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Spark Brand's 'Colbert Report' Packaging Mimics Official Documents

By: Marissa Brassfield - Published: Sep 3, 2009 • References: sparkbrand and behance.net
This Spark Brand 'Colbert Report' packaging design is meant to mimic official top-secret Colbert Nation documents as they might appear in real life, complete with a strategy document that looks like something Colbert would write.

With an outline of the show's target fan base and buying habits, this Spark Brand 'Colbert Report' branding ensures merchandise is appropriate and does so in a Comedy Central-approved way. Check out some more images of the Spark Brand packaging design above, and keep on clicking for more innovative branding moves.