This massive Cadbury billboard looks great. It is also very effective as it made me stop dead in my tracks and have another look.
The giant chocolate bar is just another example of the new era of billboards where simply feature an image wont do. The models tearing to get into this giant Cadbury's bar are also particularly effective. The one featured in the gallery is in Toronto.
Recently we have also seen a penny billboard as well as a Thornton one made of real chocolate. However, for staying power, this giant bar of chocolate has got to be the winner.