Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Eau So Cool

MetroMint Spearmint Drink

— October 11, 2007 — Unique
Cheers to being cool! MetroMint is an unsweetened, zero-calorie water infused with the refreshing test of real mint. I came across the bottles of retro-print MetroMint at my local health food store and was intrigued. Yes, we've seen all sorts of flavoured waters, from liquid luxury to cucumber flavours, but never had I seen a mint flavour. My eyes darted from peppermint to spearmint. Which to try?

I snagged the neon green dotted silver cylinder marked "Spearmint Water" off the shelf, payed the $1.89 for the half liter, and scurried home. After filling a glass with ice I cracked open the tall skinny bottle.

Eau Wow!

Instantly my nostrils were filled with what I can only describe as the strong scent of spearmint gum. I poured the glass and brought it to my lips. It was bracing myself for intensity. I took a sip, swished it around and was pleasantly surprised at its soothingly mild flavour. In fact, once in my mouth, it didn't taste like anything other than natural water.

When I opened my mouth, however, I sensed it. The inside of my mouth, from gums to tongue was instantly refreshed by the cooling aftertaste. I can honestly say, I am a huge fan!

San Francisco based MetroMint "is an unsweetened beverage with real mint," the bottle reads. "Our mint comes from the Yakima Valley, considered the finest mint growing region in North America."

In addition to peppermint and spearmint, the company has recently launched lemon and orange mint flavours, and are hoping to include even more. They ask site goers for their input and even offer to send "free stuff" to those who share their MetroMint experience. My flavour suggestion? Raspberry Mint!