There is some serious bad arse creativity in this cluster. I may be a teeny bit biased, but here are (in my opinion) the best PR stunts from 2008, featured on Trend Hunter. Some are better than others, but all are immensely creative.
From UFOs and real men vending machines, to replacing diamonds with diamonds, and the blatantly strange; it is not on coverage, awards or any of that nonsense, it is based solely on a judging panel of one: Me!
Good work, peace, love and many brain storms!
60 Creative PR Trends of 2008
56
Breast Cancer Awareness Auctions
Christina Applegate Donates Ribbon Roses
55
Billboards Made of Money
Chevrolet Aveo Penny Billboard Disappears in Minutes
54
Chocolate Billboards
Giant Cadbury Bar
53
Tampon Chandeliers
O.B.
52
Billboards That Hatch
McDonald's Giant Egg Hatches Daily
51
Living Shoes
Grass Flip Flops for Krispy Kreme
50
Yodeling Alp Girls to Promote Dairy
Heidi Klum in “Who's Got Milk?”
49
Photos Made of Real Grass
HSBC's Wimbledon Billboards
48
$20,000 Game Board
Diamond Scrabble
47
Mashed Potato Cones
Aunt Bessie's All-Weather Alternative to 99 Flake
46
Controversial Taste Testing
Burger King Whopper Virgins
45
Famous Apples to Promote Cereal
Eve & Snow White for Kellogs
44
Innocent Drinks Summer Bingo
43
Luxury Branded Cars
The Veuve Clicquot Bentley
42
Fastfood Perfumes
The Burger King Flame Lets You Smell Like A Cheeseburger
41
UFO Crash PR Stunts (Update)
TrendHunter.com's Cowbag Confesses to Knowing All
40
Guerrilla Fairytale Campaigns
Rapunzel for Pantene
39
X-Ray Body Paint
Art To Promote Healthy Eating
38
Publicity Stunt Secrets
Truth Behind UFO Revealed
37
Pestival Launches In London
36
Fast Food Financial Bailouts
Burger King's Guerrilla Wallet Campaign
35
Peach Sculpture
PR Disguised as Public Art
34
Baked Bean Sommeliers
Heinz Bean Bars in London
33
Dating Unicorns
“Mingle” Online Dating Campaign
32
Liquified Rotten Cheese
Blue Stilton Milk Shake
31
Guerrilla Movie PR Stunts
Chucky Unleashed in Times Square
30
Twitter Cookies
Fortunes Based on Real Tweets
29
Glam Rock Dairy Promotions
White Gold Targets Milk-Drinking Teens (UPDATE)
28
Texting Olympics
LG Canadian Texting Championship
27
Controversial Bath Bombs for Charity
Lush Guantanamo Bay 'Bombs'
26
Guerrilla Trashcan Makeovers
The Five Black Bins Project
25
Junkfood Branded Christmas Trees
Bring Yuletide Cheer With Logornaments
24
Wagon Wheeled SUVs
Medieval Design Meets Modern Bling
23
Human Vending Machine
22
Branded Urban Forestry
The Veuve Clicquot Umbrella Tree
21
Giant Flip Flop Flower Beds
Guerrilla Havaianas Ad
20
Blowtorched Toast Art
The X Factor Judges Immortalized in Bread Sponsored by Warburtons
19
6,000-Calorie Dinners
Artery-Clogging Cuisine
18
Suspended Bed Billboards
Crowne Plaza Publicity Stunt
17
Guerrilla Album Campaigns
UltraSuperNew's ‘The Last Shadow Puppets' Promo
16
Flowers as a Font
25,000 Red Roses for De Beers Ad
15
Toddler-Themed Christmas Decor
The Teletubbies Christmas Tree
14
Grand Canyon Climbing Robots
Panasonic Evolta PR Stunt
13
Bring Your Parents To Work Day
New Spin on Old Tradition
12
Designer Graffiti Easter Eggs
Celebrity Eggs For Charity
11
Luxury Branding Of Cheap Cars
Hermes Makeover 2CV
10
Land of Chocolate
Hershey's Pure Campaign
9
Car Fashion
The 'Carsage' For Your Wheels
8
Taking a Break on the Red Carpet
'KitKat Senses' Teamed With 'Girls Aloud'
7
Paying for Poorly-Wrapped Gifts
'Crap Wrap' is Perfect for the Super-Lazy Man
6
Branded Animal Activist Burials
PETA Painted Coffins
5
Guerrilla Album Launches
Guns & Roses Hype ‘Chinese Democracy' by Bicycle
4
Penguins Dressed in Santa Suits
Arctic Birds Play Kris Kringle for PR
3
Pork Pie Ice Cream
Disgusting British Flavoured Ice Cream
2
Custom Nintendo Proposals
Will You Mario Me?
1
Cherry Tree Rentals
CherryAid
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Exclusive Energy Drink Installations
Red Bull Debuts 'Red Bull Mirage' at Coachella
Playfully Serious Designs
Nik Bentel Studio Pivots from the Whimsical to the Playfully Serious
AI-Powered Creative Marketing Tools
RYA x Qrious Insight Partner for Ad Campaign Generation
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Actor-Fronted Men's Fragrance Campaigns
Prada’s Paradigme Fragrance Taps Tom Holland
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Sponteneous Beach Club-Inspired Campaigns
Casablanca Debuts the Beach Club 2026 Campaign
Provocative Soda Stunts
Evolution Fresh x Bretman Rock Hosted a Soda-Powered Car Wash
Series-Inspired Newspaper Pop-Ups
Peacock Featured a Custom Newsstand for ‘The Paper’
Debunking Skincare Campaigns
The Periodic Fable by The Ordinary Exposes Beauty Industry Buzzwords
Cinema-Inspired Fashion Campaigns
Brunello Cucinelli Released Cinema Meraviglia for the Holidays
Vibrant High-End Jewelry Collections
Stephen Silver Fine Jewelry Debuts Its Spring/summer Capsule
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Ultra-Chic Bridal Jewelry Lines
Ecksand's 2025 Engagement Ring Round-Up is Stunning & Eye-Catching
Elevated Fall Tennis Fashion
The Y-3 FW25 Tennis Campaign Blends Performance with Bold Design
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Crystal-Encrusted Eyewear
the Oakley x Swarovski Sunglasses Sparkle with 867 Gems
Star-Backed Alcohol Campaigns
This Dom Pérignon Campaign Unites Creators in an Artistic Tribute
Cleverly Branded Energy Drinks
Fire Brands Targets Gen Z with Playboy Energy Drink
Reimagined Artwork-Based Travel Campaigns
Plaza Premium Group Debuts 'The Art of Travel'
Bright Color-Based Spring Fashion
Yuki Yagi Designs the New SS25 vowels Capsule
Millennial Pink-Inspired Apparel
UNIQLO Features Practical Spring Pieces in Signature Pink Hues
Pro-Aging Campaigns
Oura Challenges Cultural Perceptions with 'Give Us the Finger'
Influencer-Driven Consumer Insight Tools
Brilli™ is a New Tool That Disrupts Food Research
Branded Power Banks
Reale Actives Created a Wireless Battery Pack for Recharging on the Go
Phone-Free Crafting Experiences
Pinterest Brought a Phone-Free Experience to the Desert
Haute Auto Pattern Campaigns
The Audi Car Couture Ad Turns Car Parts into Dressmaking Layouts
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
At-Home Beauty Tech Pop-Ups
Ulike Hosted its 'Endless Summer Pop-Up' in Santa Monica
Whimsical Heirloom-Quality Symbolic Talismans
3 Graces of Gold Debuts the Plot Twist Collection
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Drug-Themed April Fool's Gags
Innocean Berlin's Glory Over Pain Corporation Campaign is Satirical
Provocative Tequila Campaigns
PATRÓN's ‘Censored Truth’ Sheds Light on Transparency
Hop-Infused Sparkling Water Campaigns
HOPWTR Debuts the 'Drink Whatever You Want' Campaign
Tequila Diamond Brooches
1800 Tequila Crafted a First-of-Its-Kind Gem from Ultra-Premium Tequila
Cinematic Soda Campaigns
Diet Coke and The Devil Wears Prada 2 Partnered for a New Campaign
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Humanoid Robot Games
The Great Robot Olympics Reveals Both Promise and Prose in Ai Evolution
Rebellious 90s-Inspired Eyewear Designs
Oakley Has Resurrected Its Straight Jacket Sunglasses
Film-Inspired Vodka Marketing Campaigns
GREY GOOSE Partners with The Devil Wears Prada 2
Art-Promoting Campaigns
Beige Billboards Spark a Bold Call to Save Charlotte’s Art Scene
Retro AI Radio Stations
The Fizz FM is the First Branded Radio Station Made Entirely with AI
AI-Embracing Asian Cuisine Ads
The Teriyaki Madness What's with Bob? Ad Was Created with Genre.ai
Statement-Making High-Jewelry Designs
Louis Vuitton Presents the Virtuosity High Jewelry Capsule
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Dessert-Shot Fashion Campaigns
Stella McCartney's Summer 2026 Campaign is Shot in Qatar
Jeweled Awareness Art Piece
The Real Crown Jewels Spotlight Testicular Cancer Awareness
Creatively Shot Footwear Campaigns
Christian Louboutin Releases the Creative Spring 2026 Campaign
Sparkling Social Beverages
Mingle Mocktails is Leveraging April Fool’s to Launch Pomegranate Spark
Dynamic Scent-Inspired Fashion Presentations
Startup Fashion Week 2026 Concluded Its Program
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Celebrity-Backed Luxury Menswear Campaigns
Louis Vuitton Taps Jeremy Allen White and Pusha T
Pop Culture-Inspired Beauty Campaigns
Peter Thomas Roth Taps 'The Summer I Turned Pretty'
Miniature Collectible Charms
The Mini Labubu Pin for Love Series Boosts Pop Mart Stock
Unconventional Vehicle Control Ads
BMW Launched its 'Heart of Joy' Campaign Featuring an Octopus
Anti-AI Apparel Campaigns
Pamela Anderson for 100% Aerie Real Rejects AI-Generated People & Bodies
Celeb-Supported Fragrance Campaigns
Prada's Paradoxe Radical Essence Taps Emma Watson
Inaugural Zero-Proof Awards
Bottle Raiders Has Established the Inaugural Zero Proof Choice Awards
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Cinematic Denim Campaigns
Levi’s Enlists Shaboozey and Matty Matheson to Reimagine Western Staples
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Global Sourcing-Focused Innovation Events
Made-In-China.com Hosted the Amazing April 2026 Event
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Bold Eyewear Collection Campaigns
Vogue Eyewear Unveils Its 'No Rules Club' SS25 Campaign
Character-Driven Fashion Newsletters
The RealReal Creates The RealGirl Luxury Consignment Series
Actor-Endorsed High-End Jewelry Campaigns
Bulgari Expands Serpenti Line with Six Jewelry Designs
Branded Summer Lunches
MESHKI Debuts Its Viva Resort ’25 Collection with a Soirée in St. Tropez
Art-Tech Zine Collaborations
twentynine zine Turns AI Nostalgia to Art Using Yoga 9i Aura Edition
80s-Inspired Bag Campaigns
BÉIS-ERCISE Spotlights a Bright New Color in BÉIS' Sport Collection
Modern Nightlife Fashion Collections
Ksubi Dropped Its 12-Piece After-Dark Capsule
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
AI-Powered Satirical Ads
Dollar Shave Club Uses Generative AI To Skewer Corporate Culture
Divergent Chewing Gum Campaigns
Trident's TriDifferent Inspired Gen Z to Break Away from Sameness
Global Misinformation Campaigns
Reuters Utilizes AI for 'Pure News, Straight from the Source'
Brand-Creator Matchmaking Events
Dhar Mann Studios & Brand Innovators Hosted a Speed Dating Event
Humorous Hotel Campaigns
Marriott Bonvoy x Mercedes-AMG PETRONAS Formula One Launch a Social Ad
Satirical Destination Marketing Videos
The Viral Switzerland is Fake is Cheeky and Tech-Driven
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Interactive Luxury Brand Storytelling
Hermès Presents the Interactive Mystery at the Grooms
Limited-Edition Designer-Forward Collaborations
Black Market Debuts the Highly Anticipated Capsule
Nostalgic Brand Ambassador Revivals
Dos Equis Reintroduces the Most Interesting Man in the World
Ultra-Elegant Holiday Fashion Campaigns
Stuart Weitzman & Keke Palmer Present 'Life of the Party'
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Classic Fashion Campaigns
Perry Ellis International Marks 70 Years of Its Original Penguin Brand
Underrated Travel Locations
Intrepid Travel Has Released Its Annual Not Hot List
AI-Enhanced Y2K Ads
Starwash by Carl's Jr. Recalls a 2000s Ad with Paris Hilton
Gaming Style Capsules
The Nike x Martine Rose Campaign Spotlights Esports Athletes as Modern Icons
Senior Creative Teams
Tosti Creative Put Out a Call for Senior Creatives Aged 70 and Older
Human-Centric Marketing Agencies
Literal Humans Prioritizes Authentic Storytelling Over AI Content
Youth-Led Holiday Campaigns
Where are You Going? Showcases a Global Portrait of Young Creators
Handcrafted Jewelry Brands
Pretty Weird Embraces Unconventional Materials with Nostalgic Themes
Human Connection-Themed Art Installations
Prada Presents the Satellite Exhibition in Tokyo
90s-Era Snack Product Campaigns
The Pringles One You Pop Campaign Revives the Tagline for Gen Z
Presence-Boosting Bar Campaigns
'She's Got a Tab' Revives the SVEDKA Robot & Real-Life Connection
Auto-Inspired Online Marketplaces
Goodyear's The Vault is Sure to Excite Auto Enthusiasts
Extraordinary Rentable Venues
Peerspace Announces Its 2026 Open Door Awards
Carrier Pigeon Campaigns
The Travel Agency's Viral Project Pigeon Spiked Social Media Engagement
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Hyperreal Safety Installations
Sunburnt Car by TBWA\Eleven Visualizes In-Car UV Exposure
Universal Language-Celebrating Luxury Campaigns
Bottega Veneta Releases 'Craft is Our Language'
Wellness Recovery Events
Toronto's The Wellness Club Hosts an Immersive Social Wellness Experience
Balancing New Year Campaigns
Recess' You Don’t Need A New You Challenges Tired January Marketing
Anti-Bias Fashion Unveilings
Primark Created "Kim Parr" to Challenge Preconceptions
Immersive Art Installations
Satellites II by Kojima and Refn takes over Prada Mode NYC
Pixelated Runway Displays
Fendi Works Together with Marc Newson for a Dynamic Set at Ss26
Girded Billboard Posters
Irn-Bru And Lucky Generals Introduced Girders Posters
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Human-First Marketing Agencies
Alev Digital Prioritizes Human Creativity Over AI-Generated Content
Brand Motif-Centric Fashion Lines
Anti Social Social Club Debuts Its Spring/Summer 2026 Collection
Question-Driven Brand Revisions
NPR Turns its Logo Into Question Words
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
Spring-Ready Outdoor Apparel
Earth\Studies Launches a New Performance Articles Capsule
Creative Network Rebrands
Iris Worldwide Unveils a Provocative, Transformational Rebrand
Cash-Prize AI Rewards
KPMG Launches the 'AI Spark Innovation Awards'
Creative-Empowering Sparkling Wines
Spritz 21 Launches its New Product at Hexham's Tannery Pub
Courtroom-Style Campaigns
CHIMI's the Trial Spring Summer 2026 Examines Performative Culture
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
Nostalgic Slap Bracelet Giveaway
The Human Bean Gives Slap Bracelets With its 90s-Inspired Drinks
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Media Exposure Platforms
PrBoost Delivers Scalable Brand Publicity Across Trusted News Sites
AI-Powered Media Outreach
Dazzle Uses AI To Match Your Story With the Right Journalists Fast
Creative Protest Archives
Pocket Protests Showcases Global Creative Resistance Against Fascism