The premise of this Firebox service and PR stunt is the idea that messy tape and torn paper are the hallmarks of a man wrapping a gift himself. Trust me, we hate it when another woman wraps our gifts.
Firefox is brilliantly paying 20 of its male warehouse workers to wrap up presents with as little care as possible. The service is called "Crap Wrap," and aptly so. They even use custom-ripped packing tape!
I have always loved the UK website Firebox, but now I love them a little bit more for a genius service and PR stunt that is brilliantly funny and hits their target audience spot on. Now men can fake it just as easily as women can.