Simple, modern and creatively designed, this packaging represents the brand well. A customer could easily be drawn to this packaging without knowing anything about the product it carries. See more images of 'Meringue' packaging designed by Samira Khoshnood above.
Implications - With the economy recovering from the recession, consumers are spending their cash on the smaller luxuries of life. Designing a package with prestige is one way to gain a buyer's attention and help sell a product. Companies must consider how their products appeal to the growing consumer base willing to spend extra money.