These examples of cross-category marketing range from QSR streetwear collections to 8-bit hotel games. A standout, W Hotels' 'Belle the Bear' mobile game, lets users of all ages compete to win real prizes and is an ode to 90s arcade staples.
Other examples like the 'Doritos Ketchup Drop' streetwear collection promote new flavors in a unique way while targeting Millennials obsessed with novelty merchandise. Delving into both niche product and experiential offerings is burger brand Shake Shack, recently launching 'Shack Track & Field,' an exclusive workout series that promotes a healthy lifestyle balance. The brand also dropped an exclusive line of Kidrobot plushies that celebrates popular menu items while targeting both Gen-Z consumers and adult toy collectors.
Diptyque's Hotel Café Royal afternoon tea service, Google's donut shop pop-up and Glossier and Momofuku Milk Bar's collaborative lip balm round off this list and speak to brands' growing desire to delight and surprise consumers with unconventional marketing tactics.
45 Examples of Cross-Category Marketing
45
Restaurant Sneaker Purchases
Nike's Momofuku Sneakers Can Only Be Purchased by a Photo of the Menu
44
Gaming App Pop-Up Cafes
The Candy Crush Cafe Was Hosted Over a Two-Day Period in London
43
Gamer Pop-Up Hotels
Xbox's 'Stay N' Play' Provides Gamer-Specific Hotel Suites
42
Fashionable Cafe Popups
La Boutique's Jardin De La Boutique Activation Partners with Bhava Cafe
41
Female Friendship Events
Diet Coke's Girl's Night Launched the Get the Gang Back Together Campaign
40
Alcohol eCommerce Bars
The Amazon Bar Promotes Alcoholic Drinks Available Through Amazon
39
Chocolate-Centric Pop-Up Camps
Cadbury's 'Creme Egg Camp' Appeals to Hungry Chocolate Lovers
38
App-Connected Unstaffed Pop-Ups
The WeChat 'WeLive' Shop May Only Be Accessed Through WeChat
37
Millennial-Targeted Glitter Lip Balms
Glossier and Momofuku Milk Bar Created Birthday Balm Dotcom
36
Fragrance-Themed Tea Services
London's Hotel Café Royal is Now Hosting a Diptyque Afternoon Tea
35
Luxe Designer Nail Bars
Christian Louboutin's Nail Bar Opened in Paris for the Holidays
34
Streaming Service Comic Books
The First Netflix Comic Book Will Be Titled 'The Magic Order'
33
Adaptogenic Cafe Cookbooks
The Moon Juice Cookbook Features 75 Recipes for Healing Food and Drink
32
Fast Food-Branded Fitness Clubs
Shack Track & Field is a Workout Group Funded by Shake Shack
31
Falconry-Focused Luxury Vehicles
This Bentley for Falconry is Customized for a Niche Hobby
30
Marathon Recovery Pop-Ups
District Vision Opened an Exclusive Pop-Up in the Mindful Athlete Shop
29
Cafe Car Dealerships
You Can Buy a Latte and Rent a Car at Toyota's 'Drive to Go' Concept Space
28
Mystery Series Pop-Up Restaurants
The Riverdale Popup Restaurant is Happening in Toronto
27
Fitness-Focused Writing Workshops
Toronto's Bond Running Recently Hosted an 5K Run for Writers
26
8-Bit Hotel Games
'Belle the Bear' is a Frogger-Style Game from W Hotels That Offers Real Prizes
25
Exclusive Fast Food Plushies
The Kidrobot x Shake Shack Collection Features Food-Themed Characters
24
Cryptocurrency Chicken Buckets
KFC's 'Bitcoin Bucket' Can Only Be Purchased with Bitcoin
23
Ketchup Chip Streetwear
The 'Doritos Ketchup Drop' Includes Apparel Inspired by the Chip Flavor
22
QSR Uniform Streetwear
White Castle is Collaborating with Telfar on a Clothing Collection
21
Search Engine Donut Shops
Google is Opening Pop-Up Donut Stores in Major Cities
20
Colorful Co-Branded Lemonades
Pressed Juicery and Vogue Teamed Up to Make Vibrant Juice Lemonades
19
Pizza-Ordering Sneakers
The Pizza Hut 'Pie Tops' Order Pizza Delivery with a Single Press
18
Musical Snack Campaigns
Doritos and WondaGurl Teamed up to Record Chip-Inspired Beats
17
Cryptocurrency Restaurant Rewards
A Chain of Hooters Locations Unveiled Its Own Cryptocurrency
16
Co-Branded Food Delivery Robots
