The Old Spice Fresh Collection Smells Like Far-Off Places

By: Meghan Young - Published: Mar 20, 2010 • References: oldspice & uncrate
The men in my family have always used Old Spice, so it was a pretty big shock when I stumbled upon the Old Spice Fresh Collection. Moving away from their iconic red packaging, the new line is, well, very feminine looking. Yet it's still targeting men.

Instead, the Old Spice Fresh Collection seems to be appealing to a new range of men out there--the well-travelled and sensitive. Comprised of four new scents, it travels the world to Fiji, Cyprus, Matterhorn and Denali. Stats for Effeminate Men's Deodorant Trending: Older & Mild
Research: 4,594 clicks in 322 w
Interest: 4 minutes
Concept: Old Spice Fresh Collection
Related: 55 examples / 42 photos
Segment: Males, 18-55
Comparison Set: 20 similar articles, including: deodorant sexvertising, hot women washing naked men, and deodorant remover pads.