
9
Sweet Seasonal Drink Menus
These Sweet Summer Drinks are Made for Warmer Temperatures
8
Plastic Pizza Frisbees
This Toy Disc is Designed to Look Like a Realistic Cheesy Fast Food Pie
7
Piquant Chicken Bites
This Restaurant Recently Added Seasoned Jumbo Popcorn Chicken to Its Menu
6
Free Fast Food Breakfasts
This Chain is Offering a Free Breakfast Special for Two Weeks
5
Fast Food Macaron Deliveries
This Fast Food Chain is Launching Macaron Delivery in South Korea
4
Omelet-Topped Breakfast Sandwiches
The New Dunkin' Donuts' Sandwiches Feature More Eggs
3
Muffin-Topped Breakfast Sandwich
These New Breakfast Sandwiches are Served on Muffin Tops
2
Piquant Breakfast Burritos
The Del Taco Morning Menu Now Includes Mexican Chorizo Sausage
1
Cayenne-Coated Seafood
The New Nashville Hot Fish Dish Puts a Spicy Twist on Fast Food Seafood
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Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
French Fry-Shaped Pop-Ups
McDonald's Fry-Thru Only Serves Medium Fries & International Sauces
High-Performance Sports Supplements
Chew Launches Sports Nutrition Product Fastfood for Endurance
Fast Food-Inspired Nail Kits
The Nails Inc x McDonald’s Collab Plays with Famous Menu Items
Fast Food Dipping Hacks
Hellmann's Mayo McHack Helps Fans Eat Fries with Mayonnaise
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Food-Inspired Apparel Collections
Vandy The Pink Releases New Burger-Themed Apparel Collection
Healthy Breakfast Rebrands
Flourish Presents a New and Visually Bold Brand Identity
Nostalgia-Inspired Fast Food Concepts
McDonald’s CosMc’s Concept Officially Opens in Texas
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
Fast Food Chanting Challenges
McDonald's is Reviving the Big Mac Chant for Younger Generations
Cosmic Fast Food Concepts
CosMc is a Spinoff Restaurant from McDonald's
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Restaurant-Inspired Frozen Foods
These New Conagra Brands Frozen Foods Include Over 50 Options
Anime-Inspired Restaurant Campaigns
McDonald’s Unveils an Anime & Manga Series Called 'WcDonald’s'
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Tech-Fueled Alt Meats
Motif FoodWorks' Innovations Mimic Taste and Texture of Animal Meat
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Grayscale Burger Restaurants
Burger King France Made a Visually Striking Anti-Bullying Initiative
Time Travel Fast Food Ads
These McDonald's Ads Take People Back in Time to Escape Inflation
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
QSR-Inspired Nail Kits
Nails Inc Introduces its Collaborative McDonald's Collection
Playful Adult-Oriented QSR Meals
McDonald's Partners with Cactus Plant to Launch Adult Happy Meals
Digital Fast-Food Restaurants
YUM! Brands is Expanding its Technologies for Digital Sales
Mobile-Order-Only Restaurants
Chick-Fil-A is Opening a Restaurant with No Seating Space
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Customizable Sauce Dispensers
Kraft Heinz Debuts a Customizable Sauce Dispenser for QSRs
Illusory Fry Billboards
KFC is Promoting Its Fing Fing Cajun Chips with a Clever Billboard
Inflation-Fighting QSR Menus
The Taste of KFC Deals Menu Takes Value to the Next Level
Elevated Private Food Ranges
Bettergoods is the First New Store Brand from Walmart in 20 Years
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Bold Burger Lineups
Huddle House Has Begun Testing a Bold Burger Lineup and a New Sandwich Lineup
TikTok-Inspired Menu Items
Denny's Debuted a New Set of Creator Meal Collabarations
Healthy Eating Grocery Initiatives
Instacart Introduces New 'Instacart Health' Project
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Gen Alpha-Targeted Ice Cream Trucks
Unilever Taps Robomart to Launch 'The Ice Cream Shop'
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Halloween Food-Delivery Campaigns
Grubhub is Encouraging Customers to Order-In with New Campaign
Family-Focused Learning Toys
Chick-fil-A Debuts a Family Game Brand to Inspire Family Playtime
Restructured Bakery Brands
McDonald's Announed that it is Discontinuing the 'McCafe Bakery' Brand
Nutritious Meal Delivery Service
Factor's Meal Delivery Service Revolutionizes Healthy Eating
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Expansive Tex-Mex QSR Menus
These New Taco Bell Menu Items are Arriving for 2024
Craveable Frozen QSR Meals
Taco Bell at Home Cravings Kits Help Fans Make Menu Classics at Home
Film-Celebrating Plant-Based Nuggets
Fry's Plant-Based Nuggets are Celebrating Chicken Run 2
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Plant-Based Meat Diner Partnerships
IHOP and Impossible Foods Will Offer Meat-Free Fare to Diners
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Fry Lover Travel Campaigns
McDonald's Frequent Fryer Program Lets You Try International Fries
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Digitally Led Bakery-Cafes
Panera's Small-Format Store Has a Digitized Menu & Tracking Screens
Virally Inspired Frozen Entrees
Counter Creates Macro-Balanced Frozen Foods with Content Creators
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Plant-Based Chicken Alternatives
Recreate Foods Makes Nuggets, Filets & More for Foodservice
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
Restaurant Chain-Branded Baked Goods
Panera Brands Launches New CPG Bagels, Baguettes, and Muffins
Online-Only QSR Snack Packs
The Burger King Snack Box is Packed with Ample Snacks
Spicy Virtual Restaurants
The Hot Ones Pop-Up Restaurant Puts Taste Buds to the Test
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Expansive Spicy Snack Rebrands
The Flamin' Hot Brand Branches Off to Perform Standalone
Remixed Spiced Cheese Snacks
These Frito-Lay Snacks Include New and Returning Flavors
QSR-Inspired Graphic Merchandise
McDonald's and Cactus Plant Flea Market Drop a Capsule
Plant-Powered Food Halls
Saluhall is a New Dining Concept by IKEA's Parent Company
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
QSR-Inspired Grocery Products
Aldi Launches the New McDonald’s Inspired Burgers
QSR Drone Delivery Partnerships
Wendy's, DoorDash and Wing Join to Fly Food to Customers
Lunchtime QSR Meal Promotions
KFC Introduces a New Meal Deal for Lunchtime Patrons
Customized Convenience Retailer Apps
Family Express is Introducing a Personalized App Experience
Virtual QSR Drive-Thrus
Smashburger Unveils its First Virtual Drive-Thru Window
Delicious Vegan Snacks
VFS Has Launched in Pop Up Grocer’s First-Ever Brick-and-Mortar Store
Breakfast Menu Fusions
Wendy's Debuts its Chicken Strips and French Toast Sticks Bundled Together
Automated Functioning QSRs
A Robotic McDonald's May be Slowly in the Works with New Location
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Food Court Footwear Shops
Skechers' Food Spot Drives Foot Traffic to the Footwear Store
Digital CPG Catalogues
Haven's Kitchen Uses QR Codes to Advertise its Product Portfolio
Retail Food Preparation Stations
Urban Eat Debuts a Smart Retail Solution for its Food-to-Go Range
Heat-to-Eat Snack Ranges
This Urban Eat Food-to-Go Range Can Be Heated Inside its Packaging
Nutritionist-Crafted Meal Products
Jenny Craig Jenny Fresh Includes a Range of Delicious Options
Retailer Football Food Ranges
The Kroger Big Game Snack Range is Being Launched for Fans
Low-Cost QSR Snack Boxes
The Burger King $5 Snack Box Comes in Three Options
AI-Powered Food Platforms
Samsung Food Offers Access to Recipes and More
Vegan Veggie Fries
These Frozen Fries Offer a Copious Helping Of Vegetables
Nostalgic Vegan Fast Food
Mr.Charlie's Meatless Meals Make Adults Feel Like Kids Again
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
QSR-Backed SMS Marketing
McDonald's Launches a SMS Marketing Campaign Using a New Phone Number
