You know what they say: don't judge a book by its cover. Um, or rather, don't judge a product by its packaging. But we all do it. In reality, our eyes make the quick decision between product A or product B, so packaging matters a whole lot. Check out this collection of innovative packaging designs, from Game Boy contraceptives to blunt body products.
Implications - Product packaging gives potential consumers a first impression of what lies beneath the plastic. Interesting packages can inform consumers of a company's goals, values and image, and ultimately can affect their purchasing decision. Companies who wish to reach a particular niche market should tailor their packaging accordingly to reflect the values and ideals of that group.
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Segment: Males, 18-35
Comparison Set: 209 similar articles, including: cute simple packaging, cheeky packaging designs, and fast food-inspired branding.
94 Innovative Packaging Designs
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From Game Boy Contraceptives to Blunt Body Products
By: Tiana Reid - Published: Jul 17, 2010 Updated: Jun 2 2011