Top Chef x Postmates Robots Delivered Food in Los Angeles
15
Co-Branded Cartoon Cinnamon Rolls
For a Limited Time, KFC is Selling Cinnamorol's Cinnamon Roll
14
High-End Hollywood Hotel Dispensaries
The Standard Will Launch America's First In-Hotel Dispensary
13
Spin Class Wedding Gifts
SoulCycle Teamed Up with Zola for a Special Wedding Registry Offer
12
AR Cafe Dates
Sendai’s BLUE LEAF CAFÉ is Offering Virtual Dates with Hatsune Miku
11
Comic Strip Hardware Ads
These Lowe's Comic Book Ads Highlight the Store's New Products
10
Burger Chain Chatbots
Shakebot Can Answer 300 Common Shake Shack-Related Questions
9
Pancake-Themed Holiday Sweaters
IHOP is Selling Special Charitable Sweaters for Christmas
8
Meditative QSR Videos
The 'KFC Comfort Zone' Shares Relaxation, Mindfulness and Affirmations
7
Fruity AR Coloring Books
Fruit Shoot Made an Interactive Game That Entertains Kids at Restaurants
6
Branded Sound Baths
Bompas & Parr and Christie's Restorative Experience Heals Through Sound
5
Exclusive Space-Themed Phones
The 'Star Wars' OnePlus 5 Coincides with the Latest Film's Release
4
Pizza-Ordering Parkas
The 'Pizza Parka' Spotlights Innovations in Pizza Hut's New Delivery Pouch
3
Chip Bouquet Proposals
This Hockey Game Proposal Was Executed Using Doritos Ketchup Roses
2
Hybrid Gaming Campaigns
Doritos' #Playbold Campaign Fuses Live & Video Gaming Experiences on Xbox
1
Beauty-Centric Diet Books
Clarins' 'Beauty in My Plate' Book Spotlights Anti-Aging Eating Habits
Related Ideas
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Game-Themed Apparel Collections
BoxLunch and Super Mario Bros Launch Collaborative Apparel
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Cat-Inspired Camera Collections
Hello Kitty's Strawberry Kawaii Collection is Nostalgic and Fresh
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
Expansive QSR Toy Ranges
McDonald's Japan Hello Kitty Happy Meals Mark the Character's Birthday
Luxury Fashion-Branded Hospitality Projects
Coach Debuts Restaurant & Coffee Shop in Indonesia
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Fast Food-Inspired Nail Kits
The Nails Inc x McDonald’s Collab Plays with Famous Menu Items
Snack-Stashing Boots
Pringles x Crocs Collaborated on Footwear Inspired by Crisps
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
All-Pink Corner Shops
The Proper x Barbie Shop Shares Co-Branded Popcorn Packs
Food-Inspired Apparel Collections
Vandy The Pink Releases New Burger-Themed Apparel Collection
Luxury Resort Wear
Wheat Aims to Elevate Hotel Boutiques with Luxury Resort Wear
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Anime-Inspired Restaurant Campaigns
McDonald’s Unveils an Anime & Manga Series Called 'WcDonald’s'
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
QSR-Collaborative Streetwear Designs
Burger King and FILA Join Forces on a New Collection
Provocative Spread Pop-Ups
The Marmite Dark Room Entices Gen Z to Experience an Iconic Spread
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
French Museum-Themed Tech Accessories
The Louvre Museum and CASETiFY Join Forces on a Capsule
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Music-Informed Fashion Collections
Roc Nation and Moncler Join Forces on a New Capsule
QSR-Inspired Nail Kits
Nails Inc Introduces its Collaborative McDonald's Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Luxury-Inspired Chocolate Campaigns
The Toblerone 'Never Square' Campaign Takes a Cheeky Approach
Pizza-Inspired Streetwear Collections
Dinner Service Ny Debuts the Prince Street Pizza Collection
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Collaboration QSR Merch Collections
The McDonald's x graniph Collection is Retro-Inspired
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
CPG-Inspired Ice Creams
The Ice Cream Project by Anya Hindmarch Features Flavors Like Frozen Peas
