The California Milk Processor Board, the folks that brought us the ubiquitous “Got Milk?” campaigns of the 90s, are back at it again with a faux glam-rock artist called White Gold.
White Gold aims squarely at the milk-drinking teen market. He is active on Facebook and MySpace, and already has a handful of music videos out on YouTube. White Gold credits milk for his luscious hair, toned physique and shredding guitar solos.
The White Gold marketing campaign is the first time the California Milk Processor Board has targeted teens. Since this age group has grown up watching comedy icons like Jim Carrey and Will Ferrell and used the Internet as their playground, it’s a wise advertising move.