Passionate PETA supporters can now take their animal activism to the grave by being buried in a PETA branded coffin.
PETA has teamed up with eco-coffin provider, The Old Pine Box, to offer a range of seven different PETA branded coffins.
The coffins are decorated with apt messages such as, “Told you I wouldn’t be caught dead in fur!”, and “Dead meat should be buried—not eaten.”
The coffins are reasonably priced between $620 and $670, and $75 from each sale goes to support PETA.
Why This Trend Is Growing
- Eco-friendly Burials
- Disruptive innovation opportunity: Develop sustainable burial options that align with consumers' environmental values.
- Branded Funeral Merchandise
- Disruptive innovation opportunity: Create customizable funeral products that allow individuals to express their personal beliefs or affiliations.
- Cause-driven Consumerism
- Disruptive innovation opportunity: Design products that appeal to socially conscious consumers and support charitable organizations.
Industries Being Reshaped
- Funeral Services
- Disruptive innovation opportunity: Integrate technology and sustainability practices in funeral services to meet the changing needs and preferences of consumers.
- Sustainable Consumer Goods
- Disruptive innovation opportunity: Develop eco-friendly products across various industries to cater to the growing demand for sustainable options.
- Nonprofit and Advocacy Organizations
- Disruptive innovation opportunity: Leverage partnerships and creative marketing strategies to increase fundraising efforts and engage supporters in new and unique ways.
