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71 Rad Retro Packaging Designs

From Discrete Drinking Sets to Apothecary Tropical Toiletries

— May 10, 2012 — Marketing
Enjoy a blast from the past and indulge in a little nostalgia with these rad retro packaging designs. With the future as an unknowable dot on the horizon and the present fraught with uncertainty, it makes perfect sense that people tend to romanticize the past. Humans are notoriously nostalgic. Hindsight has a way of softening the unsavoury moments of life while the fond memories taking on an almost-mythical level of importance.

Understanding this natural longing for the past, many brands have ditched modern aesthetics in favor of sporting a deliciously retro design. Long running brands like Doritos are feeling compelled to pull former packaging designs from the vault in a bid to catch consumer’s eyes. Images of the lovable, mop-topped fab four have been used to sell wine, and the aesthetic of the prohibition era has been dragged out to ironically sell booze.

Now you can enjoy the fine and fabulous style of all your favorite bygone eras by taking a leisurely stroll down any old supermarket aisle.
6.7
Score
Popularity
Activity
Freshness
71
Ice Sport-Inspired Vino
Ice Sport-Inspired Vino
Hat Trick Wine Launches at the Hockey Hall of Fame
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70
Nostalgic Rural Watercolors
Nostalgic Rural Watercolors
In the Wilds by Nigel Peake is a Collection of Retro Rural Images
<
69
Bad Breath Bankrolls
Bad Breath Bankrolls
Cory Etzkorn for Peppermint is a Patriotic Breath-Mint Design
<
68
Laced Charity Campaigns
Laced Charity Campaigns
The #EndAIDS (Nike) Red Laces Raises Awareness of the Disease
<
67
Purifying Retro Wipes
Purifying Retro Wipes
The Wash Away Sins Towelette Cleans Away Deep Dirt
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66
Perplexing Polygonal Typeface Packaging
Perplexing Polygonal Typeface Packaging
Cuboid Takes Consumers Back in Time with Retro Fonts
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65
Jet-Black Booze Bottles
Jet-Black Booze Bottles
The Highland Park 1970 Vintage is Ultra Exclusive
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64
$300,000 Wines
$300,000 Wines
The 1947 Cheval Blanc Wine Sets Record as World's Most Expensive Wine
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63
Repackaged Arcade Sodas
Repackaged Arcade Sodas
'Space Invaders' VS 'Space Invader' Pits Retro Games Against Graffiti
<
62
Fab Four Packaging
Fab Four Packaging
Darrell Bell Pays Homage to The Beatles with His Liverpool Collection of Ales
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61
Retro Guitar Accessories
Retro Guitar Accessories
DrNo Effects Creates Vintage Pedals with a Vibrant Retro Look
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60
Retro Love Potions
Retro Love Potions
Adam Gerstner Red Elixir Package Design is for the Vintage Lover
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59
Cinematic Showdown Branding
Cinematic Showdown Branding
The Alamo Drafthouse Cinemas Wine Pays Homage to the Princess Bride
<
58
Vintage Arcade Notepads
Vintage Arcade Notepads
Moleskine Pac-Man Looks Back to Retro Games for the New Line
<
57
Glowing Goddess Branding
Glowing Goddess Branding
Sarah Swanton Creates an Art Nouveau-Inspired Rebranding for Lindt
<
56
Tattoo-Etched Tequila Bottles
Tattoo-Etched Tequila Bottles
2011 Reserva De La Familia is Adorned With Alternative Art
<
55
Retro Modern Calligraphy
Retro Modern Calligraphy
Soulseven by Sam Soulek Covers Everything in Style
<
54
Entomological Alcohol Branding
Entomological Alcohol Branding
Or Wine Packaging is Regionally Labeled by Bugs
<
53
Rousing Desserts
Rousing Desserts
The Stay Puft Caffeinated Marshmallows Keep You Deliciously Awake
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52
Retro Chip Branding
Retro Chip Branding
Doritos Taco is Released With Packaging from the 1960s
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51
Discrete Drinking Sets
Discrete Drinking Sets
The Speakeasy Prohibition Preparedness Kit Will Keep Your Hooch Hidden
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50
Vintage Pin-Up Packaging
Vintage Pin-Up Packaging
This Deep Eddy Sweet Tea Vodka Features a Sultry Design
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49
Floral Watercolor Branding
Floral Watercolor Branding
The 'A Dozen Roses' Perfume is Packaged in Beautiful Vintage Bottles
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48
Word Play Radio Ads
Word Play Radio Ads
These Kiss Radio Ads Cater to Every Musical Flavor
<
47
Eau So Cool
Eau So Cool
MetroMint Spearmint Drink
<
46
Retro Graphic Wine Labels
Retro Graphic Wine Labels
Jeff Booth's Wines are Named and Styled After the 50s Era
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45
Retro Dairy Pot Branding
Retro Dairy Pot Branding
Tesco Cream Takes Style Cues From Vintage Milk Bottles
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44
Fashion Water
Fashion Water
Paul & Joe Design for Perrier
<
43
Retro Typography Hair Wax
