Rockstar

The Relaunch of the Target Private Label Brand 'Up & Up'

By: Marissa Liu - Published: Oct 14, 2009 • References: pressroom.target and thedieline
The new private label line from Target, Up & Up is here. Like most private label brands, Target hopes that Up & Up will help rejuvenate the brand and address consumer’s price-conscious needs. The design firm that created the new identity and packaging for Up & Up signed a non-disclosure agreement, which means they can’t be named, but the design is simplistic and colorful.

The Target Up & Up brand will offer a wide assortment of everyday basics including baby food, first aid needs, medicine, cleaners, beauty products and laundry supplies.