Now I can tell you all what I have been up to over the last few days... after playing dumb on Trend Hunter (sorry again.)
The two films about the Vauxhall Insignia UFO were made by me at Cowshed, part of Cow PR. The clips show the making of the stunt as well as a shorter film showing the awesome shot from inside the pod as the car dropped to Earth. I LOVE this shot!
I think the "making of" film shows how NASA it was, even if it could not have been less NASA if it tried.
Why This Trend Is Growing
- Immersive Marketing
- Disruptive innovation opportunity: Explore creative ways to engage audiences through immersive experiences, such as behind-the-scenes footage or interactive storytelling.
- Viral Advertising
- Disruptive innovation opportunity: Tap into the power of viral content by creating attention-grabbing stunts or events that generate buzz and media coverage.
- Experiential Branding
- Disruptive innovation opportunity: Create unique and memorable experiences that connect consumers with brands on a deeper level, fostering brand loyalty and advocacy.
Industries Being Reshaped
- Advertising
- Disruptive innovation opportunity: Leverage unconventional advertising techniques to captivate audiences and leave a lasting impression.
- Film Production
- Disruptive innovation opportunity: Embrace innovative filming methods and storytelling techniques to captivate viewers and create memorable content.
- Automotive
- Disruptive innovation opportunity: Explore out-of-the-box marketing strategies that push the boundaries of traditional automotive campaigns, capturing attention and driving sales.
