The Rebound Recycled Basketball by Wilson is made of 40% scrap rubber, and the packaging is made of 80% recycled board. The basketballs are selling online and in stores now for $12. It's a great way to go green without spending money and without seeing a difference in quality.
Nice work, Wilson!
Implications - In the modern world, every industry with the ability to go green and design eco-friendly products will appeal to the larger public that is focused on environmental conservation. Consumers are thinking twice before investing in a product and are making consumption decisions based on environmental impact. Companies that produce goods from recyclable materials appeal to the substantial portion of the global population that share this concern.