Mercadona Toothpaste has created a packaging design uncommon of most toothpaste brands. Rather than splashing the logo or name of their brand across the tube, Mercadona chooses to communicate the utility of the toothpaste with an easy-to-read and easy-to-understand typographic method.
From gingivitis-battling to reducing tooth sensitivity, the use of the different toothpastes from Mercadona Toothpaste is clearly written across the tube in compelling transparent letters. According to the packaging designers Lavernia and Cienfuegos, this offers the necessary graphic richness to personalize the range.
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Concept: Typographic Toothpaste
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Segment: Neutral, 18-55+
Comparison Set: 16 similar articles, including: pre-squeezed toothpaste, self-dispensing toothpaste, and ice cream flavored toothpaste.
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