Superstar

The Romantic Packaging for La Seduction by La Senza Fine Fragrance

By: Katherine Vong - Published: • References: beardwood and thedieline
Alexandra Rubin of creative design firm Beardwood & Co has designed a seductive packaging concept for the La Seduction perfume by La Senza Fine Fragrance.

In creating the romantic packaging, Rubin drew lace floral patterns by hand and enhanced them with embossing and varnishing techniques which she applied to the cartons themselves. She did the same for the spherical glass perfume bottle and finished it off with an old school atomizer, giving it “an ultra-feminine feel.”