In this modern age, it takes much more than a straight-forward logo to attract consumers, and these abstract branding techniques are some fantastic examples of how marketers are utilizing artistic designs to capture buyers.
While some retailers opt to go the simple route by branding their product in clear-cut designs with ordinary imagery, these abstract designs are rather showcasing much more complex and thought-provoking logos, encouraging buyers to have a closer look. By creating an artistically branded product with intricate and imaginative concepts, retailers are challenging consumers to look more closely in order to examine the product on a much more personal level.
From packages shaped in an unusual three-dimensional form to pasta boxes designed with colorfully artistic features, these abstract branding techniques will surely capture a consumer's attention with its outside-the-box designs.
29 Abstract Branding Techniques
From Bewildering Abstract Branding to Warped Perforated Packaging:
Tana Makmanee — Jul 11, 2013 — Marketing
29
Bewildering Abstract Branding
The Designer of Gesture and Packaging Was Thinking Outside the Box
28
Artistic Alcohol Bottles
1800 Tequila and Proximo Spirits Inc. Create Alcoholic Art
27
Polygonal Body Cleansers
Morfoze Polyhedron Soap Explores a Rigid Dimenson for Softer Skin
26
Insect Wing-Inspired Branding
BEEloved Honey by Tamara Mihajlovic is Full of Refracted Forms
25
Tetris Sneaker Boxes
Curious Shapes of Breat's Shoe Packaging Have a Playful and Appealing Look
24
Burgeoning Plant Food Branding
Root Fertilizer Packaging is Naturally Endearing
23
Contemporary Artistic Branding
Querida Carmen Soup Packaging Expresses its Ingredients Exquisitely
22
Masterpiece Product Marketing
Claramunt Olive Oil Packaging Embodies the Image of a Work of Art
21
Artsy Makeup Merchandizing
Laqa & Co. Packaging Celebrates the Creativity of Painting One's Face
20
Quirky Soft Drink Branding
Hugh Heffernan Creates Kitschy Soda Packaging for Elixir
19
Artistic Beverage Branding
Malaga Conarte Wine Packaging Was Inspired by the Artist's Palette
18
Artistic Alcoholic Branding
Derouen & Co Designed a Can That Shows the Drink's Personality
17
Graphic Geometric Branding
SNZ Essence Soap Packaging Celebrates the Square
16
Contoured Bodywash Branding
Skir Luxus Packaging Mimics a Meandering Earth Motif
15
Ludicrous Luchador Liquor Bottles
1800 Tequila Essential Artists Embrace Mexican Wrestling Culture
14
Misshapen Figurine Merchandizing
Kiwi Talisman Packaging Has a Warped Form for its Inhabitants
13
Perplexing Etching Branding
The De Vino Wine Bottles Feature Some Peculiar Art
12
Warped Perforated Packaging
SeriousMilk Chocolate Branding Captures Abstract Creaminess
11
Simple Geometric Packaging
The Ticino Chocolates Wrapper is as Minimalistic as the Product
10
Pyramidal Chip Merchandizing
Kellogg's Lites Packaging Targets New Consumers
9
Twisted Toiletry Branding
Currenna Hair Care Packaging Turns Back the Clock
8
Abstract Logo Mash-Ups
These Jorge Oswaldo Designs Reconstruct Famous Brand Logos
7
Artistic Candy Packaging
Bessermachen DesignStudio Makes Multiple Designs for Henrik Konnerup
6
Delightfully Doodled Branding
Ivolia Lightbulb Packaging Endeavors to Endear Consumers
5
Bold Floral Branding
Orla Kiely Toiletries Packaging Bears Her Beautiful Geranium Motif
4
Punchy Shampoo Branding
Hairshop J-Line Packaging Has a Visual Volume to Complement its Contents
3
Logo-Branded Blankets 2
Corporate Security Blankets
2
Paint Set Cosmetics Packaging
The Aerie Makeup Line is for the Maquillage Maestro
1
Abstract Spaghetti Branding
iPates Pasta Packaging Appeals to the Young and Hungry
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