Boozy Fast Food Tacos

The New Beer Battered Shrimp Taco from Del Taco Gives Seafood an Upgrade

The new Beer Battered Shrimp Taco from Del Taco gives consumers a new seafood option when it comes to fast food. While seafood dishes are available at most fast food establishments, these offerings are largely limited to fish sticks and sandwiches. Now there is a delicious new option for consumers looking for an alternative to red meat.

The new Beer Battered Shrimp Taco consists of fried shrimp coated in a rich beer batter. The shrimp is then placed in a soft flour tortilla filled with cabbage, pico de gallo and Del Fuego sauce. A lime wedge is also included on the side. For those looking for more variety, Del Taco is also introducing the Beer Battered Fish Taco, the Epic Surf & Turf Burrito and the Del Fuego Shrimp Taco.

The new menu additions are perfectly timed with the beginning of Lent, in order to give consumers more non-meat options.

Seafood Fast Food
Opportunity for fast food chains to expand their seafood offerings beyond traditional fish sticks and sandwiches.
Alternative Protein
Growing demand for non-meat protein options in fast food, creating opportunities for innovative seafood alternatives like beer-battered shrimp.
Lent Season Promotions
Creating limited-time seafood promotions during the Lent season to cater to consumers looking for non-meat options.

Where This Applies

Fast Food Industry
Fast food chains can capitalize on the growing demand for seafood options by introducing innovative seafood menu items and expanding their non-meat protein offerings.
Seafood Industry
Opportunity for seafood suppliers and processors to partner with fast food chains and provide high-quality seafood options that meet the demand for fast and convenient seafood dishes.
Food Delivery Industry
Food delivery services can promote the new seafood options from fast food chains during the Lent season, targeting consumers who are looking for convenient non-meat alternatives.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 28%
Activity 12%
Freshness 8%

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