This series, called Identity Design, is part of Soulseven by Sam Soulek. Identity Design adds a touch of class to everyday objects from cups to stationery. The style is a little bit Juicy Couture, a little retro 70s. Gold is (almost) always classy, and these items are anything but dull.
Check out the links below for more from Soulseven. Sam Soulek has a lot to offer, the Identity Design is just the beginning.
Implications - No longer looking for over exaggerated designs, consumers are seeking out simpler designs. Products that feature a more classic aesthetic appeal to shoppers who want to maintain a more paired down look.
Retro Modern Calligraphy
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