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Character-Themed QSR Apparel
McDonald's Collaborates with Loungefly on a New Vintage Collection
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Food-Inspired Branded Streetwear
The New Spam Clothing Line Highlights the Iconic Umami Flavor
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Nostalgic Cosmetic Cases
Caboodles x Taste Beauty x Hershey's Collaborated on a Beauty Organizer
Stylish Streetwear Capsules
Splitdat Releases a New Collection Called 'Everybody Eats'
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Firebrand Chef Cracker Ads
Triscuit Leverages Gordon Ramsay in Unapologetically Wholesome Campaign
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
QSR-Collaborative Skate Collections
The Palace McDonald's Collection is an Unconventional Capsule
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Board Game-Themed Fashions
The Shoe Palace x Monopoly Collection Includes an Array of Styles
Luxe Monogrammed Spring Apparel
adida and Gucci Join Forces on a New Capsule for SS23
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Luxury Beauty Relaunches
Marc Jacobs Beauty is Relaunching on the Market with Coty
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Couple-Themed QSR Merchandise
The McDonald’s Cardi B & Offset Meal Merch Collection is Romantic
QSR-Backed Clog Capsules
Crocs and McDonalds Release a Collaborative Clog Capsule
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Regionally Inspired Retail Destinations
Japan & France Converge in the Kenzo Dubai Boutique Design
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
QSR-Inspired Apparel Collections
McDonald's and CLOT Launch Apparel Collection with Meal Packaging
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Retailer-Collaborative Fall Streetwear
Stüssy Presents Another Collection Alongside DSM London
Collegiate Esports Tournaments
Coca-Cola and McDonald’s Extend their Partnership with Brag House
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
Mix-and-Match Self-Care Products
The one+other Beauty and Personal Care Brand is Only at CVS
Syrup-Inspired Coffees
IHOP & Kraft Heinz Collaborated on Pancake-Inspired Coffee
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
Gamer-Targeted Snack Promotions
Doritos and Xbox Partnered to Celebrate the Release of Starfield
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Hip Hop-Honoring Exclusive Campaigns
Hennessy and cHIP sHOP Join Forces on a New Campaign
Fast Food Plushie Collaborations
McDonald's Singapore and Hello Kitty Release Eight Plushies
QSR Movie Merch Collections
Arby’s x GOOD BURGER 2 Merch Celebrates the Upcoming Movie
Breakfast QSR Marketing Campaigns
IHOP Partners with TikTok for Newest Release
QSR Donut Partnerships
McDonald's and Krispy Kreme Have Teamed Up for a Cafe Trial
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
Eclectic Mall Food Halls
CF Toronto Eaton Centre is Set to Introduce Queen's Cross Food Hall
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Toronto-Based Food Emporiums
CF Toronto Eaton Centre to Welcome Queen's Cross
Label-Backed Musical Merch
Warner Music Partners with DRESSX for Digital Merchandise Collections
Convenience Store Condiment Collections
The Cottage Delight Convenience Range is Accessible
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Cow-Themed QSR Campaigns
Chick-fil-A Debuts a New Virtual Game and Merchandise Collection
Provocative Caviar Brands
For National Caviar Day, the Caviar Category is Being Boldly Reinvented
Tasty Convenience Retailer Snacks
The Rutter's Lover's Inspired Food Menu is Available 24/7
Adorable Cartoon-Themed QSR Meals
McDonald's Hello Kitty Prosperity Meal Celebrates 50th Year
Stylish QSR-Backed Apparel
Panera Bread Unveils its New Menu-Inspired Merchandise Collection
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops