There is some serious bad arse creativity in this cluster. I may be a teeny bit biased, but here are (in my opinion) the best PR stunts from 2008, featured on Trend Hunter. Some are better than others, but all are immensely creative.
From UFOs and real men vending machines, to replacing diamonds with diamonds, and the blatantly strange; it is not on coverage, awards or any of that nonsense, it is based solely on a judging panel of one: Me!
Good work, peace, love and many brain storms!
60 Creative PR Trends of 2008
57
Breast Cancer Awareness Auctions
Christina Applegate Donates Ribbon Roses
56
Billboards Made of Money
Chevrolet Aveo Penny Billboard Disappears in Minutes
55
Chocolate Billboards
Giant Cadbury Bar
54
Tampon Chandeliers
O.B.
53
Billboards That Hatch
McDonald's Giant Egg Hatches Daily
52
Living Shoes
Grass Flip Flops for Krispy Kreme
51
Yodeling Alp Girls to Promote Dairy
Heidi Klum in “Who's Got Milk?”
50
Photos Made of Real Grass
HSBC's Wimbledon Billboards
49
$20,000 Game Board
Diamond Scrabble
48
Mashed Potato Cones
Aunt Bessie's All-Weather Alternative to 99 Flake
47
£95 Fast Food Burgers (Part 2)
Burger King Reveals Kobe Beef Burger
46
Controversial Taste Testing
Burger King Whopper Virgins
45
Famous Apples to Promote Cereal
Eve & Snow White for Kellogs
44
Innocent Drinks Summer Bingo
43
Luxury Branded Cars
The Veuve Clicquot Bentley
42
Fastfood Perfumes
The Burger King Flame Lets You Smell Like A Cheeseburger
41
UFO Crash PR Stunts (Update)
TrendHunter.com's Cowbag Confesses to Knowing All
40
Guerrilla Fairytale Campaigns
Rapunzel for Pantene
39
X-Ray Body Paint
Art To Promote Healthy Eating
38
Publicity Stunt Secrets
Truth Behind UFO Revealed
37
Pestival Launches In London
36
Fast Food Financial Bailouts
Burger King's Guerrilla Wallet Campaign
35
Peach Sculpture
PR Disguised as Public Art
34
Baked Bean Sommeliers
Heinz Bean Bars in London
33
Dating Unicorns
“Mingle” Online Dating Campaign
32
Liquified Rotten Cheese
Blue Stilton Milk Shake
31
Guerrilla Movie PR Stunts
Chucky Unleashed in Times Square
30
Twitter Cookies
Fortunes Based on Real Tweets
29
Glam Rock Dairy Promotions
White Gold Targets Milk-Drinking Teens (UPDATE)
28
Texting Olympics
LG Canadian Texting Championship
27
Controversial Bath Bombs for Charity
Lush Guantanamo Bay 'Bombs'
26
Guerrilla Trashcan Makeovers
The Five Black Bins Project
25
Junkfood Branded Christmas Trees
Bring Yuletide Cheer With Logornaments
24
Wagon Wheeled SUVs
Medieval Design Meets Modern Bling
23
Human Vending Machine
22
Branded Urban Forestry
The Veuve Clicquot Umbrella Tree
21
Giant Flip Flop Flower Beds
Guerrilla Havaianas Ad
20
Blowtorched Toast Art
The X Factor Judges Immortalized in Bread Sponsored by Warburtons
19
6,000-Calorie Dinners
Artery-Clogging Cuisine
18
Suspended Bed Billboards
Crowne Plaza Publicity Stunt
17
Guerrilla Album Campaigns
UltraSuperNew's ‘The Last Shadow Puppets' Promo
16
Flowers as a Font
25,000 Red Roses for De Beers Ad
15
Toddler-Themed Christmas Decor
The Teletubbies Christmas Tree
14
Grand Canyon Climbing Robots
Panasonic Evolta PR Stunt
13
Bring Your Parents To Work Day
New Spin on Old Tradition
12
Designer Graffiti Easter Eggs
Celebrity Eggs For Charity
11
Luxury Branding Of Cheap Cars
Hermes Makeover 2CV
10
Land of Chocolate
Hershey's Pure Campaign
9
Car Fashion
The 'Carsage' For Your Wheels
8
Taking a Break on the Red Carpet
'KitKat Senses' Teamed With 'Girls Aloud'
7
Paying for Poorly-Wrapped Gifts
'Crap Wrap' is Perfect for the Super-Lazy Man
6
Branded Animal Activist Burials
PETA Painted Coffins
5
Guerrilla Album Launches
Guns & Roses Hype ‘Chinese Democracy' by Bicycle
4
Penguins Dressed in Santa Suits
Arctic Birds Play Kris Kringle for PR
3
Pork Pie Ice Cream
Disgusting British Flavoured Ice Cream
2
Custom Nintendo Proposals
Will You Mario Me?
1
Cherry Tree Rentals
CherryAid
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Fantasy Energy Drink Activations
Monster Energy Ultra Taps Pinky for a New Brand Activation
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Graphic-Adorned Summer Fashion Collections
Boys Lie's June Collection Drop Was Stunning
AI-Generated Real-World Transformations
AI-Artist Who Gives a Unique Design to Real Objects
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Vibrant Footwear Retro Campaigns
Jack Grealish Stars in the Latest PUMA Palermo Campaign
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
AI-Generated Retrofuturistic Objects
Vadim Sadovski Uses Midjourney AI for This Series
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
AI-Influenced Fashion
Collina Strada Spring 2024 Was Created with the Aid of AI
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Fictional Brand Collaboration Websites
BrXnd.ai by Noah Brier & OpenAI Imagines Brand Collabs
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Collage Art Footwear Campaigns
The Merrell 1TRL SS23 Campaign is Titled ‘My Trail’
Plastic-Heavy Fashion Campaigns
Anonymous Club and PUMA Debut a New Collaboration
AI-Inspired Fantastical Bridal Collections
Pronovias Attempts to Fuse Fashion and Technology
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Cosmically Inspired Ice Creams
Jeni's Punk Stargonaut Collection Was Made for the Solar Eclipse
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
AI-Generated Magazine Covers
Glamour Bulgaria's August Issue Has a 100% AI-Generated Photo
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
AI-Generated Topic Art
'The Art of Trending’ Creates AI Artwork From Topics Trending on Twitter
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
New Wave-Inspired Fashion Collections
ALYX and END. Debut the Neon Capsule at Milan Fashion Week
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
NFT Fashion Runways
Vivienne Tam AW23 Fused Physical & Digital Elements
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Undone Luxury Fashion
AVAVAV FW23 Ripped Clothing Right Off of the Runway
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Vibrant Design Collections
Ali Beletic and Her Studio Launch the Neon Primitivism Series
Fantastical Hyper-Utility Fashion Liness
Outlier's Fall 2024 is Titled IDEAS 7 - Dirty Dirty Jobs
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
AI CEO Humanoids
Dictador's MIKA Made an Appearance at the Salz21 Conference
Lunar Year-Themed Militaristic Apparel
maharishi Launches the Year of the Rabbit Capsule
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Loud Luxury Fashion
Moschino SS24 Pokes Fun at "Quiet Luxury" with Maximalist Styles
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Whimsical Inflatable Sneaker Concepts
UV-Zhu Uses Daily Objects for His Nike Concept Sneaker
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Hip Hop Fashion Exhibitions
MFIT Presents Fresh, Fly, and Fabulous: Fifty Years of Hip Hop Style
Collaborative Animal-Printed Sneakers
atmos Teams Up with Nike Japan for the 'Head 2 Head' Capsule
Reggae-Inspired Spring Fashion
Nicholas Daly Presents the Reggae Club Capsule for SS24
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
Dreamy Collaborative Diamond Jewelry
Bleue Burnham & Sky Diamond Unveil their Vault Altitude Range
Talent-Focused Creative Capsules
Swarovski Debuts a Collaboration with Dover Street Market Paris
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Y2K-Inspired Tooth Jewelry
FACULTY Tooth Gems Come in Six Color Options
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Outdoor-Inspired Collaborative Capsules
Merrell 1TRL & Trippin Unveils the Natural Highs Campaign
Futuristic Cityscape Activations
Coca-Cola Y3000 Zero Sugar Took Over the Las Vegas Sphere
Logo-Detailed Rare Hi-Top Sneakers
JOOPITER Presents Rare Nike SB Chasing Grails Dunk High Shoes
March Madness Chip Ranges
The Pringles March Mustache Collection Celebrates Basketball Stars
Charismatic Traditional Spring Fashion
Charles Jeffrey LOVERBOY Drops STATANT PASSANT RAMPANT
Glitter-Accented Luxe Menswear
LOEWE Presents its New Collection of Menswear for the SS24 Season
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Newspaper-Inspired Apparel Collections
PUMA and STAPLE's Collection Is Inspired by Gidra Newspaper
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Sustainable High-Quality Jewelry
Erin Tracy Bridal and Fine Jewelery is Perfect for the Holidays
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Rockstar-Inspired Instant Film Designs
Polaroid Unveils the For the Rebel Rebels Collection
Leather-Detailed Luxe Eyewear
Oakley Designs the Textural MUZM Mars X-Metal Leather
Expansive Sporty Spring Timepieces
adidas Originals Presents the SS23 Watch Collection
Exclusive Ski-Inspired Eyewears
Brain Dead and Oakley Factory Team Launch First Eyewear Collection
Artist-Crafted Upcycled Fashion Collections
Noel Mercado Launches the 'Earth Tones' Capsule
Bravery-Celebrating Short Films
Simons Launches 'All is Beauty' as a "Catalyst for Change"
Retro Italian-Inspired Fall Fashion
Martine Rose's FW23 Collection is Sexy, Very Sexy
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Designer-Made Art Installations
Valentino Shares the ‘Unboxing’ Installations with Global Stylists
Upcycled Summery Apparel
Grey Goose & Frankie Collective Teamed Up on an Upcycled Drop
Dynamic Shape-Shifting Dresses
Adobe is Leveraged to Create the Primrose Dress
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Nostalgic Shopping Ads
The Rakuten Big Game Campaign Revives Alicia Silverstone as Cher Horowitz
Chinese Heritage-Inspired Fall Fashion
PRONOUNCE Introduces its New Collection for FW23
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
NYC Fall-Ready Militaristic Streetwear
maharishi Presents the Art of the Invisible Warrior
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Elevated Grunge Streetwear
Ksubi's Express to Mars Spring 2024 Collection is Detail-Oriented
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Game-Inspired Sustainable Streetwear
Broken Planet Unveils it new Space Trails Collection
Art-Inspired NFT Shirts
Prada Delivers an Art-Themed Shirt for its 'Timecapsule NFT Collection'
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Risk-Worthy Snack Ads
The Super Bowl Pringles Ad Shares a Snack That's Worth Getting Stuck With
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Artist-Designed Pride Capsules
Parade Taps ggggrimes for its New Y2K-Inspired Pride Collection
Unpredictable Festive Ad Campaigns
The American Red Cross Launches the New Snowfall Campaign
Community-Created Nail Art Pens
KIKI World's Pearl Pretty Nail Graffiti Was Voted in by Consumers
AI Fashion Photography
Adstronaut AI Creates Stunning eCommerce Images for Fashion Brands
Fashion Recap Artful Books
Style Not Com Unveils the Fashion In 2023 Highlights Book
Climate-Awareness Soft Art Sculptures
GREEN GRADS Features Roberta Schreyer's Dreamstones
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Community-Honoring Eerie Graphic Merchandise
Boiler Room Presents its New Capsule for FW23
Celebratory Odd Designs
Ridiculous Design Celebrates Weird and Wonderful Ideas Within Design
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Digital-Themed Glitchy Visual Wallpapers
JUPIER 10 Presents the Glitch Wallpaper Collection