Restaurant-Style At-Home Tacos
Taco Bell Launches the New Craving Kits for At-Home Taco Night
Revised QSR Packaging Policies
YUM Brands Unveils a New Packaging Policy for its Restaurants
Korean Street Snack Lines
Daesang Launches the New Korean Snack Lineup for Global Consumers
Breakfast-Included Sandwich Menus
The Urban Eat Relaunch Includes Foods for All Times of Day
Biodegradable Fast Food Uniforms
These McDonald's Uniforms Use 'CiClo' Fabric Technology
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Chicken Restaurant Rewards Systems
KFC U.S. Introduces a New Loyalty Program for Frequent Shoppers
Tri-Branded QSR Restaurants
Fat Brands Announces the Opening of a Tri-Branded Restaurant Location
Consumer-Driven QSR Menu Offerings
This Burger King Vote Encourages Fans to Have Their Say
Crispy QSR Chicken Burgers
The Habit Burger Grill Unveils the New 'Spicy Crispy Chicken Sandwich'
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Cost-Conscious Supersized Pizzas
Pizza Pizza's Growflation Pizza Fights Shrinkflation
Flavor-Enhanced QSR Wrap Menus
The McDonald’s McWrap and Chicken Snack Wrap Menu Has Been Revamped
Artisan-Inspired Summertime Cafe Menus
This New Dunkin’ Menu Offers New Twists on Classics
Extensive Frozen Meal Ranges
These New New Frozen Meals from Conagra Brands are Diverse
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
Digital-Only Drive-Through Lanes
UXUS Designs a Smaller McDonald’s in Forth Worth, Texas
Eco Fast Food Meals
PLNT Burger's Cool Kids Meal Inspires Kids to Make Different Meal Choices
Football Weekend QSR Promotions
The Wendy's Deal-ivery Promotion Offers Ample Deals
Influencer-Crafted Menu Items
Denny's Launched a New Social Stars Influenced Menu with TikTokers
Wing Brand Chicken Sandwiches
Wing Snob is Introducing New Crispy Chicken Sandwiches
Globally-Inspired Ready-to-Eat Foods
The Asda Food-to-Go Range Has 47 New Options
Drive-Thru Conveyor Belts
This McDonald's Drive-Thru Supports Customers on the Go
Location-Based QSR Technology
Chipotle is Integrating Location-Based Technology Into its App
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Updated Fresh Food Lines
One Stop Refreshes its Product Range to Offer Healthier and Fresher Items
Revamped Plant-Based Foods
Jack & Annie’s is Introducing Improved Recipes for Frozen Options
Affordable Clean-Label Groceries
Know & Love Offers Cost-Conscious, Clean Foods and Beverages
Stylish QSR-Backed Apparel
Panera Bread Unveils its New Menu-Inspired Merchandise Collection
Customer-Driven Pizza Menus
The Pizza Guys Fan Favorites Lineup Has Four Options
Fast Casual Kids Meals
Freddy’s Just Added Three New Freddy’s Kids Meals
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Grab-and-Go Hot Food Services
The Onvo Food on the Fly Program Prioritizes Time Savings
Heat-and-Eat Plant-Based Foods
The TiNDLE Grocery Products are Being Launched in the UK Market
Healthy Mexican QSR Bowls
Chipotle Debuts a Line of Lifestyle Bowls for Health-Conscious Consumers
Indian Cuisine-Inspired QSR Menus
The Taco Bell Desi Menu is Arriving in India
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Complimentary QSR Fries Promotions
The McDonald's Free Fries Friday Promotion is an App Exclusive
Fakeaway Grocery Store Products
These Iceland Foods Products Enable Restaurant-Inspired Meals
Burger Brand Chicken Nuggets
A&W Canada Has Added New Chicken Nuggets to Its Menu
Ultra-Fresh Deli Meals
Fresh Food For Now Debuts a New Assortment of Sandwiches, Salads, and Wraps
Customizable Donut Menus
Desert Donuts' Build-Your-Own-Donut Menu Shares Fresh, Fun Treats
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta
Piquant Plant-Based Chicken Products
These New Impossible Foods Products Come in Three Varieties
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Burger Restaurant Rewards Apps
Hat Creek Introduces a New Menu Item and a Dedicated App