This body art is such a great picture story and a brilliant PR idea. The living art campaign promotes healthy eating, specifically encouraging the consumption of more fiber.
The model in the campaign is English cricket star Mark Ramprakash. He had his body painted to 'reveal' his internal organs, such as the colourful painted heart, intestines, colon and bowel. Some images even reveal parts of Ramprakash's brain.
According to the Fibre Foundation's campaign, 80 per cent of the nation isn't eating enough fiber, and their hope is that this campaign brings widespread awareness to the public eye.
X-Ray Body Paint
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Commercial Body Painting
Body Painting Evolved
Camouflage Body Painting
Fruity Sushi Snacks
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Art To Promote Healthy Eating
- By: CowbagSep 22, 2008