Retro Typography Hair Wax
'Bold Bald' by Steph Davlantes Adds Whimsy to Men's Grooming
<
42
Vintage Pop Can Ads
Vintage Pop Can Ads
Pepsi and Mountain Dew Bring Back Old Designs and Ingredients
<
41
Retro-Inspired Egg Packaging
Retro-Inspired Egg Packaging
Rahal Farms Celebrates Its Chickens with a Cute Carton Design
<
40
Candy Wrapper Cleansers
Candy Wrapper Cleansers
The Murphy and Daughters Soap Packaging Will Satisfy your Sweet Tooth
<
39
Brash Beer Branding
Brash Beer Branding
Austin Beerworks is Swathed in Boldly Vibrant Packaging
<
38
Pre-Prohibition Beer
Pre-Prohibition Beer
Batch 19 Beer Offers Pre-Prohibition Flavor With Rare Retro Recipe
<
37
Minimalist Bonbon Bars
Minimalist Bonbon Bars
St Gallen Chocolate Packaging Keeps it Sweet and Simple
<
36
Apothecary Tropical Toiletries
Apothecary Tropical Toiletries
Royall Lyme Bermuda Limited Offers Island-Fresh Signature Scents
<
35
Rad Retro Packaging
Rad Retro Packaging
Sam Kittinger Creates Simplistic Designs for Popular Board Games
<
34
Bifunctional Bottle Stoppers
Bifunctional Bottle Stoppers
The Vino Cork by Studio Macura Seals and Serves Your Drink
<
33
Retro Frozen Treat Branding
Retro Frozen Treat Branding
The Beachy Cream Wrapper Exudes Fun, Nostalgia, and Style
<
32
Retro Pop Packaging
Retro Pop Packaging
The SANS Natural Diet Soda is All Natural & Brilliantly Branded
<
31
Quirky Restoration Kits
Quirky Restoration Kits
Knock Knock Recovery Gifts Make You Feel Better in Any Occasion
<
30
Milk Carton Gardens
Milk Carton Gardens
Cultivating the Half Pint Garden is as Easy as Drinking Your Daily Calcium
<
29
50s Bologna Branding
50s Bologna Branding
Oscar Mayer Collector's Edition Packaging is a Taste of Scrumptious Nostalgia
<
28
Vintage Herbal Packaging
Vintage Herbal Packaging
The Revamped 'Marks and Spencer' Tea Box is Symbolically Artistic
<
27
Retro-Modern Beer Packaging
Retro-Modern Beer Packaging
Big Boss Brewing Branding Design by McKinney is a Motley Iconic Mix
<
26
Retro PC Scratch Pads
Retro PC Scratch Pads
These SUCK UK 'Floppy Disk Sticky Notes' Will Jog Your Memory
<
25
Optical Illusion Packaging
Optical Illusion Packaging
The Cafe Brasileiro Java Wrapper is Visually Arresting
<
24
Vintage Board Game Designs
Vintage Board Game Designs
Tim Liddy Recreates Nostalgic Gaming Memories in Paintings
<
23
Intriguing Icing Attire Branding
Intriguing Icing Attire Branding
These Frosting T-Shirts Sport Sweet Deceptive Packaging
<
22
Bold Textual Branding
Bold Textual Branding
The Szelet Identity Design is Punchy and Combo of Retro and Contemporary
<
21
Vintage Poster Pop Packaging
Vintage Poster Pop Packaging
The Peter Gregson Coca-Cola Cans Celebrate Coke's 125 Anniversary
<
20
Retro California Vino Branding
Retro California Vino Branding
The Sangwine Packaging Design Celebrates the Sunshine State
<
19
Superhero Kitchen Appliances
Superhero Kitchen Appliances
The Wonder Woman Stand Mixer is for Cooks and Comic Book Lovers
<
18
Cursive Cabernet Branding
Cursive Cabernet Branding
Pirie Tasmania Wine Packaging has a Fetching Fluidity
<
17
Apothecary Beauty Branding
Apothecary Beauty Branding
Antique Bottles Inspire Packaging for Benefit Cosmetics b.right! Line
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16
Cruel Ugliness Cures
Cruel Ugliness Cures
The Genuine Ugly Bag
<
15
Retrofied Chocolate Packaging
Retrofied Chocolate Packaging
Studio AG Wraps Up John and Kira's Sweet Treats
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14
Licensed Bird-Watching Labels
Licensed Bird-Watching Labels
W.Wagtail Wine Packaging Has an Academic Avian Flair
<
13
Personal Botanical Packaging
Personal Botanical Packaging
The 'ilovedust' Team Creates the Ultimate Design for Allotinabox
<
12
Corked Beer Branding
Corked Beer Branding
VooBrew Packaging Takes on an American Western Theme
<
11
Ornate Cosmetic Packaging
Ornate Cosmetic Packaging
Daniel Pelavin Crafts Lavish Vintage-Inspire Containers
<
10
Retro Lunch Boxes
Retro Lunch Boxes
Take a Blast to the Past With Geeky Vintage Lunch Boxes
<
9
Animated Bottle Branding
Animated Bottle Branding
Chin8neri Packaging Gives a Vintage Beverage New Flavor
<
8
Vibrant Patterned Packaging
Vibrant Patterned Packaging
Helios and Uniform Creative Vivacious Packaging for Organic Food
<
7
Nostalgic Soda Packaging
Nostalgic Soda Packaging
Jordan Puopolo's Vintage-Inspired Sprite Redesign
<
6
Tetris Ring Boxes
Tetris Ring Boxes
Klotz Jewelry Packaging Takes on a Wooden, Game-Like Feel
<
5
Vintage Popsicle Packaging
Vintage Popsicle Packaging
Bar Gelato Branding Brings Authenticity and Credibility to Iced Snacks
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4
Deco Diamond Branding
Deco Diamond Branding
Rock Candy Packaging Becomes a Precious Stone with a Contemporary Edge
<
3
Exquisitely Sketched Branding
Exquisitely Sketched Branding
Pavilion Garden Tea Packaging is Etched with Elegant Vintage Designs
<
2
Zombie-Fighting Gadgets
Zombie-Fighting Gadgets
These Vintage Vampire Killing Kits Will Help You Defend Yourself
<
1
Vintage Coffee Branding
Vintage Coffee Branding
One Tree Coffee Co Gets a Brand Boost From Boheem
<