The Yummy Tummy Koalas Snack Comes with Stickers

By: Tiana Reid - Published:   Updated: May 11 2011 • References: landor & thedieline
Yummy Tummy Koalas is a brand of delicious koala-shaped mud cakes that come with stickers and a child-friendly packaging, which is perhaps the ultimate in kiddie marketing.

Created by the Sydney-based brand consulting firm Landor, Yummy Tummy Koalas chose the koala, a national Aussie symbol, as its official mascot.

These gooey-filled cakes come in three cavity-making flavors: chocolate, caramel and white chocolate.

Implications - Landor says that when Yummy Tummy Koalas approached them, they wanted to create something that would be absolutely "distinct from any other brand in the supermarket." They did an amazing job with the adorable packaging that is colorful with bright bubble letters and features cute cartoon koalas on the front. Stats for Animal-Shaped Mud Cakes Trending: Older & Mild
Traction: 4,064 clicks in 245 w
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Concept: Yummy Tummy Koalas
Related: 57 examples / 44 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: 100 aussie inspirations, snack food sexvertising, and fruity vending machines.